The company was founded by a group of students, which is responsible for the production of special shoes with interchangeable soles. Shoes will be produced, for example, for students to provide them with comfort in exchanging soles - those for use in school and those for outdoor use. Shoes are to be manufactured for men and women, in various designs and colors . Different

desingns and colors of shoes are to encourage people to wear them .

CSE ? – YOUR NEW LOOK AT THE FUTURE !

WHY HAS THE WORLD BEEN WAITING FOR THIS PRODUCT ?

• The first and only such a product in the world

• Exchanging comfort soles

• One shoe will replace 4 , 5 other pairs of shoes • A lot of diffetent soles to exchange

BUSINESS PROFILE

Team CSE at start will include 6 person . Each of them will have different tasks :

Leader ( Person 1 ) : Searching for clients and sponsors, delivering projects to sponsors, formalities, accounting, payment of wages, finance, contact with customers , inventory , advertisingPerson 2 :Creating graphics, designs, colors of shoesPerson 3 : Advertising , creating posters, maintaining a website and online store Person 4 : Packing shoes, delivering shoes to courier , creating posters,Person 5 &6 : Selling shoes in the store, maintaining the store,

Legal form : general

partnership

Location :company at the beginning will be

in a rented apartment, where there will be an

office

VALUE CHAIN C

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Support Activities

Technology DevelopmentProductionProvisionCompany Infrastructure

Gra

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Mark

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Inte

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MARKET ANALYSIS

Individual company feature

Price level

Customers

Public Opinion

The ways to

promote

Versatility

Online store

Low Price

Discount when buying a couple of

pairs of shoes

45-70 € for a pair of shoes

12-20 € for one

sole

The discounts

ability

Primary, Secondary , Private schools

Nursing HomesKindergartensHospitalsPrivate companies Individual customers

Website

Online store

Social networking

Radio communicatio

nsCooperation with schools and sponsors

Posters

CSE

CompetitiorsNONE NONE NONE NONE NONE

95 % of 200 People

answered that CSE is a good solution and

an interesting plan

we don’t have any competition…

…we are the only company that sells shoes with interchangeable soles!!

MARKETING AND PUBLIC RELATIONS

• 45-70 € for a pair of shoes• 12-20 € for one sole

Price Calculation

• Store in Gdańsk city• Whole Poland (agreement with

courier ) Distribution

• Widely developed advertisement• Sponsors

Advertising concept

FINANCES

Expected Costs :

Fixed Costs :

- salary for a comapny workers- payment to a factory for shoes production- website maintenance- rent- taxes

Variable Costs :

- sponsoring- production - delivery- distribution- advertisement

Month 1 Month 21. Startup Capital 40 000 zł 100 000 zł

2. Revenue

Turnover 453 375zł 793 406 zł

Loans 60 000 zł 0 zł

private investment 1000 zł 54 032 zł

Other 16 000 zł 16 000 zł

TOTAL revenue 530 415 zł 863 438 zł

3. Expenditure

Investment 7 000 zł 8 000 zł

materials 231 729 zł 347 576 zł

running costs 2 800 zł 2 800 zł

Taxes and fees 122 538 zł 193 445 zł

Interest + repayment on loans 816 zł 816 zł

Other expenditures 10 000 zł 15 000 zł

TOTAL expenditures 365 383 zł 567 637 zł

FINANCE PLAN

TURNOVER : COST GRAPHICS

20132014

20152016

20172018

20192020

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

TurnoverCosts

FUTURE OUTLOOK

In the future , the company wants to produce new designs and colors of shoes and add other types of footwear . In the future , the company wants to sell products in Europe and

the world . The company plans to hire more staff and move to a larger location also the company plans to have their own

transportation and to open shop in three other Polish cities and a few shops abroad