The Asian American Chamber of Commerce of New Mexico - Presentation

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Kristelle Siarza MKTG 3312

description

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Transcript of The Asian American Chamber of Commerce of New Mexico - Presentation

Page 1: The Asian American Chamber of Commerce of New Mexico - Presentation

Kristelle SiarzaMKTG 3312

Page 2: The Asian American Chamber of Commerce of New Mexico - Presentation

The Initial Investment$95,000

Executive Director Salary $40,000

Website Development $10,000

Sales literature printing and design $5,000

Start up expenses (Gas, computer, rent for office space,

supplies, etc)

$10,000

Sales person (Base Salary, Commission+Base Salary for all

sales people)

$30,000

Page 3: The Asian American Chamber of Commerce of New Mexico - Presentation

The OrganizationBusiness OrganizationDriven by Board of Directors

Integrating Asian Americans in all aspects of

business in New Mexico

Page 4: The Asian American Chamber of Commerce of New Mexico - Presentation

Four Focus AreasEconomic DevelopmentEducationSmall BusinessTravel and Tourism

Page 5: The Asian American Chamber of Commerce of New Mexico - Presentation

AACCNMServiceProgrammingLittle to no brand recognition or equity

PRODUCT

Page 6: The Asian American Chamber of Commerce of New Mexico - Presentation

The International District and the Internet

PLACE

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Membership Recruiters & Community Managers

PROMOTION

Page 8: The Asian American Chamber of Commerce of New Mexico - Presentation

Membership Recruiters

Identify Ask for Needs

Ask for the

Close

Follow-Up

PROMOTION

Page 9: The Asian American Chamber of Commerce of New Mexico - Presentation

Retention

Q1Collections

Q2 /Q3Member Outreach

Q3/Q4Recruitment

Q4Dues

PROMOTION

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Membership Depending on industry or employee count$100 to $25,000 per membershipRenewal once a year, on one-year anniversary

PRICE

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Page 12: The Asian American Chamber of Commerce of New Mexico - Presentation

Questions


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