The Advantages of Advertising with Google
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The Advantages of Advertising with Google
Bayshore Solutions
Ashley Macaluso
Online advertising isn’t a one-size-fits-all deal.
It’s critical to choose the right platform for your online advertising based on campaign goals. In this presentation we’ll review Search and Display ads, as well as Remarketing Campaigns. We’ll walk through a few scenarios and discuss the pros and cons of each in different situations.
Advantages of Online Advertising
Ad Variations
Search Network Ads Display Network Ads
Remarketing
Ad Variations
Search Network Ads
Display Network Ads Remarketing
Ad Variations
Search Network Ads
Display Network Ads
Remarketing
Basic AdWords Features
Within AdWords you can target specific geographic areas
Key AdWords Metrics
Images from Google
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