What’s wrong with Google Advertising?

Is advertising on Google Maps true or false?

Google Maps Answer these 10 questions to find out.

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1. Have you used Google Maps?

❖ a. Never

❖ b. Occasionally

❖ c. Often

❖ d. Can’t live without it.

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2. Do you use Google Maps to find the right hotel?

❖ a. Never

❖ b. Sometimes

❖ c. Often

❖ d. Religiously

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3. How many Hotel Nights did you stay last year?

❖ a. None

❖ b. More than one

❖ c. More than 3

❖ d. More than 10

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4. How accurate is the information on Google Maps?

❖ a. Always Accurate

❖ b. Almost Always Accurate

❖ c. Mostly Accurate

❖ d. Mostly Not Accurate

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5. Do you trust the advertising on Google Maps?

❖ a. Always Trust Advertising on Google

❖ b. Almost Always Trust Advertising on Google.

❖ c. Mostly Trust Advertising on Google.

❖ d. Never Trust Advertising on Google.

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6. Is the advertising content below, true or false ?

❖ a. Advertising is TRUE

❖ b. Advertising is FALSE

❖ c. There is no real way to tell

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7. If the advertising content is false, should Google share the liability of false advertising ?

❖ a. Yes, Google should also be liable along with their client, the content advertiser.

❖ b. No, only the advertiser who represents false content should be liable.

❖ c. There is no liability, advertisers should be able to advertise what they want as long as they pay Google to display it.

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8. If the advertising content is found to be FALSE, should Google remove such advertising from its

site?

❖ a. Yes, Google should remove false advertising, if they know it to be false.

❖ b. No, Google should keep the advertising because they can’t know for sure if its false.

❖ c. No, Google should keep the advertising even if they know its false, because the advertiser is a paying.

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9. How much advertising on Google is false?

❖ a. None, because Google verifies everything and does not believe in profiting from false advertisers.

❖ b. No much because Google never does evil, but somethings can fall through the cracks.

❖ c. There is no real way to tell because Google has no incentive to verify the accuracy of each ad it profits from.

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10. If the following advertising content is found to be false, should the real advertiser (Mariners Inn) also

advertise the true content next to the false content?

❖ a. Yes, because Google can make more money if the two advertisers compete for the same spot.

❖ b. Yes, because the Google visitor does not care if the advertising is false or true.

❖ c. No, because its immoral.

❖ d. No, because there are better ways to spend that money to attract new guests using your own website and social media.

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1. Have you used Google Maps? (a, b, c, d)

2. Do you use Google Maps to find the right hotel? (a, b, c, d)

3. How many Hotel Nights did you stay last year? (a, b, c, d)

4. How accurate is the information on Google Maps? (a, b, c, d)

5. Do you trust the advertising on Google Maps? (a, b, c, d)

6. Is the advertising content below, true or false? (a, b, c)7. If the advertising content is false, should Google share the liability of false advertising? (a, b, c)8. If the advertising content is found to be FALSE, should Google remove such advertising from its site? (a, b, c)

9. How much advertising on Google is false? (a, b, c)10. If the following advertising content is found to be false, should the real advertiser (Mariners Inn) also advertise the true content next to the false content? (a, b, c, d)

Google Maps Survey Worksheet

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please circle each answer and email to pete.0615@gmail.com or fax to 951.371.0401, THANK YOU!