MCAD Future of Advertising: Google
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The Future of Advertising Class #VC 4566 | Spring 2008 | Mondays 1-6pm | Rm 434 | Instructor: Tim Brunelle Class #10 (March 31, 2008) TOPIC: GOOGLE
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My Future of Advertising class #10 (3/31/08) was all about one word--Google--and its impact on advertising and marketing. This presentation is my overview on the subject. To be honest--this presentation does not focus on Google's primary business, i.e. Search. Instead, the focus is on Utility and the role Google can play in advertising and marketing. So pardon me for glossing over paid and organic search. I leave that subject to the experts, like the Poetic Prophet. This presentation includes audio from the Poetic Prophet's "Paid Search 101" rap (see the original here: http://youtube.com/watch?v=c96LTLlaXew). (All music rights reserved by m0serious, who is awesome.)
Transcript of MCAD Future of Advertising: Google
The Future of AdvertisingClass #VC 4566 | Spring 2008 | Mondays 1-6pm | Rm 434 | Instructor: Tim Brunelle
Class #10 (March 31, 2008) TOPIC: GOOGLE
What is Google?
Larry Page (L) and Sergey Brin (R)
Founded Google while studying at Stanford University
September 7, 1998
† Apple, Inc. * eMarketer estimate ** Omnicom
Founded: 1986
Employees 2007: 70,000
Revenue 2007: $12.7 Billion**
† Apple, Inc. * eMarketer estimate ** Omnicom
Founded: 1986
Employees 2007: 70,000
Revenue 2007: $12.7 Billion**
Founded: 1976
Employees 2007: 21,600
Revenue 2007: $5.26 Billion†
† Apple, Inc. * eMarketer estimate ** Omnicom
Founded: 1986
Employees 2007: 70,000
Revenue 2007: $12.7 Billion**
Founded: 1976
Employees 2007: 21,600
Revenue 2007: $5.26 Billion†
Founded: 1998
Employees 2007: 16,805
Revenue 2007: $11.8 Billion*
† Apple, Inc. * eMarketer estimate ** Omnicom
Founded: 1986
Employees 2007: 70,000
Revenue 2007: $12.7 Billion**
Founded: 1976
Employees 2007: 21,600
Revenue 2007: $5.26 Billion†
“Do no evil.”
How do they make money?
http://youtube.com/watch?v=c96LTLlaXew
Wikipedia
Most of Google's revenue is derived from advertising programs. For the 2006 fiscal year, the company reported US$10.492 billion in total advertising revenues and only US$112 million in licensing and other revenues.
Wikipedia
Most of Google's revenue is derived from advertising programs. For the 2006 fiscal year, the company reported US$10.492 billion in total advertising revenues and only US$112 million in licensing and other revenues.
Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme.
Most of Google's revenue is derived from advertising programs. For the 2006 fiscal year, the company reported US$10.492 billion in total advertising revenues and only US$112 million in licensing and other revenues.
Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme.
Google AdSense website owners can also display adverts on their own site, and earn money every time ads are clicked.
Wikipedia
How is Googleimpacting
advertising?
Utility.
The End.
Thanks to:
Dan WallaceRodrigo Stockebrand
Valeria MaltoniPaul IsaksonColin DeckerScott Litman
Alan Pafenbach
