The Adoption & Diffusion of “The AET” By: Marie Gowan.
-
Upload
rosalind-knight -
Category
Documents
-
view
235 -
download
2
Transcript of The Adoption & Diffusion of “The AET” By: Marie Gowan.
The Adoption & Diffusion of “The AET”
By: Marie Gowan
Agricultural Experience Tracker (AET)Online system for tracking educational and financial experiences in agricultural education
Summarizes experiences into standard FFA award applications
Aggregates those experiences across programs to produce local reports and overall economic impact reports
Before the AETPaper record books
ACRO: Computer software program. Farm record keeping system, but the company saw the need to help ag students keep their SAE records.
Early 90’s: Excel based programs
Late 90’s: IMS web based program
Innovation Development Process
1) Needs/Problem ~ Old systems were managed and sold on a kid by kid basis ~ Offline ~ Geared towards award applications ~ No way to print mass reports
2) 3) Research & Development ~ Dr. Hanagriff and two other associates at IMS brainstormed the new program ~ 6 months to develop ~ Pilot tested with ag teachers for 2 months
Innovation Development Process
4) Commercialization~ Debuted at Texas ag teachers conference in 2007~ Viewed teachers as their clients
5) Diffusion/Adoption~ Within 8 years they now have 612,000 AET accounts in 45 states
6) Consequences ~ Able to provide school officials, industry stakeholders, and legislatives with economic impact reports ~ Save students and teachers time
Factors Affecting Rate of Adoption Compatibility
~ By 2007 most schools had computers~ Accessible by smart phone ~ Affordable
Trialability:~ 90 day free trial for students and teachers
Observability~ In chapter reports (used to get donations, sponsorship, scholarships, awards)
AET Pricing Structure
Factors Affecting Rate of Adoption Complexity
~ Online video tutorials~ Ask AET
Vanessa RutherfordAssistant Director of Educational Outreach
Factors Affecting Rate of Adoption
Relative Advantage~ Online~ Efficiency~ Free guides~ Manages records as a chapter v. per kid~ Actually teaches kids about record keeping principles
Who Decides to adopt AET? It depends on the state.
Collective innovation decision: The state FFA association collectively decides to…~ Adopt it and require all chapters to use the system (AK)OR~ Pay for chapters who wish to adopt it (CO)
Optional innovation decision: teachers are allowed to purchase AET service if they so wish (TX).
While AET considers teachers to be their clients, they can sell to the state in the case of Arkansas, or to teachers like they do in Texas.
From An Ag Teacher’s Perspective
Kasee Smith Started teaching ag in 2007 in Utah
Used an Excel spreadsheet to keep recordso Student files often got lost or corruptedo Hard to grade
AET came to the Utah ag teacher’s conference in 2007oQ&A session with AET repso Teachers in attendance voted to adopt (90% of Utah ag teachers in
attendance) o Utah schools had 3 years to fully transition over to the AET
From An Ag Teacher’s Perspective Complexity:o Program is not intuitive for all students so teachers training
is necessaryoUtah held teacher in-service trainings for ag teachers
Relative AdvantagesoOnlineo AET is always adapting to the needs of the teachers/students o It can print out chapter wide reports
The AETA Successful Innovation
Week of October 12, 2015