The 3 Ps in Enterprise Terminology Management: … · TQM Internal and external corporate...

53
Silvia Cerrella Bauer International Terminology Summer School, Vienna, 2012 The 3 Ps in Enterprise Terminology Management: Project, Product and Process Part 1

Transcript of The 3 Ps in Enterprise Terminology Management: … · TQM Internal and external corporate...

Silvia Cerrella Bauer

International Terminology Summer School Vienna 2012

The 3 Ps in Enterprise Terminology

Management

Project Product and Process

Part 1

Enterprise Terminology Management (ETM)

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Definition and maintenance of

term entries

Reviewapproval of content

Preparation of output products

Terminology Management

Systematic

Prescriptive

Acc to standards

Multilingual

Multipurpose vision

Continuous

improvement

TQM

Professional

Internal and

external corporate

communications

Internal and

external

business target

groups

Business processes

Enterprise

Goals of the presentation

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull You are acquainted with the main principles and issues of project management

bull You can apply these principles when tackling terminology management projects

bull You know the aspects relevant to ETM project planning and implementation

bull You can define the scope of your ETM product

bull You are aware of instruments and arguments to present a winning business case and get management commitment

bull You know how to turn your ETM project into an ETM process

3 Ps in ETM terms and definitions 12

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Terminology

Product

Process Project

3 Ps in ETM terms and definitions 22

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T P

Project

T

P

Product

T P

Process

Recurring series of activities and measures carried

out in a pre-determined sequence and producing

measurable results

One-off undertaking with a single definable end

result or (defined objectives resources

processes time frame and budget)

Project deliverables that make up or contribute to

delivering the objectives of the

Basics on project management 14

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a piece of work from inception to completion to safely achieve objectives

bull on

bull within limits

bull to the specified standards of

V

Basics on project management 24

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bull Range of successfailure criteria

bull Finite lifespan

bull Series of multiple and potentially conflicting objectives

bull Relatively complex

bull Staffed by a multidisciplinary team

bull Characterised by conditions of change (and risk)

bull Secondary to the main objectives of the organisation

Basics on project management 34

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Organisational structure bull Internal project manager

(matrix structure)

bull External project manager (project organisation)

Team issues bull Size

bull Sentience

bull Heterogeneity

bull Cohesiveness

bull Stress and conflict potential

bull Team building and motivation

Authority powerstatus bull Seniority

bull Project sponsor

bull Position in the hierarchy

bull Professional records (ext)

Communication bull Level (organisationteam)

bull Informalformal

bull Internalexternal

Basics on project management 44

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Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

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Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

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bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

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bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

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How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

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Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

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filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

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outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

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Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

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strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

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specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

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bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

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Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

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External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

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bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

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Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

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BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

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Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

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Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

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Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

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Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

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designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

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acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

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Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

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reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

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Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

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Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Enterprise Terminology Management (ETM)

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Definition and maintenance of

term entries

Reviewapproval of content

Preparation of output products

Terminology Management

Systematic

Prescriptive

Acc to standards

Multilingual

Multipurpose vision

Continuous

improvement

TQM

Professional

Internal and

external corporate

communications

Internal and

external

business target

groups

Business processes

Enterprise

Goals of the presentation

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull You are acquainted with the main principles and issues of project management

bull You can apply these principles when tackling terminology management projects

bull You know the aspects relevant to ETM project planning and implementation

bull You can define the scope of your ETM product

bull You are aware of instruments and arguments to present a winning business case and get management commitment

bull You know how to turn your ETM project into an ETM process

3 Ps in ETM terms and definitions 12

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Terminology

Product

Process Project

3 Ps in ETM terms and definitions 22

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T P

Project

T

P

Product

T P

Process

Recurring series of activities and measures carried

out in a pre-determined sequence and producing

measurable results

One-off undertaking with a single definable end

result or (defined objectives resources

processes time frame and budget)

Project deliverables that make up or contribute to

delivering the objectives of the

Basics on project management 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

a piece of work from inception to completion to safely achieve objectives

bull on

bull within limits

bull to the specified standards of

V

Basics on project management 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Range of successfailure criteria

bull Finite lifespan

bull Series of multiple and potentially conflicting objectives

bull Relatively complex

bull Staffed by a multidisciplinary team

bull Characterised by conditions of change (and risk)

bull Secondary to the main objectives of the organisation

Basics on project management 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Organisational structure bull Internal project manager

(matrix structure)

bull External project manager (project organisation)

Team issues bull Size

bull Sentience

bull Heterogeneity

bull Cohesiveness

bull Stress and conflict potential

bull Team building and motivation

Authority powerstatus bull Seniority

bull Project sponsor

bull Position in the hierarchy

bull Professional records (ext)

Communication bull Level (organisationteam)

bull Informalformal

bull Internalexternal

Basics on project management 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Goals of the presentation

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull You are acquainted with the main principles and issues of project management

bull You can apply these principles when tackling terminology management projects

bull You know the aspects relevant to ETM project planning and implementation

bull You can define the scope of your ETM product

bull You are aware of instruments and arguments to present a winning business case and get management commitment

bull You know how to turn your ETM project into an ETM process

3 Ps in ETM terms and definitions 12

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminology

Product

Process Project

3 Ps in ETM terms and definitions 22

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

T P

Project

T

P

Product

T P

Process

Recurring series of activities and measures carried

out in a pre-determined sequence and producing

measurable results

One-off undertaking with a single definable end

result or (defined objectives resources

processes time frame and budget)

Project deliverables that make up or contribute to

delivering the objectives of the

Basics on project management 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

a piece of work from inception to completion to safely achieve objectives

bull on

bull within limits

bull to the specified standards of

V

Basics on project management 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Range of successfailure criteria

bull Finite lifespan

bull Series of multiple and potentially conflicting objectives

bull Relatively complex

bull Staffed by a multidisciplinary team

bull Characterised by conditions of change (and risk)

bull Secondary to the main objectives of the organisation

Basics on project management 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Organisational structure bull Internal project manager

(matrix structure)

bull External project manager (project organisation)

Team issues bull Size

bull Sentience

bull Heterogeneity

bull Cohesiveness

bull Stress and conflict potential

bull Team building and motivation

Authority powerstatus bull Seniority

bull Project sponsor

bull Position in the hierarchy

bull Professional records (ext)

Communication bull Level (organisationteam)

bull Informalformal

bull Internalexternal

Basics on project management 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

3 Ps in ETM terms and definitions 12

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminology

Product

Process Project

3 Ps in ETM terms and definitions 22

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

T P

Project

T

P

Product

T P

Process

Recurring series of activities and measures carried

out in a pre-determined sequence and producing

measurable results

One-off undertaking with a single definable end

result or (defined objectives resources

processes time frame and budget)

Project deliverables that make up or contribute to

delivering the objectives of the

Basics on project management 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

a piece of work from inception to completion to safely achieve objectives

bull on

bull within limits

bull to the specified standards of

V

Basics on project management 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Range of successfailure criteria

bull Finite lifespan

bull Series of multiple and potentially conflicting objectives

bull Relatively complex

bull Staffed by a multidisciplinary team

bull Characterised by conditions of change (and risk)

bull Secondary to the main objectives of the organisation

Basics on project management 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Organisational structure bull Internal project manager

(matrix structure)

bull External project manager (project organisation)

Team issues bull Size

bull Sentience

bull Heterogeneity

bull Cohesiveness

bull Stress and conflict potential

bull Team building and motivation

Authority powerstatus bull Seniority

bull Project sponsor

bull Position in the hierarchy

bull Professional records (ext)

Communication bull Level (organisationteam)

bull Informalformal

bull Internalexternal

Basics on project management 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

3 Ps in ETM terms and definitions 22

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

T P

Project

T

P

Product

T P

Process

Recurring series of activities and measures carried

out in a pre-determined sequence and producing

measurable results

One-off undertaking with a single definable end

result or (defined objectives resources

processes time frame and budget)

Project deliverables that make up or contribute to

delivering the objectives of the

Basics on project management 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

a piece of work from inception to completion to safely achieve objectives

bull on

bull within limits

bull to the specified standards of

V

Basics on project management 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Range of successfailure criteria

bull Finite lifespan

bull Series of multiple and potentially conflicting objectives

bull Relatively complex

bull Staffed by a multidisciplinary team

bull Characterised by conditions of change (and risk)

bull Secondary to the main objectives of the organisation

Basics on project management 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Organisational structure bull Internal project manager

(matrix structure)

bull External project manager (project organisation)

Team issues bull Size

bull Sentience

bull Heterogeneity

bull Cohesiveness

bull Stress and conflict potential

bull Team building and motivation

Authority powerstatus bull Seniority

bull Project sponsor

bull Position in the hierarchy

bull Professional records (ext)

Communication bull Level (organisationteam)

bull Informalformal

bull Internalexternal

Basics on project management 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Basics on project management 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

a piece of work from inception to completion to safely achieve objectives

bull on

bull within limits

bull to the specified standards of

V

Basics on project management 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Range of successfailure criteria

bull Finite lifespan

bull Series of multiple and potentially conflicting objectives

bull Relatively complex

bull Staffed by a multidisciplinary team

bull Characterised by conditions of change (and risk)

bull Secondary to the main objectives of the organisation

Basics on project management 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Organisational structure bull Internal project manager

(matrix structure)

bull External project manager (project organisation)

Team issues bull Size

bull Sentience

bull Heterogeneity

bull Cohesiveness

bull Stress and conflict potential

bull Team building and motivation

Authority powerstatus bull Seniority

bull Project sponsor

bull Position in the hierarchy

bull Professional records (ext)

Communication bull Level (organisationteam)

bull Informalformal

bull Internalexternal

Basics on project management 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Basics on project management 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Range of successfailure criteria

bull Finite lifespan

bull Series of multiple and potentially conflicting objectives

bull Relatively complex

bull Staffed by a multidisciplinary team

bull Characterised by conditions of change (and risk)

bull Secondary to the main objectives of the organisation

Basics on project management 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Organisational structure bull Internal project manager

(matrix structure)

bull External project manager (project organisation)

Team issues bull Size

bull Sentience

bull Heterogeneity

bull Cohesiveness

bull Stress and conflict potential

bull Team building and motivation

Authority powerstatus bull Seniority

bull Project sponsor

bull Position in the hierarchy

bull Professional records (ext)

Communication bull Level (organisationteam)

bull Informalformal

bull Internalexternal

Basics on project management 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Basics on project management 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Organisational structure bull Internal project manager

(matrix structure)

bull External project manager (project organisation)

Team issues bull Size

bull Sentience

bull Heterogeneity

bull Cohesiveness

bull Stress and conflict potential

bull Team building and motivation

Authority powerstatus bull Seniority

bull Project sponsor

bull Position in the hierarchy

bull Professional records (ext)

Communication bull Level (organisationteam)

bull Informalformal

bull Internalexternal

Basics on project management 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Basics on project management 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM as a project

ETM as a product

ETM as a process

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan people

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

project plan and product concept

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan stakeholders 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

directly affected by

terminology

who have an

influence on or

an interest in

terminology

directlyindirectly

involved in terminology

work

Persons

groups

organisations

Actions targets

policy of the

business

Other tools and

processes

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan stakeholders 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Technical

departments

Procurement

Sales

Distribution Marketing

Product

management

Authoring

Software

development

Training

Clients

Staff

Legal dept

Administration

Language services

Target groups

Support

Suppliers

Business Partners

Sponsors

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan stakeholders 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

At the beginning of the

process involve

everyone (or at least as

many as possible)

Form a

representative

team (dont forget

foreign branches)

bull Explain the product and process Terminology and the

goals of the project

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan stakeholders 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Identify the quantitative and qualitative benefits of

terminology management for each of the stakeholders

bull Emphasise the importance of their contribution and what

they stand to gain

bull Recognise their contribution

bull Share ownership

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan stakeholders 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website

bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting

acc to

The L

anguage A

uto

mation C

om

pany

2011

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan benefits for stakeholders 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Ensures correct use of language

bull Assists in quality assurance for documentation purposes

bull Improves the quality of translations

bull Standardises documentation in the source and target languages

bull Exposes ambiguities and inconsistencies

bull Improves content navigation retrievability indexing

bull Ensures appropriate terms are used for new concepts

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan benefits for stakeholders 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Reduces research effort for finding technical terms

bull Speeds up the translation process

bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)

bull Reduces translation costs (re-use of existing text segments using correct terminology)

bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan benefits for stakeholders 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Standardised presentation (use of language and appearance)

bull Consistent documentation in all languages

bull Clear rule-compliant sustainable technical communication

bull User-friendly documentation for customers

bull Potential for competitive advantage and brand positioning

bull Promotes brand and corporate identity

bull Promotes effective knowledge sharing and transfer

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan benefits for stakeholders 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Shortens the time window for product releases

bull Reduces familiarisation period for new employees

bull Enhances productivity of employees (short research time for finding technical terms)

bull Clearer information increases customer satisfaction

bull Reduced support calls and customer complaints

bull Improves legal certainty (eg relating to product liability)

bull Eliminate the risk of breaches of copyright

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Object

Needs assessment

Objectives

Strategy 1

Target groups

Analysis

Strategy

Implementation

Evaluation

str

ate

gic

opera

tional

Strategy 2

Mandate (specific add-on)

Measures Material resources

Personnel resources Budget

Control

measures

Schedule

Product

quality

Process

quality

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model analysis 15

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

How will the terminology look (basic terms knowledge base)

Which approach is preferred (harmonisation standardisation description)

Which languages and organisational units are affected

Are all languages given equal priority

What already exists (terminology inventoryformats software infrastructure)

Are there non-negotiable restrictions (budget deadlines existing agreements)

bull Determine the object of the ETM project plan in detail

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model analysis 25

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Symptoms of problems Identifying the problem

Surveysinterviews

experts

customers

employees

business partners

service providers

other industry reps

different names

inconsistencies

synonyms

errors in translation

quality usability

recurrent questions

search

changes

revision time

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Investigate the need for action that is to lead to the

introduction of ETM

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model analysis 35

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

filler cap

radiator cap

fill cap

- bolt NOK

for screw

- pipe NOK

for hose

Example Description Result

= term

= concepts

= terms

= concept

wrong

terms(s)

for a concept

misunderstandings

poor usability

high risk of mistranslations

Abstandsbolzen

spacer bolt

distance rivet

user error incomprehensible

reduced retrievability

poor imagecust satisfaction

safety legal concerns

(acc to K Dunne)

So

urc

e lan

gu

age

misleading

poor usability

poor imagecust satisfaction

increased translation cost

reduced retrievability

So

urc

et

arg

et la

ngu

age

s

ambiguous

terminology

inconsistent

terminology

wrong

terminology

Problem

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model analysis 45

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

outside the company

Strengths

Opportunities

Weaknesses

Threats

bull Present arguments for (or against) ETM using the SWOT

analysis inside the company

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model analysis 55

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Frequency

Spread ndash different languages

different media different repetitions

Impact on cost time and quality

Damage to reputation

Loss of customer loyalty

Support calls

tekom

stu

dy 2

010 (

Schm

itz

Str

aub)

bull Consider the extent to which terminological errors could

spread and how critical the information affected is

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model strategy 13

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

strategic

operational

Targets Vision

Product Process

ETM project plan

Form

Content

Inputoutput

Deliverables

Significance

Priority

Supports company mission

Workflow

Participants

Engagement

Connectors

Necessity

Benefit

Risks of status quo

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model strategy 23

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

specific

measurable

action-oriented

realistic

time-based

S

M

A

R

T

bull Ensure that all the necessary clarifications have been

obtained (see Analysis section)

bull Define unambiguous targets (SMART formula)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model strategy 33

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Link qualitative and quantitative targets

bull Start small (eg modest pilot project) but plan for growth

bull Make it clear that ETM is a permanent commitment

bull Define sub-targets as milestones (shortlong term)

bull Report successes (market the project)

bull Aim to achieve benefits for as many users as possible

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model operations 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Personnel

resources

bull People

bull Roles

bull Tasks

inology

budget-

relevant

Schedule

and scope

Measures

budget-

relevant

Material

resources

bull Technology

bull Tools

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model operations 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

External or

internal

Profiles Roles Tasks

Availability of

in-house

skills or

(partial)

outsourcing

Technical

skills

experience

network of

relationships

motivation

Sponsor

project

manager

programmer

terminologist

subject matter

expert

Working

languages

projects

prioritisation

1-person

team team

terminology

department

Composition

bull Determine the personnel resources needed

bull Set small amounts of time required for the persons involved

bull Define a limited scope

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model operations 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

bull Type (in-house development off the shelfldquo product intermediate

solution)

bull Administration requirements

bull Languagesfunctions supported

bull IT requirements

bull Price

bull Select the terminology tool to suit your processes

bull Observe standards for data exchange

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan model operations 44

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Concept

develop-

ment

Business

case (min 2

scenarios)

Implemen-

tation

planning

Prepara-

tory work

Consensus Approval Production

start

Life

cycle

Concept

kick-off

bull Define your milestones and deadlines up to production

bull Include a support and maintenance project phase

ETM project ETM process

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project phases planning

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation and

feasibility Design Execution Completion

Planning

ETM as a project

ETM as a product

Operations

(replanning)

and control

Implementation

ETM as a process

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM product concept data modelquality

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

BASE

Data model

Structure of entries

Granularity of data

Data categories

Exchangeability

Data integrity

Data quality

Originreliability

ResearchSelection

Consistency

Variants synonyms

Validation

User feedback

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM product concept usability 14

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to bull Data structure specification

bull Subject field coverage

bull Language coverage

bull Coherence rules

bull Authoritative sources

bull Size of the terminology collection

ISO 231852009

Assessing terminological resources

acc

to

L C

orb

ola

nte

20

11

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM product concept usability 24

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull Data validation

bull Completeness

bull Linguistic correctness

bull Redundancy (concept duplication control)

bull Regular data maintenance

bull Regular metadata maintenance

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc to L Corbolante 2011

bull Readability of output data

bull Data category distinction

bull Convenience of implementation

bull Access to data (query functions)

bull Customised data selection

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM product concept usability 34

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Terminological data

Data management

Data output

Data input

Usability attributes

related to

acc

to

L C

orb

ola

nte

20

11

bull User-friendly format

bull Data validation

bull Compatibility with other data structures

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM product concept main principles

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

designation

concept

object

ISO 704 ISO 16642

concept

orientation

term

autonomy

bull Model your data in accordance with the principles of

terminology management

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM product concept choice of data

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

acct

o K

-D

S

ch

mitz

bull Treat your terminology data according to the motto as

much is necessary as little as possible yet do heed

minimum requirements

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM product concept term entry

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Corporate

Language

concept

definition

term (source)

term (target A)

term (target B)

source source source

preferred

term

term

inol

ogy

entr

y

other data

categories

subject

matter

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM product concept quality criteria

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

reputable

sources

technical

reviews

frequency of internal

guidelines

use

bull Define quality criteria for the contents of terminology entries

bull Keep the end users and the company mission in mind

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Content overview

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

ndash Drawing up a project plan

ndash Project plan stakeholders model business case

ndash Project plan dimensions analytical strategic operational

radic

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project plan facts

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

get buy-in implement strategic

dimension operational

dimension

Clarity

Consensus

Motivation

Business

case

project plan and product concept

te

am

an

d s

take

ho

lde

rs

b

usin

ess c

ase

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

ETM project phases milestones

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Initiation

and

feasibility

Design Execution Completion

Operations

(replanning)

and control

Planning Implementation

ETM project concept

ETM product concept

business case for ETM

commitment from management

ETM

process

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Business case for ETM definition

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Business case

Product concept

Cost ROI

Project sponsor

Project plan

bull Scenario for a

commercial assessment

of an investment or

realisation of a project

bull Contains assumptions

about the costs of the

project and earnings to

be achieved based on

its outcomes

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)

Business case for ETM securing commitment

copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012

Assumptions

about costs

and benefits

of the project

Reasons for

project

realisation

Project plan (min 2 project scenarios)

Product concept

Cost estimate

Costbenefit analysis

Argumentation (benefits)

Benchmarks (savings versus costs)

Success stories (examples and case studies)

Problems without terminology (examples)