THE ENTERPRISE VIDEO SUPERGUIDE - …...Superguide THE ENTERPRISE VIDEO SUPERGUIDE MAY 2014...
Transcript of THE ENTERPRISE VIDEO SUPERGUIDE - …...Superguide THE ENTERPRISE VIDEO SUPERGUIDE MAY 2014...
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THE ENTERPRISE VIDEO SUPERGUIDE
PLATINUM SPONSOR
VOLUME 1, NO. 3 OF A SERIES OF BUYER’S GUIDES TO PRODUCTS AND SERVICES
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A recent survey of corporate
communications professionals by research
and training organization Melcrum
revealed that 93% of respondents believe
video has become a vital tool for internal
communications. Additional research
from the leading business associations and
publishers for corporate communicators
shows that medium and large corporations
across all industries are actively searching for
ways to leverage video to enhance executive
messaging, improve the effectiveness of
training, connect the distributed workforce,
and enable knowledge sharing.
With the inevitable increase in use of
on-demand video and live webcasting
inside the enterprise, organizations
will need to select an enterprise video
platform that can serve as an engaging
social portal, as well as a content
management solution that simultaneously
solves the unique distribution challenges
associated with streaming content across
corporate networks. The current situation
at many companies—where videos for
marketing, HR, internal communications
and sales live in disconnected silos—must
give way to a centralized approach with
a single, easily-managed repository that
provides robust analytics and enterprise-
grade controls.
At MediaPlatform we frequently
encounter companies leveraging separate
solutions for internal presentations,
marketing videos, internal webcasting,
and external events—with no integration
between the tools and no single interface
for managing the content. MediaPlatform
provides a suite of fully integrated
technologies designed to serve as the
single location for all streaming media
content inside the enterprise, while
simultaneously solving the challenges of
managing, creating, and distributing video
across corporate networks.
MEDIAPLATFORM PRIMETIME MediaPlatform PrimeTime is the best-
in-class enterprise video platform, a.k.a.
enterprise YouTube. PrimeTime is the
industry’s most advanced enterprise rich
media management and video portal. It
is the central place where your employees
and partners can search, view, manage,
rate, and share streaming video through
an intuitive, channel-based portal.
MEDIAPLATFORM WEBCASTERMediaPlatform WebCaster gives your
organization the tools to easily produce,
broadly distribute, and monitor deeply
interactive live, mock live, and on-demand
rich media webcasts to audiences of
unlimited size. MediaPlatform WebCaster
lets you stream live video presentations to
anyone, anywhere, on any device.
MEDIAPLATFORM SMARTPATHMediaPlatform pioneered a unique
approach to webcasting that enables a
pervasive delivery of presentations across
virtually any type of delivery scenario.
MediaPlatform SmartPath provides a
framework to define the particular set of
media distribution and failover rules that
makes sense for your organization.
MEDIAPLATFORM SMARTEDGEMediaPlatform SmartEdge is an
enterprise-grade CDN (eCDN) that is
focused on the acceleration/optimization of
HTTP(S) video delivery within the enterprise
network. SmartEdge provides enterprises
with a cost-efficient solution for deploying an
eCDN specifically catering to videos served
from MediaPlatform’s applications, namely
PrimeTime and WebCaster. MediaPlatform
SmartEdge contrasts with generic HTTP
optimization devices such as those from
Riverbed and Bluecoat, which focus on
generic caching of all HTTP(S) traffic, are not
generally focused on video traffic, and have a
very high implementation cost.
THE MEDIAPLATFORM ADVANTAGEDEPLOYMENT FLEXIBILITY
MediaPlatform was built for the cloud
and requires no hardware installs. We also
support on-premises and hybrid-SaaS
deployments. MediaPlatform has spent
years developing and deploying a world
class, enterprise-grade video platform
for live and on-demand video streaming,
webcasting, and video asset management.
We offer complete deployment flexibility
to suit the varying needs of small, medium,
and large enterprises.
While SaaS and hybrid SaaS deployments
for an enterprise video platform have become
the preferred architecture for most enterprises
today due to the many benefits including
lower costs and accelerated deployment,
MediaPlatform understands that for some
customers an on-premises deployment is
still the only viable option. MediaPlatform’s
systems can be installed as virtual machines
and deployed on virtual servers. Each
component of the MediaPlatform application
is its own virtual machine.
The Enterprise Video Platform as the Future of Corporate Communications
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SECURITYMediaPlatform provides enterprise-
grade security and governance by
authenticating users via enterprise
single sign-on (ESSO). The first layer of
security is at the application sign-on layer.
MediaPlatform will integrate with the
enterprise Active Directory system and
require the user to authenticate with the
enterprise itself prior to being allowed
into the MediaPlatform environment. This
integration is accomplished via the SAML
2.0 standard.
FULLY INTEGRATED RICH MEDIA WEBCASTING FROM THE CLOUD
MediaPlatform is the only leading
enterprise video platform that can deliver a
pure SaaS solution for peer-assisted multicast
streaming of live video without requiring
client installs. This breakthrough technology
makes it possible to securely reach thousands
of employees with high-quality video without
installing anything behind the firewall.
Peer-assisted multicasting, or P2P
multicasting, is 100% browser-based. It
requires no client installs, and in many
scenarios requires no media server behind
the firewall. The value of leveraging peer-
assisted multicasting from the cloud includes
all of the benefits of a SaaS solution—nothing
to install or manage, a very low total cost of
ownership, and a rapid return on investment
(ROI). Additional benefits include moving the
video streaming traffic off of the wide area
network (WAN) and onto the cloud, which
minimizes network impact and eliminates
the need for additional media servers or
network infrastructure to support streaming.
PRIMETIMEMediaPlatform PrimeTime is a
robust, fully customizable, enterprise
video platform with an intuitive portal
interface for managing all video assets
inside the organization. PrimeTime is
fully integrated with MediaPlatform
WebCaster to form a cohesive video
content management solution.
PrimeTime is an excellent way to
manage corporate, or employee contributed
content, while building community and
user engagement with friendly video search
and browsing, video upload, video capture,
annotation, sharing, and more. This media
management software allows you to create
your own online enterprise video platform/
portal for delivering media content used
for corporate communications, training,
collaboration, and marketing.
PRIMETIME BENEFITS• Portal interface—Employees can
easily navigate the platform and start
uploading, searching and curating
content.
• Makes all media content accessible in
one place—PrimeTime eliminates the
risk of material getting lost in multiple
repositories.
• Increases the reach of video and
webcasts in your organization—
Employees can time-shift and watch at
their own convenience on PC or mobile.
• Increases the impact of video-based
training—Employees can comment
and share, generating views of the most
useful training media.
• Enables intelligent sharing and
preservation of knowledge—Channels,
playlists, and social networking features
let employees help one another find
valuable organizational knowledge.
• Uses Web Services—Integrates with
third-party portals and applications.
• Employee generated video content—
Allows easy sharing of knowledge from
desktop, tablet, or mobile device
PRIMETIME HIGHLIGHTSEASY ON-DEMAND CONTENT CREATION
MediaPlatform PrimeTime is the
central repository for all your enterprise
video content. Video can be added to
PrimeTime via upload, webcam capture,
embed code, URL (YouTube, Vimeo, etc.),
or MediaPlatform WebCaster URL.
PrimeTime has built-in customizable
transcoding profiles and options to meet
all of your considerations—bitrate, file
formats, devices, and browsers. PrimeTime
also gives you the option to re-transcode
your video content when needed.
MOBILE STREAMING AND UPLOADINGToday’s information workers are
increasingly demanding the ability to
view and create video content on a variety
of mobile devices. MediaPlatform is the
leader in providing solutions that support
on-demand and live video consumption as
MediaPlatform PrimeTime
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well as the creation of employee generated
content on iPad®, iPhone®, Android® and
Windows devices. MediaPlatform supports
adaptive bitrate (ABR) streaming for HLS
and HTTP streaming for MP4.
ADAPTIVE BITRATE STREAMINGMediaPlatform provides optimal playback
by using adaptive bitrate technology that
automatically selects the most appropriate
flavor asset for playback, based on the viewer’s
specific connection and other parameters.
SOCIAL FEATURES MediaPlatform supports social sharing,
rating, tagging, and commenting. Custom
embed code can be generated, and deep
linking through the URL can be achieved
as well. Downloadable attachments can
also be associated with on-demand and
live video content.
PLAYLISTS Users have the option to create playlists for
organizing and sharing content relevant to a
particular topic. Playlists can be viewed inside
PrimeTime or embedded on a web page.
SEARCHMediaPlatform makes it easy to organize
all of your video assets with functionality that
lets users search content by type, channel,
contributor, rating, playlist, date, or duration.
CHANNEL-CENTRIC ASSET MANAGEMENT Asset management has a channel-centric
approach. With channel management
permissions, users with the appropriate
authorization can create and edit new
channels or add content to existing channels.
MediaPlatform gives administrators the
ability to grant or deny access to specific
pieces of content.
MediaPlatform provides options for
corporate and user channels.
ANALYTICS Analytics are available for uploads,
embeds, archived MediaPlatform
webcasts, and URLs hosted inside
the platform. Available information
includes top videos, top contributors,
top viewers, browser, and
operating system.
CAPTIONING/TRANSCRIPTION MediaPlatform offers automated or
full-service captioning and transcription
services. Subtitles and captions are fully
searchable. Interactive transcripts are
available to supplement captions and
subtitles by enabling users to navigate,
search, and interact with the video in any
language. Captions and transcripts also
increase video SEO.
ROLES-BASED PERMISSIONSWith role-based permissions,
MediaPlatform gives enterprises the ability to
control who can create and manage content
and view channels, content and analytics.
LIFE CYCLE MANAGEMENTLife cycle management is a workflow
feature specific to the enterprise and
typically not available in online video
platform (OVP) solutions. As the amount
of video content increases so does the
complexity of managing the media.
MediaPlatform gives administrators the
ability to schedule asset lifecycle events.
Once these events are scheduled they will
execute automatically, which allows for
easy management of an asset’s full lifecycle.
Asset lifecycle events include activation,
deactivation, delete, feature, or unfeature.
AUDIT LOGGINGThis is a critical feature for the enterprise.
MediaPlatform provides a graphical interface
that allows your organization to access the
activity around video assets. Events include
settings events, asset life cycle events,
representation events, and login events.
WEBCASTERThe need to communicate and connect
with employees and customers has driven
the evolution of presentation technologies.
Fueled by an ever-greater demand for a
richer, more engaging, interactive multimedia
experience, organizations are increasingly
moving away from older web conferencing
technologies and towards solutions
that incorporate video and rich media.
MediaPlatform WebCaster is fully integrated
with PrimeTime.
With WebCaster you can reach
audiences in excess of hundreds of
thousands of live concurrent viewers
with presentations that feature streaming
video, PowerPoint® slides, audio, surveys,
polls, and screencasting. WebCaster is
designed for demanding, live webcasts
with multiple presenters in remote
locations or sophisticated pre-recorded
presentations. MediaPlatform WebCaster
is fully integrated with MediaPlatform
PrimeTime.
WEBCASTER BENEFITS• Powers Teamwork—WebCaster is
designed for media professionals tasked
with designing, building, and running
webcasts in demanding production
conditions.
PrimeTime Social Features
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• Enables Simply Perfect Presentations—
Webcast to internal or external
audiences.
• Integrates with Enterprise Systems—
Web services architecture facilitates
broad application connectivity.
• Delivers Enterprise-Wide Deployment,
Scalability and Redundancy—
WebCaster is suited for stand-alone
as well as large-scale webcasting
operations.
• Handles Multiple Webcasts—
Administrators can simultaneously
operate multiple events.
WEBCASTER HIGHLIGHTS
EASY WEBCAST CREATION Events can be created, deployed,
and managed by a single webcast
producer. WebCaster makes teamwork
easy by giving users the ability to assign
production roles to separate individuals,
matching the makeup of your production
team. Multiple administrators can also
simultaneously operate one or more
webcasts.
CUSTOM PLAYERS AND SKINS
Webcaster’s
portfolio of
templates allow
for branding and
customization.
Polls, surveys, Q&A, and social media can
be embedded in the player.
MULTIPLE REMOTE PRESENTERS AND SOURCESFeature multiple presenters in-studio,
on webcam or the phone. Mix in pre-
recorded video or audio streams. Support
for screencasting.
LIVE CONTROLWebCaster provides an easy-to-use
interface for controlling and monitoring
the elements of your live webcast, such as
video, slides, Q&A, polls, and attendance.
MOBILE COMPATIBILITYCreate live and on-demand webcasts that
can viewed on any tablet or smartphone.
AUTOMATED NOTIFICATIONSWebCaster’s built-in email functionality
facilitates easy automation of registration
notifications, event reminders, and archive
availability.
AUTO-ARCHIVINGWebcast recordings are available
immediately following the event.
Archives live at the same domain as the
live broadcast to make it easy for your
audience to view webinars they could
not attend or for sharing recordings with
their colleagues.
SOCIAL Easily share, rate, tag, and embed
archived webcasts. Twitter feeds can
also be embedded on the viewer
interface to allow the audience to
engage with your content via the
popular microblogging site.
REPORTING AND ANALYTICS Reporting and analytics
functionality gives you dynamic,
graphic displays of attendance, length
of viewing, operating system, and other
indicators of audience engagement.
Analytics also provides a graphical
display showing where your audience is
viewing your presentation.
CERTIFICATIONSWebCaster is able to automatically
generate a certificate of attendance to
confirm that an audience member has
viewed a webcast. This functionality
is perfect for training programs and
continuing education.
WebCaster Templates
The WebCaster Production Interface
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VIDEO DELIVERY
MEDIAPLATFORM SMARTPATHMediaPlatform offers enterprises the
unique ability to webcast to virtually
any end user, regardless of location or
content distribution technology. We call
this MediaPlatform SmartPath.
SmartPath provides an “overlay
network” which combines all of the
media distribution technologies that are
applicable in different situations. For
instance, audience participants on the
general internet may be good candidates
to receive their stream from a content
delivery network (CDN) such as Akamai,
while other viewers may be good
candidates for Adobe Multicast Fusion.
Each audience participant will receive
the media stream that makes sense for
them (e.g. HTML5 over HTTP streaming
or Flash video over RTMP) delivered
over the most efficient and network-
safe technology possible (e.g. a CDN or
eCDN or WAN Acceleration device, and
so forth.)
MediaPlatform SmartPath solves the
challenges of delivering live content
to all audience members through an
abstraction layer which leverages all
necessary distribution options when
appropriate. This approach, which
we call pervasive webcasting, uses a
rule-based IP address analysis to assign
a compatible stream to each delivery
technology dynamically.
To illustrate how SmartPath works,
consider how you would efficiently
webcast a presentation to a dozen
locations behind the firewall, some of
which are multicast enabled, others
that are accessible to an enterprise
CDN (eCDN)—and still others that not.
You would need to reach people in the
public, as well as those on iOS devices.
Using MediaPlatform’s SmartPath, you
could leverage all existing delivery
solutions in tandem with suitable
delivery mechanisms where needed.
For example, for locations that lacked
eCDN service, you could do peer-to-peer
webcasting from a cloud-based media
server. MediaPlatform’s WebCaster
can be configured to match streams to
deliver solutions by IP address range and
other factors.
MEDIAPLATFORM SMARTEDGEAs enterprises increasingly leverage
video for corporate communications,
training, knowledge sharing, and
collaboration, the ability to deliver
streaming media content without
negatively impacting corporate
networks is increasingly important.
MediaPlatform SmartEdge is an eCDN
that provides network-friendly delivery
of secure, high-quality, on-demand
video and live rich media webcasts to
any desktop, tablet, or mobile device.
MediaPlatform SmartEdge works in
conjunction with cloud or on-premises
deployments of the MediaPlatform suite
of products, which combine to form
the leading enterprise video content
management solution on the market.
SmartEdge lets you distribute video in
multiple formats and enables delivery
of content to your global workforce with
support for adaptive bitrate streaming.
SmartEdge provides a network with
advanced streaming and dynamic
caching features to optimize your
existing infrastructure, and can function
as the sole video distribution platform
or integrate with other CDNs. Minimize
network load and maximize cost savings
by pre-positioning on-demand video
content and maintaining a single stream
across the WAN or LAN for live webcasts.
SmartEdge nodes can be deployed at
as many edge locations as desired. With a
central location for tracking distribution,
running reports, and managing your
SmartEdge topology, SmartEdge lets you
easily manage your infrastructure.
MediaPlatform includes a security
framework that ensures enterprise-grade
control over delivery of your corporate
video. This security overlay allows
administrators to govern privileges
throughout the supported workflows
to only allow authorized users to
request, receive and publish content.
Authentication and access control is
provided via integration with a corporate
user directory such as Active Directory (or
any LDAP compliant directory system).
ENTERPRISE SECURITY Security is where an enterprise
video platform really differs from the
more consumer-focused online video
platform or OVP. Security is paramount
inside the enterprise and the key is to be
sure your content is protected at every
layer of the stack. MediaPlatform allows
organizations to apply enterprise-grade
security in any deployment scenario.
MediaPlatform provides enterprise
grade security and governance by
authenticating users via enterprise
single sign-on (ESSO). ESSO has many
advantages related to improving the
security of video content inside the
organization. With single sign-on,
authentication is handled by the
enterprise, so there is no need to manually
change permissions inside the video
content management solution. The first
layer of security is at the application sign
on layer. MediaPlatform will integrate with
the enterprise Active Directory system
and require the user to authenticate with
the enterprise itself prior to being allowed
into the MediaPlatform environment. This
integration is accomplished via the SAML
2.0 standard.
The MediaPlatform integration
method not only helps keep the content
secure but also provides the most
efficient method for passing information
regarding employment status changes.
If a new hire is brought on board at an
enterprise, one of the first steps is to
add the user to the enterprise active
directory. When the employee is put
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into the active directory they will also
be able to log into MediaPlatform. If
an enterprise has channels in their
MediaPlatform instance that require
a certain career level or department
to access, when an individual is
promoted or joins that department
that information will be updated in the
enterprise directory and the next time
the user signs into MediaPlatform the
permissions related to the promotion
will be passed to MediaPlatform and
the user will automatically have access
to the correct channels. The same is
true when an employee leaves the
company; when the active directory is
updated the user will no longer have
access to the MediaPlatform application.
Authentication is handled on the
enterprise side and after authentication
attributes for the user are passed to
MediaPlatform. Taking this approach
allows the enterprise to maintain the
level-one security on the enterprise side
where it will be kept the most current
and up to date.
MEDIAPLATFORM SHAREPOINT INTEGRATION
The MediaPlatform integration
for Microsoft SharePoint transforms
SharePoint’s basic media functionality into
an engaging internal communications
solution with advanced media management
features. MediaPlatform provides a superior
video streaming experience for desktops,
the web, and mobile devices; sophisticated
video transcoding; customizable video
channels; advanced integrated search; live
video streaming; and more.
Users can upload videos directly
from the SharePoint user interface and
link to other SharePoint content, such
as related documents, from the same
publishing screen. Users can assign tags,
select or generate thumbnails, allow
ratings, and set permissions. Videos can
also be recorded directly from a webcam
to capture presentations, sessions, and
meetings.
Videos can be added directly to
channels created in MediaPlatform and
departmental permissions can be set
to allow or restrict viewing of content.
Individuals can also be given permission
to create their own channels for sharing
user generated content.
KEY BENEFITS
• Centralized management of all media
• Optimal video delivery to desktop,
tablet and mobile device
• Integrated video search
• Distribute rich media webcasts to all
employees inside SharePoint
• Enables employee generated content (EGC)
• Files stored outside of SharePoint, no
limit on video size
MEDIAPLATFORM FOR SHAREPOINT HIGHLIGHTS
• Secure - User access based on viewer
permissions
• Easy uploading - allows users to add
video in any file format. MediaPlatform
transcodes multiple output formats to
support all browsers and devices
• Superb video playback quality -
Use of adaptive bitrate streaming
technologies and Tier 1 CDNs
• Mobile - Video for mobile devices is fully
supported with automated transcoding
for iOS, Android, and Windows
• Custom Web Parts - Users can add
videos, playlists and channels to any
SharePoint page
• Link to SharePoint - Documents and other
files can be included when adding videos
• Social video - Functionality allows
commenting, rating, tagging and sharing
• MediaPlatform SmartPath - Reach any
user, anywhere on any device
ABOUT MEDIAPLATFORMMediaPlatform, Inc. is an enterprise video platform enabling on-demand streaming and live rich media webcasting for corporate communications, training, collaboration and knowledge sharing. MediaPlatform provides organizations with the tools to deliver streaming content to internal or external viewers anywhere on any device, regardless of location or content distribution technology.MediaPlatform for SharePoint
PLATINUM SPONSOR
For information on participating in the next white paper
in the Superguide series, contact:
Joel Unickow, Publisher [email protected] Old Marlton Pike, Medford, NJ 08055TEL: 250.716.8815 MOBILE: 250.797.5635
2014
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VOLUME 1 OF A SERIES OF BUYER’S GUIDES TO PRODUCTS AND SERVICES
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