Silvia Cerrella Bauer
International Terminology Summer School Vienna 2012
The 3 Ps in Enterprise Terminology
Management
Project Product and Process
Part 1
Enterprise Terminology Management (ETM)
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Definition and maintenance of
term entries
Reviewapproval of content
Preparation of output products
Terminology Management
Systematic
Prescriptive
Acc to standards
Multilingual
Multipurpose vision
Continuous
improvement
TQM
Professional
Internal and
external corporate
communications
Internal and
external
business target
groups
Business processes
Enterprise
Goals of the presentation
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull You are acquainted with the main principles and issues of project management
bull You can apply these principles when tackling terminology management projects
bull You know the aspects relevant to ETM project planning and implementation
bull You can define the scope of your ETM product
bull You are aware of instruments and arguments to present a winning business case and get management commitment
bull You know how to turn your ETM project into an ETM process
3 Ps in ETM terms and definitions 12
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Terminology
Product
Process Project
3 Ps in ETM terms and definitions 22
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T P
Project
T
P
Product
T P
Process
Recurring series of activities and measures carried
out in a pre-determined sequence and producing
measurable results
One-off undertaking with a single definable end
result or (defined objectives resources
processes time frame and budget)
Project deliverables that make up or contribute to
delivering the objectives of the
Basics on project management 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
a piece of work from inception to completion to safely achieve objectives
bull on
bull within limits
bull to the specified standards of
V
Basics on project management 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Range of successfailure criteria
bull Finite lifespan
bull Series of multiple and potentially conflicting objectives
bull Relatively complex
bull Staffed by a multidisciplinary team
bull Characterised by conditions of change (and risk)
bull Secondary to the main objectives of the organisation
Basics on project management 34
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Organisational structure bull Internal project manager
(matrix structure)
bull External project manager (project organisation)
Team issues bull Size
bull Sentience
bull Heterogeneity
bull Cohesiveness
bull Stress and conflict potential
bull Team building and motivation
Authority powerstatus bull Seniority
bull Project sponsor
bull Position in the hierarchy
bull Professional records (ext)
Communication bull Level (organisationteam)
bull Informalformal
bull Internalexternal
Basics on project management 44
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Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
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bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
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Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
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filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
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Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
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strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
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specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
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bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
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Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
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External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
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bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
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Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
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Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
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designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Enterprise Terminology Management (ETM)
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Definition and maintenance of
term entries
Reviewapproval of content
Preparation of output products
Terminology Management
Systematic
Prescriptive
Acc to standards
Multilingual
Multipurpose vision
Continuous
improvement
TQM
Professional
Internal and
external corporate
communications
Internal and
external
business target
groups
Business processes
Enterprise
Goals of the presentation
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull You are acquainted with the main principles and issues of project management
bull You can apply these principles when tackling terminology management projects
bull You know the aspects relevant to ETM project planning and implementation
bull You can define the scope of your ETM product
bull You are aware of instruments and arguments to present a winning business case and get management commitment
bull You know how to turn your ETM project into an ETM process
3 Ps in ETM terms and definitions 12
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminology
Product
Process Project
3 Ps in ETM terms and definitions 22
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
T P
Project
T
P
Product
T P
Process
Recurring series of activities and measures carried
out in a pre-determined sequence and producing
measurable results
One-off undertaking with a single definable end
result or (defined objectives resources
processes time frame and budget)
Project deliverables that make up or contribute to
delivering the objectives of the
Basics on project management 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
a piece of work from inception to completion to safely achieve objectives
bull on
bull within limits
bull to the specified standards of
V
Basics on project management 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Range of successfailure criteria
bull Finite lifespan
bull Series of multiple and potentially conflicting objectives
bull Relatively complex
bull Staffed by a multidisciplinary team
bull Characterised by conditions of change (and risk)
bull Secondary to the main objectives of the organisation
Basics on project management 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Organisational structure bull Internal project manager
(matrix structure)
bull External project manager (project organisation)
Team issues bull Size
bull Sentience
bull Heterogeneity
bull Cohesiveness
bull Stress and conflict potential
bull Team building and motivation
Authority powerstatus bull Seniority
bull Project sponsor
bull Position in the hierarchy
bull Professional records (ext)
Communication bull Level (organisationteam)
bull Informalformal
bull Internalexternal
Basics on project management 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Goals of the presentation
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull You are acquainted with the main principles and issues of project management
bull You can apply these principles when tackling terminology management projects
bull You know the aspects relevant to ETM project planning and implementation
bull You can define the scope of your ETM product
bull You are aware of instruments and arguments to present a winning business case and get management commitment
bull You know how to turn your ETM project into an ETM process
3 Ps in ETM terms and definitions 12
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminology
Product
Process Project
3 Ps in ETM terms and definitions 22
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
T P
Project
T
P
Product
T P
Process
Recurring series of activities and measures carried
out in a pre-determined sequence and producing
measurable results
One-off undertaking with a single definable end
result or (defined objectives resources
processes time frame and budget)
Project deliverables that make up or contribute to
delivering the objectives of the
Basics on project management 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
a piece of work from inception to completion to safely achieve objectives
bull on
bull within limits
bull to the specified standards of
V
Basics on project management 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Range of successfailure criteria
bull Finite lifespan
bull Series of multiple and potentially conflicting objectives
bull Relatively complex
bull Staffed by a multidisciplinary team
bull Characterised by conditions of change (and risk)
bull Secondary to the main objectives of the organisation
Basics on project management 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Organisational structure bull Internal project manager
(matrix structure)
bull External project manager (project organisation)
Team issues bull Size
bull Sentience
bull Heterogeneity
bull Cohesiveness
bull Stress and conflict potential
bull Team building and motivation
Authority powerstatus bull Seniority
bull Project sponsor
bull Position in the hierarchy
bull Professional records (ext)
Communication bull Level (organisationteam)
bull Informalformal
bull Internalexternal
Basics on project management 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
3 Ps in ETM terms and definitions 12
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminology
Product
Process Project
3 Ps in ETM terms and definitions 22
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
T P
Project
T
P
Product
T P
Process
Recurring series of activities and measures carried
out in a pre-determined sequence and producing
measurable results
One-off undertaking with a single definable end
result or (defined objectives resources
processes time frame and budget)
Project deliverables that make up or contribute to
delivering the objectives of the
Basics on project management 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
a piece of work from inception to completion to safely achieve objectives
bull on
bull within limits
bull to the specified standards of
V
Basics on project management 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Range of successfailure criteria
bull Finite lifespan
bull Series of multiple and potentially conflicting objectives
bull Relatively complex
bull Staffed by a multidisciplinary team
bull Characterised by conditions of change (and risk)
bull Secondary to the main objectives of the organisation
Basics on project management 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Organisational structure bull Internal project manager
(matrix structure)
bull External project manager (project organisation)
Team issues bull Size
bull Sentience
bull Heterogeneity
bull Cohesiveness
bull Stress and conflict potential
bull Team building and motivation
Authority powerstatus bull Seniority
bull Project sponsor
bull Position in the hierarchy
bull Professional records (ext)
Communication bull Level (organisationteam)
bull Informalformal
bull Internalexternal
Basics on project management 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
3 Ps in ETM terms and definitions 22
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
T P
Project
T
P
Product
T P
Process
Recurring series of activities and measures carried
out in a pre-determined sequence and producing
measurable results
One-off undertaking with a single definable end
result or (defined objectives resources
processes time frame and budget)
Project deliverables that make up or contribute to
delivering the objectives of the
Basics on project management 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
a piece of work from inception to completion to safely achieve objectives
bull on
bull within limits
bull to the specified standards of
V
Basics on project management 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Range of successfailure criteria
bull Finite lifespan
bull Series of multiple and potentially conflicting objectives
bull Relatively complex
bull Staffed by a multidisciplinary team
bull Characterised by conditions of change (and risk)
bull Secondary to the main objectives of the organisation
Basics on project management 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Organisational structure bull Internal project manager
(matrix structure)
bull External project manager (project organisation)
Team issues bull Size
bull Sentience
bull Heterogeneity
bull Cohesiveness
bull Stress and conflict potential
bull Team building and motivation
Authority powerstatus bull Seniority
bull Project sponsor
bull Position in the hierarchy
bull Professional records (ext)
Communication bull Level (organisationteam)
bull Informalformal
bull Internalexternal
Basics on project management 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Basics on project management 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
a piece of work from inception to completion to safely achieve objectives
bull on
bull within limits
bull to the specified standards of
V
Basics on project management 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Range of successfailure criteria
bull Finite lifespan
bull Series of multiple and potentially conflicting objectives
bull Relatively complex
bull Staffed by a multidisciplinary team
bull Characterised by conditions of change (and risk)
bull Secondary to the main objectives of the organisation
Basics on project management 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Organisational structure bull Internal project manager
(matrix structure)
bull External project manager (project organisation)
Team issues bull Size
bull Sentience
bull Heterogeneity
bull Cohesiveness
bull Stress and conflict potential
bull Team building and motivation
Authority powerstatus bull Seniority
bull Project sponsor
bull Position in the hierarchy
bull Professional records (ext)
Communication bull Level (organisationteam)
bull Informalformal
bull Internalexternal
Basics on project management 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Basics on project management 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Range of successfailure criteria
bull Finite lifespan
bull Series of multiple and potentially conflicting objectives
bull Relatively complex
bull Staffed by a multidisciplinary team
bull Characterised by conditions of change (and risk)
bull Secondary to the main objectives of the organisation
Basics on project management 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Organisational structure bull Internal project manager
(matrix structure)
bull External project manager (project organisation)
Team issues bull Size
bull Sentience
bull Heterogeneity
bull Cohesiveness
bull Stress and conflict potential
bull Team building and motivation
Authority powerstatus bull Seniority
bull Project sponsor
bull Position in the hierarchy
bull Professional records (ext)
Communication bull Level (organisationteam)
bull Informalformal
bull Internalexternal
Basics on project management 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Basics on project management 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Organisational structure bull Internal project manager
(matrix structure)
bull External project manager (project organisation)
Team issues bull Size
bull Sentience
bull Heterogeneity
bull Cohesiveness
bull Stress and conflict potential
bull Team building and motivation
Authority powerstatus bull Seniority
bull Project sponsor
bull Position in the hierarchy
bull Professional records (ext)
Communication bull Level (organisationteam)
bull Informalformal
bull Internalexternal
Basics on project management 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Basics on project management 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM as a project
ETM as a product
ETM as a process
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan people
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
project plan and product concept
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan stakeholders 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
directly affected by
terminology
who have an
influence on or
an interest in
terminology
directlyindirectly
involved in terminology
work
Persons
groups
organisations
Actions targets
policy of the
business
Other tools and
processes
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan stakeholders 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Technical
departments
Procurement
Sales
Distribution Marketing
Product
management
Authoring
Software
development
Training
Clients
Staff
Legal dept
Administration
Language services
Target groups
Support
Suppliers
Business Partners
Sponsors
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan stakeholders 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
At the beginning of the
process involve
everyone (or at least as
many as possible)
Form a
representative
team (dont forget
foreign branches)
bull Explain the product and process Terminology and the
goals of the project
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan stakeholders 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Identify the quantitative and qualitative benefits of
terminology management for each of the stakeholders
bull Emphasise the importance of their contribution and what
they stand to gain
bull Recognise their contribution
bull Share ownership
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan stakeholders 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Tools ndash Computer-assisted translation tool ndash Machine-translation system ndash Controlled authoring tool ndash Term extraction tool ndash Search engine ndash Spell checker ndash Terminology lookup website
bull Processes (other than authoring and translation) ndash Indexing ndash Keyword management ndash Information architecting
acc to
The L
anguage A
uto
mation C
om
pany
2011
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan benefits for stakeholders 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Ensures correct use of language
bull Assists in quality assurance for documentation purposes
bull Improves the quality of translations
bull Standardises documentation in the source and target languages
bull Exposes ambiguities and inconsistencies
bull Improves content navigation retrievability indexing
bull Ensures appropriate terms are used for new concepts
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan benefits for stakeholders 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Reduces research effort for finding technical terms
bull Speeds up the translation process
bull Speeds up the process of reviewing (fewer corrections clarifications shorter QA times)
bull Reduces translation costs (re-use of existing text segments using correct terminology)
bull Improves interaction with external TSPs (clear benchmarks for assessing the quality of translations)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan benefits for stakeholders 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Standardised presentation (use of language and appearance)
bull Consistent documentation in all languages
bull Clear rule-compliant sustainable technical communication
bull User-friendly documentation for customers
bull Potential for competitive advantage and brand positioning
bull Promotes brand and corporate identity
bull Promotes effective knowledge sharing and transfer
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan benefits for stakeholders 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Shortens the time window for product releases
bull Reduces familiarisation period for new employees
bull Enhances productivity of employees (short research time for finding technical terms)
bull Clearer information increases customer satisfaction
bull Reduced support calls and customer complaints
bull Improves legal certainty (eg relating to product liability)
bull Eliminate the risk of breaches of copyright
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Object
Needs assessment
Objectives
Strategy 1
Target groups
Analysis
Strategy
Implementation
Evaluation
str
ate
gic
opera
tional
Strategy 2
Mandate (specific add-on)
Measures Material resources
Personnel resources Budget
Control
measures
Schedule
Product
quality
Process
quality
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model analysis 15
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
How will the terminology look (basic terms knowledge base)
Which approach is preferred (harmonisation standardisation description)
Which languages and organisational units are affected
Are all languages given equal priority
What already exists (terminology inventoryformats software infrastructure)
Are there non-negotiable restrictions (budget deadlines existing agreements)
bull Determine the object of the ETM project plan in detail
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model analysis 25
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Symptoms of problems Identifying the problem
Surveysinterviews
experts
customers
employees
business partners
service providers
other industry reps
different names
inconsistencies
synonyms
errors in translation
quality usability
recurrent questions
search
changes
revision time
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Investigate the need for action that is to lead to the
introduction of ETM
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model analysis 35
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
filler cap
radiator cap
fill cap
- bolt NOK
for screw
- pipe NOK
for hose
Example Description Result
= term
= concepts
= terms
= concept
wrong
terms(s)
for a concept
misunderstandings
poor usability
high risk of mistranslations
Abstandsbolzen
spacer bolt
distance rivet
user error incomprehensible
reduced retrievability
poor imagecust satisfaction
safety legal concerns
(acc to K Dunne)
So
urc
e lan
gu
age
misleading
poor usability
poor imagecust satisfaction
increased translation cost
reduced retrievability
So
urc
et
arg
et la
ngu
age
s
ambiguous
terminology
inconsistent
terminology
wrong
terminology
Problem
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model analysis 45
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
outside the company
Strengths
Opportunities
Weaknesses
Threats
bull Present arguments for (or against) ETM using the SWOT
analysis inside the company
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model analysis 55
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Frequency
Spread ndash different languages
different media different repetitions
Impact on cost time and quality
Damage to reputation
Loss of customer loyalty
Support calls
tekom
stu
dy 2
010 (
Schm
itz
Str
aub)
bull Consider the extent to which terminological errors could
spread and how critical the information affected is
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model strategy 13
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
strategic
operational
Targets Vision
Product Process
ETM project plan
Form
Content
Inputoutput
Deliverables
Significance
Priority
Supports company mission
Workflow
Participants
Engagement
Connectors
Necessity
Benefit
Risks of status quo
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model strategy 23
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
specific
measurable
action-oriented
realistic
time-based
S
M
A
R
T
bull Ensure that all the necessary clarifications have been
obtained (see Analysis section)
bull Define unambiguous targets (SMART formula)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model strategy 33
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Link qualitative and quantitative targets
bull Start small (eg modest pilot project) but plan for growth
bull Make it clear that ETM is a permanent commitment
bull Define sub-targets as milestones (shortlong term)
bull Report successes (market the project)
bull Aim to achieve benefits for as many users as possible
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model operations 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Personnel
resources
bull People
bull Roles
bull Tasks
inology
budget-
relevant
Schedule
and scope
Measures
budget-
relevant
Material
resources
bull Technology
bull Tools
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model operations 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
External or
internal
Profiles Roles Tasks
Availability of
in-house
skills or
(partial)
outsourcing
Technical
skills
experience
network of
relationships
motivation
Sponsor
project
manager
programmer
terminologist
subject matter
expert
Working
languages
projects
prioritisation
1-person
team team
terminology
department
Composition
bull Determine the personnel resources needed
bull Set small amounts of time required for the persons involved
bull Define a limited scope
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model operations 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
bull Type (in-house development off the shelfldquo product intermediate
solution)
bull Administration requirements
bull Languagesfunctions supported
bull IT requirements
bull Price
bull Select the terminology tool to suit your processes
bull Observe standards for data exchange
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan model operations 44
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Concept
develop-
ment
Business
case (min 2
scenarios)
Implemen-
tation
planning
Prepara-
tory work
Consensus Approval Production
start
Life
cycle
Concept
kick-off
bull Define your milestones and deadlines up to production
bull Include a support and maintenance project phase
ETM project ETM process
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project phases planning
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation and
feasibility Design Execution Completion
Planning
ETM as a project
ETM as a product
Operations
(replanning)
and control
Implementation
ETM as a process
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM product concept data modelquality
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
BASE
Data model
Structure of entries
Granularity of data
Data categories
Exchangeability
Data integrity
Data quality
Originreliability
ResearchSelection
Consistency
Variants synonyms
Validation
User feedback
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM product concept usability 14
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to bull Data structure specification
bull Subject field coverage
bull Language coverage
bull Coherence rules
bull Authoritative sources
bull Size of the terminology collection
ISO 231852009
Assessing terminological resources
acc
to
L C
orb
ola
nte
20
11
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM product concept usability 24
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull Data validation
bull Completeness
bull Linguistic correctness
bull Redundancy (concept duplication control)
bull Regular data maintenance
bull Regular metadata maintenance
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc to L Corbolante 2011
bull Readability of output data
bull Data category distinction
bull Convenience of implementation
bull Access to data (query functions)
bull Customised data selection
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM product concept usability 34
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Terminological data
Data management
Data output
Data input
Usability attributes
related to
acc
to
L C
orb
ola
nte
20
11
bull User-friendly format
bull Data validation
bull Compatibility with other data structures
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM product concept main principles
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
designation
concept
object
ISO 704 ISO 16642
concept
orientation
term
autonomy
bull Model your data in accordance with the principles of
terminology management
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM product concept choice of data
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
acct
o K
-D
S
ch
mitz
bull Treat your terminology data according to the motto as
much is necessary as little as possible yet do heed
minimum requirements
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM product concept term entry
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Corporate
Language
concept
definition
term (source)
term (target A)
term (target B)
source source source
preferred
term
term
inol
ogy
entr
y
other data
categories
subject
matter
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM product concept quality criteria
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
reputable
sources
technical
reviews
frequency of internal
guidelines
use
bull Define quality criteria for the contents of terminology entries
bull Keep the end users and the company mission in mind
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Content overview
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
ndash Drawing up a project plan
ndash Project plan stakeholders model business case
ndash Project plan dimensions analytical strategic operational
radic
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project plan facts
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
get buy-in implement strategic
dimension operational
dimension
Clarity
Consensus
Motivation
Business
case
project plan and product concept
te
am
an
d s
take
ho
lde
rs
b
usin
ess c
ase
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
ETM project phases milestones
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Initiation
and
feasibility
Design Execution Completion
Operations
(replanning)
and control
Planning Implementation
ETM project concept
ETM product concept
business case for ETM
commitment from management
ETM
process
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Business case for ETM definition
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Business case
Product concept
Cost ROI
Project sponsor
Project plan
bull Scenario for a
commercial assessment
of an investment or
realisation of a project
bull Contains assumptions
about the costs of the
project and earnings to
be achieved based on
its outcomes
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
Business case for ETM securing commitment
copy cbmultilingual The 3 Ps in Enterprise Terminology Management TSS Vienna 2012
Assumptions
about costs
and benefits
of the project
Reasons for
project
realisation
Project plan (min 2 project scenarios)
Product concept
Cost estimate
Costbenefit analysis
Argumentation (benefits)
Benchmarks (savings versus costs)
Success stories (examples and case studies)
Problems without terminology (examples)
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