The 2nd Annual

Presenting deeper insights into the emerging semantic web marketing and social media opportunities

International Business Review presents

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Paul BorrudRegionalVice President, Facebook

Clifford RosenbergRegionalManaging Director, Linkedin

Karen StocksHead of Media Solutions,You Tube

Elizabeth ChurchillChief Research ScientistYahoo, San Francisco

Nicole LeesonManager OnlineCustomer ExperienceQantas

Alex BrownSenior ManagerCustomer ExperienceVirgin UK

Kate PietrelliMarketing DirectorHi5! Networks, USA

Sandy CarterVice PresidentSoftware BusinessPartners & Midmarketand Social MediaEvangelist, IBM, New York

Chris SchaumannHead of Online Sales& MarketingSoutheast Asia &Pacific, Nokia

Andrew MurrellGeneral ManagerChannel MarketingCommonwealth Bank

Michael KordahiDeveloper EvangelistMicrosoft

Rachel CookFounder,Minti.com

Alexandre PassantHead of Social SoftwareUnit in DERI, working onLinked Data and SocialSemantic Web, Ireland

Karen GanschowExecutive Director ofRelationship MarketingTelstra

Ian LyonsSocial Media AdvisorIanlyons.com

Lito GermanMarketing DirectorBMW Asia (invited)

Rachel LovingerAssociate Content Strategy Director,Razorfish, New York

Workshop1: The semantic social media possibility-anticipating what’s in the pipeline.

Worshop2: Progressive social media strategy, investigating new toolsat the cutting edge of social mediamarketing.

Post-conference workshops

The potential of the semantic web and how it will transform marketingSome much needed clarification: what the semantic web is and what it's not The future direction for social networks – and progressive social media marketing Grasping the impact on marketing and communications

Pioneering technologists and digital marketers will investigate:

&

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Web 3.0 & The Futureof Social Media forum21st-23rd JUNE, 2011, SOFITEL WENTWORTH, SYDNEY.

Michele BerkhoutManaging PartnerDigital Brand

Anni Rowland-CampbellDirector, Digital Brand

‘Web 3.0’ is the fast approaching next step in the evolution of the internet. New technologies collectively known as Web 3.0 are already providing a momentous opportunity to businesses and marketers. The emerging tools are having a profound impact on information – and will in turn shape the development of social media, marketing and communications. Extracting more meaningful and actionable insight from information is opening up radical, new marketing and business possibilities. Web 3.0’s emergence, also known as the semantic web, will be fully explored, debated and dissected at this 2-day forum. Gathering the worldwide leaders in digital communication, marketing and social media will provide a unique chance to explore how companies are creating real value in marketing and customer experience in the web 2.0 environment, how companies are using 3.0 technologies today and should be using them tomorrow. It will reveal what development we can expect from our social networks and the opportunities this will present in deploying innovative marketing strategies. As web 3.0 starts to eclipse generation 2.0, it’s essential to grasp what’s ahead and anticipate how the new and established communication and information platforms are fast evolving. Marketers must be prepared to provide customers with the information they value and be able to respond to them in a way that matches their interests and to do so web 3.0 techniques are now critical.them in a way that matches their interests and to do so web 3.0 techniques are now critical.

The 2nd Annual Web 3.0 & The Future of Social Media forum

Marketers, branding and communication professionals, digital experts, CIOs, publishers, program/project managers, media professionals, business strategists, information technologists and advertising executives.

WHO SHOULD ATTEND ?The Web 3.0 and The Future of Social Media 2011 forum is designed to convene digital marketing and social media professionals from

across industries to investigate the impending digital shift. It’s is a very good platform to meet your target market and profile your

company’s products and services. Please take advantage of our different packages including Lunch Sponsor, Coffee Break Sponsor,

Networking drinks Sponsor..etc. For more information please contact us on (02) 9896 0776 or email for more information on

sponsorship@ibrc.com.au

Sponsorship & Exhibition Opportunities

The Semantic Web is the future – grasp it now.

Key themes

• Key perspectives of web 3.0 and the semantic web• The future of semantic social networks• Anticipating social media’s new pathways- and why marketers need to be ready to seize innovative opportunity• Determining how communities are evolving and will be shaped under the new information environment - how the semantic web will provide structure and value to social networks• Case studies: hear from companies applying web 3.0 techniques with huge gains• Exploring new, data-driven value creation models and techniques to monetization • Discovering better analysis and insights through web 3.0 technology• Why semantic technology is turbo charging web 2.0

The 2nd Annual Web 3.0 & The Future of Social Media forum

This year we have provided an opportunity for delegates to probe deeper into specific areas of the semantic web and social media development. Workshop facilitators will be sharing detailed knowledge of semantic social networking and progressive social media marketing. Specific opportunities and new tools will be debated amongst work shop groups.

Workshop2: Progressive social media strategy – what’s ahead? (13.30 -16.30)

Investigating the cutting edge of ‘web 2.0’ social media tools and preparing for the next generation. The work shop will explore progressive social media tools which are shaping marketing’s future and development of marketing and brand positioning strategy in a new linked data environment.

Host: Brian Giesen Regional Director, Sydney, AustraliaOgilvy, Public Relations Worldwide360° Digital Influence

Brian is an award-winning, founding member of Ogilvy’s 360 Degree Digital Influence group and passionate word of mouth marketing practioner. He has developed and lead the 360° Digital Influence team at Ogilvy PR Sydney. Brian’s team of Digital Influence Strategists use the power of personal media, technology, and public relations to create comprehensive digtial and word of mouth strategies for clients - including IBM, Fosters, Tourism Australia, Australian Private Hospitals Association, Engineers Australia, TED Prize, Lance Armstrong Foundation and more.Prior to moving to Sydney, Brian pioneered Ogilvy PR’s internal social media training program which, trained the majority of the agency’s North American staff directly, and helped develop a suite of training programs for clients - ranging from “Digital Influence 101 to full day bootcamps.Brian’s main blog is http://www.asiadigitalmap.com, and you can track all of his social media activities from Foursquare to LinkedIn at http://www.briandgiesen.com.

Post - Conference workshops: 23rd June 2010

Showcasing how Semantic Web and Linked Data technologies achieve these goals.

Workshop1: Rethinking Social Media (09.00 - 12.30)

Host: Dr Alexandre PassantAlexandre Passant is a postdoctoral researcher and leader of the Unit for Social Software in DERI, NUI Galway. Among others, he is researching data models and architectures for distributed social networks (and related applications) using Semantic Web and Linked Data technologies. He is the author of MOAT, a model for semantically-enhanced tagging, and co-author of SIOC, a model for interoperability of Social Data on the Web. Prior joining DERI, his research focused on integration of Enterprise 2.0 data using these same technologies. He is an active W3C member, and contributes to the W3C Social Web Incubator Group

A unique opportunity to hear from Dr Alexandre Passant, a pioneering social network researcher, DERI, Ireland. The work shop will provide investigation into:• Understanding semantic social media• How to provide users with distributed and open social platforms • How to make this data more integrated with other Web data for advanced querying and reasoning purposes.

Day one: 21st June 2011

08.30 Coffee and registration

08.55 Opening remarks from the chair

Opening session: ‘Web 3.0’ and the semantic web –investigating the internet’s experience evolution

09.00 The time of the tribes - the imperative for businesses to adopt the intelligent web

09.35 Speculations on Web 3.0 and beyond

11.15 Social Web : The Next Generation. Open Distributed, Semantic

10.45 Networking and refreshments

• Web 2.0 - the people's web• Web 3.0 and the power of language • Information, Integration, interaction - towards the emergent enterprise

• Latest trends and developments in the social media (SM) industry and its impact on marketing & advertising• Integrating SM listening insights into the marketing mix & leveraging SM engagement platforms effectively• Utilizing SM insights and engagements to develop the next generation SM solutions

• Using social media and online communities to build true brand advocacy• Join the dots between community engagement and sales through the sales funnel• Embracing customer collaboration in all steps in of the customer life cycle

• The @virginmedia experience - from the early days of Twitter to critical mass, wowing the customer along the way• Managing multiple channels - letting the technology do the work• What the future holds at Virgin

Panellists: Elizabeth Churchill, Principal Research Scientist, Yahoo!, San FranciscoAlex Brown, Senior Manager, Customer Experience, UKChris Schaumann, Head of on-line Sales and Marketing, Asia and Pacific, Nokia

• Moving from light weight awareness online to embodied encountering and close collaboration• Key findings from recent Yahoo! Research initiatives• Understanding the future of shared content in a social media space

• Social media has presented a new definition of what it means to be connected• Bringing "social" back to the way it used to be... people connecting with people in person • Capitalising on the next generation on-line experience• Immersive, multi-device and multi-user experiences are the key next generation online engagement

• How to provide users with distributed and open social platforms where they can control their data;• How to make this data more useful and machine-understandable;• How to make this data more integrated with other Web data for advanced querying and reasoning purposes; and will showcase how Semantic Web and Linked Data technologies achieve these goals.

Michele Berkhout, Managing Partner, Digital BrandAnni Rowland-Campbell – Director, Digital Brand

Dr Alexandre Passant, postdoctoral researcher and leaderof the Unit for Social Software in DERI, NUI Galway, Ireland

Chris Schaumann, Head of on-line Sales and Marketing,Asia and Pacific, Nokia

Andrew Murrell, General Manager, Channel Marketing,Commonwealth Bank

Alex Brown, Senior Manager, Customer Experience, UK

Nicole Leeson, EManager, Online CustomerExperience, Qantas

Karen Ganschow, Executive Director of RelationshipMarketing, Telstra

Elizabeth Churchill, Principal Research Scientist,Yahoo!, San Francisco

Michael Kordahi, Developer Evangelist, Microsoft

Cutting edge 2.0 – establishing what’s been achieved – where 3.0 begins

11.50 Future social media at Nokia

12.25 Progressive strategies: Case study Commonwealth Bank

14.40 The future of online experience at Qantas

15.30 Web 3.0 meets Brand 3.0

16.05 Interactive panel: Exploring emerging opportunity in the new linked data environment investigating pioneering future opportunities and semantic technologies:

Future Social Media at Nokia

13.10 Lunch and Networking

15.10 Refreshment break

16.50 Chair’s summation

17.00 Drinks reception

Customer experience in a linkeddata environment

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14.10 Social media customer service - Where it's come from and where it's headed

The 2nd Annual Web 3.0 & The Future of Social Media forum

10.10 Next Generation Online Experiences

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The 2nd Annual Web 3.0 & The Future of Social Media forum

Day Two 22nd June 2010

08.30 Coffee and registration

12.45 Lunch and networking

15.10 Networking break

16.55 Chair’s conference summation

17.15 Conference close

10.40 Networking break

08.55 Summit chair’s opening remarks

09.00 Social Business: Setting your Social Media Agenda

There IS correlation between the adoption of social capabilities and business success. The IBM 2010 CHRO Study found that standout organizations are 57% more likely to allow their people to use social tools. A recent McKinsey & Company study showed 69% of organizations surveyed reported measurable business results from using social media. Do you know how to plan, build, secure, and actively manage this transition to a Social Business? Learn how to set your Social Media Agenda.

• What is driving the networked professional of tomorrow • Harnessing your connections, collaborating and discovering new opportunities• Sustaining authentic relationships and engaging in meaningful conversations

• Social issues...not just social networking for social networking sake • How do traditional & digital media agencies connect into early and growing stage niche social networks • How to identify the ones to work with” and “the social hybrid market research panel – the world “is” the panel”

09.35 Social Networks beyond 2011-anticipating pioneering opportunity

Paul Borrud, Regional Vice-president, Facebook

10.10 Powering professional conversations with the connected generation

11.15 You Tube - the future direction for the video revolution in a new web environment – how marketers can further harness increasing web audiences

11.45 The future of communities – a new era of the internet- not just social networking for social networking sake

Clifford Rosenberg, Managing Director,LinkedIn (Australia and NZ)

Karen Stocks, Head of Media Solutions, YouTube and Display for Google Australia and New Zealand

Rachel Cook, Founder, Minti.com

Sandy Carter, Vice President, Software Group Channels and Social Media Evangelist, IBM Corporation, New York

• Future social media: An Ocean of Possibilities• Managing the message before someone else does• Case Study: bmw.tv and BMW Asia Insider on Facebook• Using Social Media as a Magnifier• Case Study: BMW JOY in 3D Project

• Benefits of implementing Open Graph tags across all events and venues• Deep Facebook integration - promoting sharing and insights• How we understood, then supported social customer behaviour• Driving customer behaviour using intrinsic vs extrinsic incentives• Setting up for the long term

How Sydney Festival strategically implemented Web 3.0 and social insights to drive the highest level of ticket sales in its 30 year history.

• Content needs to be free - not necessarily free of charge, but free to be consumed where and when people want it • Make your content easier to find and share by adding semantic markup • Engage with your audience by finding them where they are • Turn ambassadors into influencers and even contributors

Lito S. German, Marketing Director, BMW (invited)

Ian Lyons, Web and Social Media Advisor, Ianlyons.com

Rachel Lovinger, Associate Content Strategy Director, Razorfish, New York

14.50 Case Study - BMW: Fishing where the fish are

How to approach the emerging linked data environment and how to compete in this fast changing environment, which new tools looks set to differentiate successful initiatives?

Alex Crompton, Senior Manager, Web Marketing, AussieKate Pietrelli, Marketing Director, Hi5! Networks, USAIan Lyons, Social Media Advisor, Ianlyons.com

13.20 Panel debate: Exploring the future 21st century winning social media marketing strategies:

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14.20 Practical applications of semantic web technologies to drive sales in the arts

16.00 Murray Howe, Executive Manager, Digital Innovation, Group Marketing, Suncorp

16.30 Empowering your audience ambassadors with semantic publishing

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