The 15 Biggest Ecommerce Website Conversion Killers
Transcript of The 15 Biggest Ecommerce Website Conversion Killers
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Welcome eComm Day attendees!
15 Ecommerce Conversion Mistakes(and how to fix ‘em)
Rich Page CEO/Founder
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Who is Rich Page?
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Bad ecommerce news…
Average cart abandonment is 67% = 7/10 visitors!
You have more competitors than ever before
Comparison shopping now happens ALL THE TIME
Visitors have become VERY picky and demanding
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Your ecommerce mistakes
Discontent/unhappy visitors
Comparison shopping
Lower conversion rates
Many lost potential sales
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The great news for you?
You’ll learn fixes for common conversion mistakes
Your competitors probably aren’t doing CRO
These fixes act as a great CRO foundation
You’ll make many more sales (from existing traffic)
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Mistake 1: Not clearly showing UVP on all entry pages
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Mistake 2: Presuming visitors will convert first time
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Mistake 3: Lack of good filters on browse pages
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Mistake 4: Not promoting shipping & returns incentives
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Mistake 5: Showing a prominent discount code box
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Mistake 6: Not knowing your visitors real issues
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Mistake 7: Being too trendy without best practices
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Mistake 8: A poor mobile/tablet optimized website
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Mistake 9: Few signs of credibility and trust
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Mistake 10: Not having a guest checkout option
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Mistake 11: Neglecting the power of social proof
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Mistake 12: Not showing key product details clearly
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Mistake 13: Having poor/few images for your products
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Mistake 14: Untrustworthy exit-inducing checkout flow
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Mistake 15: Guessing at what needs improving first
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Thanks! Questions?
Don’t forget:
Grab my free conversion optimization toolbox
http://bit.ly/CROtoolbox