The 10 conversion mistakes companies are making today - iGaming London Affiliate Conference 2014
67
@conversionfac Dave Gowans Conversion Factory The 10 Conversion Mistakes Companies Are Making Today
-
Upload
dave-gowans -
Category
Business
-
view
162 -
download
1
description
In an ultra-competitive industry the conversion rate of landing pages is fundamental to success. Many sites are still making mistakes which are destroying their conversion rate. That means they're throwing away customers and wasting ad-spend. Dave Gowans looks at 10 of the biggest mistakes gaming companies are making on their sites and will present simple, practical solutions that you can use to boost your conversion rate.
Transcript of The 10 conversion mistakes companies are making today - iGaming London Affiliate Conference 2014
@conversionfac
Dave GowansConversion Factory
The 10 Conversion Mistakes Companies Are Making Today
@conversionfac
• Clients from startups to $5B web giants
• Focus on data-driven conversion optimisation
• Typically double digit increases within 3 months
Conversion Factory
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Make sure the page headline matches your ad
1 /
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Make the purpose of the page clear
2 /
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Present a clear and simple goal3 /
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Offer benefits, not features4 /
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Show – don’t tell5 /
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Make the CTA match the user’s goal and tell them what comes next
6 /
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Present a single Call to Action
7 /
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Make bonus structures and steps clear
8 /
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Make sure the user knows they're getting the offer
9 /
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
Make registration as simple as possible
10 /
@conversionfac
@conversionfac
@conversionfac
10 simple rules for gaming sites1. Make sure the page headline matches your ad
2. Make the purpose of the page clear
3. Present a clear and simple goal
4. Offer benefits rather than features
5. Show - don't tell
6. CTAs should always match the user's goal
7. Present a single Call to Action
8. Make bonus structures and steps clear
9. Make sure the user knows they're getting the offer
10. Make registration forms appear as simple as possible
