Content Audit for iGaming - BAC2017
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Transcript of Content Audit for iGaming - BAC2017
![Page 1: Content Audit for iGaming - BAC2017](https://reader031.fdocuments.net/reader031/viewer/2022021923/5a66404f7f8b9ac10a8b4717/html5/thumbnails/1.jpg)
(You’re Doing It Wrong!)
BAC 2017
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@irishwonder IrishWonder’s SEO Consulting
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@irishwonder IrishWonder’s SEO Consulting
And, contrary to the popular belief, it’s not just about posting videos of kittens
(or is it?)
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@irishwonder IrishWonder’s SEO Consulting
![Page 5: Content Audit for iGaming - BAC2017](https://reader031.fdocuments.net/reader031/viewer/2022021923/5a66404f7f8b9ac10a8b4717/html5/thumbnails/5.jpg)
@irishwonder IrishWonder’s SEO Consulting
![Page 6: Content Audit for iGaming - BAC2017](https://reader031.fdocuments.net/reader031/viewer/2022021923/5a66404f7f8b9ac10a8b4717/html5/thumbnails/6.jpg)
@irishwonder IrishWonder’s SEO Consulting
![Page 7: Content Audit for iGaming - BAC2017](https://reader031.fdocuments.net/reader031/viewer/2022021923/5a66404f7f8b9ac10a8b4717/html5/thumbnails/7.jpg)
@irishwonder IrishWonder’s SEO Consulting
Content
Offsite
Onsite
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@irishwonder IrishWonder’s SEO Consulting
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@irishwonder IrishWonder’s SEO Consulting
Onsite
Sell to
customers
Attract links
Offsite
Create brand
awareness
Create links
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@irishwonder IrishWonder’s SEO Consulting
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@irishwonder IrishWonder’s SEO Consulting
Top 10 URLs ranking for “online casino games”
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@irishwonder IrishWonder’s SEO Consulting
https://www.skyvegas.com/ 4163
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@irishwonder IrishWonder’s SEO Consulting
https://www.skyvegas.com/ 4163
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@irishwonder IrishWonder’s SEO Consulting
Possible issues with existing content
Content needs (onsite and offsite)
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@irishwonder IrishWonder’s SEO Consulting
•Duplicate Content
•Unindexable Content
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@irishwonder IrishWonder’s SEO Consulting
All affiliates using same game reviews provided by casinos
All casinos using same game descriptions provided by game developers
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@irishwonder IrishWonder’s SEO Consulting
Same content
accessible via
different URLs
CMS specific
Affiliate IDs
Multiple versions
of URLs
Same content used
by multiple URLs
Same meta tags on
different pages
Too much
“boilerplate”
content
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@irishwonder IrishWonder’s SEO Consulting
Unindexable
Robots.txt
Meta robots
Uncrawlable
links (e.g.
JavaScript)
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@irishwonder IrishWonder’s SEO Consulting
… + 200 more URLs linked to via Javascript = uncrawlable, unindexable
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@irishwonder IrishWonder’s SEO Consulting
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@irishwonder IrishWonder’s SEO Consulting
Content
What people
want to see on
your site?
What would
make people link
to your site?
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@irishwonder IrishWonder’s SEO Consulting
Analyse what gets linked to on other sites
Analyse what gets shared in the social media
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@irishwonder IrishWonder’s SEO Consulting
Typical doesn’t work!
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@irishwonder IrishWonder’s SEO Consulting
What to do?
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@irishwonder IrishWonder’s SEO Consulting
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@irishwonder IrishWonder’s SEO Consulting
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@irishwonder IrishWonder’s SEO Consulting
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@irishwonder IrishWonder’s SEO Consulting
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@irishwonder IrishWonder’s SEO Consulting
Identify your issues
Fix them
Listen to your audience
Address their needs
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@irishwonder IrishWonder’s SEO Consulting
• Twitter: @irishwonder
• Slideshare (for this and other decks): http://www.slideshare.net/irishwonder/
• LinkedIn: linkedin.com/in/irishwonder
• Blogs:http://www.irishwonder.com/blog/ -general SEOhttp://www.irishwonder.syndk8.co.uk/ -darker areas