Bruce Clayton - Biggest Mistakes made in international Affiliate Marketing
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5 Mistakes in International Affiliate Marketing Bruce Clayton Director Existem Affiliate Management
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21-Oct-2014 -
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Europe 2010
Transcript of Bruce Clayton - Biggest Mistakes made in international Affiliate Marketing
5 Mistakes in International Affiliate Marketing
Bruce ClaytonDirector
Existem Affiliate Management
Background
Co-founder of Existem Affiliate Management
Award winning UK based management agency
7 years affiliate marketing experience with network / agency
Account managed many retail accounts in UK / USA and EU
Preface
Drawn from my experiences in EU and USA
No specific merchants cited to protect the innocent
Designed to be a checklist of consideration
Builds on Robert's examination of territories
5 Considerations
Culture
Currency
Cost
Coverage
Communication
Culture
Each territory has a distinct buying culture
Each territory may have a distinct language
Look and feel of indigenous websites may have their own “norm”
Brand “dominance” may be different in each territory
Each country has unique affiliate community / forum
Currency
Exchange rates
Payment methods
Returns policy / consumer law
Correct format of currency
Cost
Network fees
Initially can be costly vs. return
New territories take time to establish
Coverage
Each territory has a unique network hierachy
Multiple network partners for guaranteed cover maximisation
Single networks not always the answer
Communication
Language, Language, Language!
Translation required for non-visual products
Affiliate communications
Forum communications
5 Great Mistakes
One size fits all websites
Accurate tracking of sales to countries
Great expectations
Lack of communication
Not addressing the audiences
Maximising Results
Investigate each target market
Look at what sales your home site has made
Gradual territory roll out
Consider network managed package or agency assistance
Ensure website addresses all territories in own currency
Ensure terms and conditions address all target markets
Maximising Results 2
Tailor communications to reflect market differences
Ensure any site banners / promotions are tailored
Research local affiliate forums / communication channels
Consider resource constraints and requirements
Consider outsourcing options
Conclusion
Successful international affiliate marketing is an extension of effective management
Requires resource and time
Recognise where you need to adapt
Accept that things take time
Contact Details
Bruce ClaytonDirector
Existem Affiliate Managementwww.existem-am.com
01752 426264/ 07841 [email protected]
