Thế giới phẳng - f.libvui.comf.libvui.com/dlsm12/TheGioiPhang_a13e3654ea.pdfbày những vấn...

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Transcript of Thế giới phẳng - f.libvui.comf.libvui.com/dlsm12/TheGioiPhang_a13e3654ea.pdfbày những vấn...

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    CphithngipchonhngngiM,M,ngccconmlnlnilmktonvin?Tihi.

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    CigsliM?Tihi.

  • KtonvinmunlitrongnghtiMslngitptrungvonghraccchinlcsngtophchp,nhtrnhthuhayntrnhthu,qunlccquanhkhchhng,Raoni.Anhhaychtasbocckhchhngcamnh,Tikhincngvictpnhpclmrthiuqu.Bygihynivlmthnochngtiqunltisncaanhvanhslmgcholtrcaanh.Anhcmunmtstinnotrongccququnthc[trust]camnh?N cngha l c cc tho lun cht lng-thi gianvi cckhchhnghn l chyvngquanhgingnhngcongviubctttthngHainthngT,vthngnxingiahnnthngTm,bivhkhngcchtlngthigianvicckhchhng.

    nhgitmttiuluntrongtpchAccountingToday(7thngBy,2004),quthc,iu ny c v l tng lai. L. Gary Boomer, mt CPAv CEO ca Boomer Consulting Manhattan,Kansas,vit, Ma [thu]va ri to rahn100.000 tkhai thu [coutsource]vbygicmrngngoicctkhaithucnhnsangccququnthc,cchibunvcccngtyLdochyukhinngnhkinhdoanhckhnngtngquymnhanhnhncbanmqualdoutmcccngty[tcsncngoi]nytinhnhvohthng,quytrnhvoto.Ckhongbymingnngittnghipihcngnhktonnminm,ngnithm,nhiutrongsilmchocchngaphngnkhiuvi100$mtthng.Visgipcatruynthngtccao,otonghimngt,vccmubiuchunho,nhngngintrnycthccibinthnhccktonvinphngTycbnkhnhanhviphnnhchiph.MtshngktonnthmchbtutipthchnhhchocchngMquahinghtxavbquavicili.Boomerktlun,Nghktonhinnayangbini.Nhngngibuvuvoqu kh v chng li s thay i s b buc dn su hn vo s hng ho ho(commoditization).Nhngngicthtoragitrthngquaslnho,ccmiquanhvscsngtoslmbiningnhkinhdoanh,cngnhtngcngccmiquanhvicckhchhnghinccah.

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    Nhngnutichlmtktonvintrungbnhthsao?Tiihcmtihcnhnc.TicktqutrungbnhB+.CuicngticbngCPA.Tilmvicmthngktonln,lmnhiuvicthngthng.Tihimkhigpkhchhng.Hgitingsau.Nhng

  • lmtsinhkttvvcbnhngvalngviti.Cigsxyravititronghthngny?

    lmtcuhihay,Raoni.Chngtaphichnthtvn.Chngtaanggiamtsthayicngnghtoln,vkhibnsngtrongmtxhinhcasthayi[nhM],khtinon.Dtinonchoaisngn.TrongminmchngtislmnhiuthangclmMngynay.Chngticthdontnglaicamnh.Nhngchngtisauccbn.Ccbnxcnhtnglai.MlunluntrnnhcalnsngsngtomiChonn lkhnhnvomtk tonvinvniy lcis l.Chngtakhngctmthnghoiu.ChngtaphixlnvnivnmtcchchnthtBtchotngnomchngtacthshovphnlichuigitr,vdichuyncngviciy,scdichuyni.Aisni,,nhnganhkhngthphcvtimtmingthtnng.ng,nhngticthlmvicttrcbncaanhngibtcutrnthgii,nuqunnkhngcmtngiphtrch.Chngticthni,Vng,ngFriedman,chngticthdnhchongmtbngncas.Nicchkhc,cnhngphncavicincmhiumchngtacthphnlivoutsource.Nubnquaylivcccschgiokhoakinhthccbn,chngsbo:Cchnghoctraoi,cnccdchvctiuthvsnxutcngch.Vbnkhngthxutkhuviccttc.Songchngtaangngnvicxutkhucttc,phnvichn.Bnmunctkiutcg?Bnmunthctno?Ttcccthcthvscmtcallcenterrtxalm.

    Khichngtiktthccucnichuyn,tihiRaotiptheoanhslmg.Anhtatrnysinhlc.AnhbotianhnichuynvimtcngtyIsraelcnhngbctinlnvcngnghnnchophptruyncchnhqutCAT(ComputerAssistedTomography)tthnvdhnquaInternetchonnbncthmauchngcmtkinthhaitmtbcscchxanavngtrit.

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    Tommn,tinitimtcuchinghgiodcyttiptccatrngHopkinschoccbcsxchn[radiologist](titnglmtradiologist)Tichtthymttnhhnhrthpdnmtinghanhcthquantm.TivacbitrngnhiubnhvinnhvmtsbnhvinvaHoaK,ccradiologistangoutsourcingviccccnhqutCATchoccbcsnvc!!!Huhtvicnyxyravobanm(vc thcui tun)khiccradiologistkhngcnhnvinlovicymtrtrongbnhvin.Trongkhimtsnhm

  • xchnsdngxchntxa[teleradiology]chuynccnhtbnhvinvnhcah(haynVailhayCapeCod,tigis)nhthhcthdingiiccnhvchochnon24/7,hinnhinccbnhvinnhchuynccbcnhqutchoccradiologistncngoi.Lithlbanngychaynkhibanmychonnymtrngoigitrnndlm hn bng chuyn cc nh qua tri t. V cc nh CAT (v MRI-Magnetic ResonanceImaging)dngsrivcsndngtrnmngvimtgiaothcchun,khngcvngxemccnhbtcutrnthgiiTichorngccradiologistukiaphicotoHoaKvcccbng,chngchvkhnngphhpCcnhmthchinviccngoiginycccradiologistMthuhgilccCnmNighthawks.Chcttlnh,BillNhtritilmtnhbovkhngphilmtktonvinhaymtradiologist.Khngcoutsourcingnoiviti-chodmtsbncnocaticthmunmcbocaticthchuyniBcTriuTin.tnhtlcitingh.SautinghevhotngcaReutersn.TikhngcthigianthmvnphngReutersBangalore,nhngtickhnngnmcTomGlocer,CEOcaReuters,nghenglmg.Glocerlngiitinphongvoutsourcingccyutcachuicungtinthc.

    Vi2.300nhboquanhthgii,197vnphng,phcvmtthtrngbaogmccnhngnhngut,ccnhbunbncccngcphisinh,ccnhmigiichngkhon,ccbo,iphtthanh,truynhnh,vccilInternet,Reutersluncmtkhn-thnh-cgirtphctpthomn.Sausphsndot-com,tuyvy,khinhiukhchhngcantrnnrtcthcvchiph,Reutersbtuthimnh,vccldocvchiphvhiuqu:Chngtathcscntngicachngtavoucungngchochuicungtintctoncucachngta?VchngtacththcschianhcngviccamtnhbovgimtphnLondonvNewYorkvchuynmtphnsangn?

    GlocerbtungnchcnngkimcmcbnnhtmReuterscungcp,ltinstdovthunhpcngtyvnhngtintrinkinhdoanhlinquan, tnggiycamingy.Exxontitlthunhpcanvchngtacnaiucngnhanhcngttlnccmnhnhkhpthgii:Exxonkimcbamichncentqunytrivibamisucentqutrc.Nnglcctliltcvschnhxc,Glocergiithch.Chngtakhngcnnhiuphntch.Tachcnatincbncngnhanhcngtt.Tinkhnphiratnhbnggiysaucngbcacngty,vbng[chothylchsgnyvthunhpqu]vigiymunhn.

  • Ccloitincbitvthunhpivikinhdoanhtinlvanillaivikinhdoanhkem-mthnghocbnthcscthclmbtcutrongthgiiphng.Viclmtrithccgitrgiatngthcxyratrongnmphttiptheo.lkhianhcnmtnhbotht,ngibitlmsaocmtbnhluntcngty,mtbnhlunthainhphntchhngutronglnhvc,vthmchvilitccithcnhtranhtbocothunhpvovincnh.iucnmttpknngbochcaohnaicccquanhtrnthtrng,ngibitailccnhphntchngnhgiinhtvangngiintra,Glocerni.

    Sphsndot-comvslmphngthgiibucGlocerphinghliReuterscungcptinthno-liuncthchianhccchcnngcamtnhbovchuynccchcnngcgitrgiatngthpsangn.MctiuchnhcanglgimschngchotngtinlngcaReuters,trongkhibotncngnhiuviclmbogiicngtt.Chonnvicutinchngtilm,Glocerni,lithusuphngvinBangalorenhmtthnghim.Chngtibo,HybohlmchcctmtttincbitvccbngvbtcthgkhccthsaihlmBangalore.NhngnginmicthunyckinthcktonvcReutershunluyn,songhctrlng,ngynghvtrcpyttheochunaphng.nlmtaimphongphkhngthtinnituynngi,khngchcknngkthutmcknngtichnh,Glocerni.Khimtcngtycngbthunhpcamnh,mttrongnhngvicutinn lm l trao cho cc hng in tn Reuters, Dow Jones, v Bloomberg - phn pht.Chngtislydliuth,ngni,vrilmtcucchyuaxemchngticthquayvngnnhanhrasao.Bangalorelmttrongnhngnicnimngnhttrnthgii,vmcdcmtchttr-mtgiyhaythnkothngtinsang,horalbncthngiBangalorevccphinbnintcamtthngcobochvbinnthnhmtcuchuynddnghtnhbncthlmLondonhayNewYork.

    Skhcbit,tuyvy,llngvtinthunhBangalorethnmtphnnmsoviccthphngTy.

    Trong khi kinh t hc v s lmphng th gii yReuters xung con ng ny,Glocercvuivlmvngnocngphilm.Chngtinghchngticthtrtgnhnngbocobhnghohovkhinvicclmmtcchchiuqunikhctrnthgii,ngni,vritochichoccnhboReuterstheoquyctptrungvoviclmbovphntchcgitrgiatngcaovthomncnhnhnnhiu.Hyginh

  • anh lmt nh bo Reuters New York. Anh t s thomn cuc sng camnh bngchuyncccngbbochthnhcchptrnccmnhnhhaylmvicphntch?Glocerhi.Ttnhin,lvicsau.OutsourcingccthngbotintcchoncngchophpReutersmrngbngangcaviclmphngscantinhiucngtycvnnhhn,cccngtykhngchiuquvchiphiviReuterstheoditrcyviccnhboctrlngcaohnNewYork.Nhngviccphngvinnclngthp,cththunhiungivichiphcamtphngvinNewYork,bygicthlmvictBangalore.Mah2004,ReuterstnghotngnidungBangalorecanlnbatrmnhnvin,nhmcuicngntngsmtngnri.MtvitrongslccphngvinReuterskcuccsanghunluynccin,mtslccphngvinlmcctinthunhpc bit, nhng hu ht l cc nh bo lmphn tch d liu chuyn bit hnmt cht nghins[numbercrunching:tnhtonsliu]-chochobnchngkhon.

    Rtnhiukhchhngcachngtianglmcngvic,Glocerni.Nghincuutbctocslngchiphkhngl,vthrtnhiuhngdnglmcaBangalorelmvickimcmphntchcngty.ChongnycchnglnWallStreettinhnhnghincuutbngtiuhngtriudollarchoccnhphntchngisaovsautnhmtphnchiphlngcahchoccphngmigiichngkhoncah,chngchiasktquphntchvicckhchhngttnhtcah,vtnhmtphnchiphchokinhdoanhngnhngutcah,thngdngccphntchthngcamtcngtynhvickinhdoanhngnhngcan.TheosauccviutracaEliotSpitzerTngChnglBangNewYorkvcctpqunWallStreet,tiptheonhiuvbbi,hotngngnhngutvmigiichngkhonphitchbchrrngsaochoccnhphntchsngngthiphngcccngtynhmnhnchotngngnhngutcah.Nhngnhmtktqu,cchngutlnWallStreetphictgimmnhchiphnghincuthtrngcah,ttcbygidoringccphngmigiichngkhonchitr.ViunytomtkhuynkhchlnivihoutsourcemtscngvicgiitchchoccninhBangalore.Bncnhvicckhnng trmtnhphn tchBangalorekhong15.000$ tngnb, trivi80.000 $NewYork hay London,Reuters thy rng cc nhn vinn ca n cngthnghaychcvtichnhvtntudocngccaona.MiyReuterscngmmttrungtmphttrinphnmmBangkokvhoralmtchtttuynccnhphttrin phn mm nhng ngi m tt c cc cng ty phng Ty ganh ua v ti nng Bangalorekhngti.

    Bnthntibxuhngnygingx.Saukhibtusnghipcamnhnhmtphng

  • vinintnvihngUPI-UnitedPressInternational,ticngcmlnlaoviccphngvinintnvviccplc,cchuynmnvtichnh,mdihlmvicctlc.SongUPIcthvnphttngynaynhmthngintn,mnkhngl,nuginhnckhnngoutsourcevickinhdoanhcpthphncankhitibtuvitcchmtphngvinLondonhaimilmnmtrc.

    Kh x vi nhn vin, Glocer ni, ngi ct gnmt phn t ton b nhn vinReuters,m khng c nhng tn thng su sc gia cc phng vin. ng ni, nhn vinReutershiurngvicnyphi lmsaochocngtycthsngstvrithnhvngli.ngthi,Glocerni,ylnhngngisnhiulmphngs.Hthycckhchhngcachngtilmchnhxccngvic.HnmccttruynQuantrnglphichnthtviconngivcichngtalmvvsaovkhngtvthngip.Titinvngchcvobihccaccnhkinhtcinvdichuyncngvicnnincthclmttnht.Tuynhin,takhngcbquarngtrongmtstrnghp,cnhnnhngngilaongskhngdtmviclmmi.ivih,vicgilivmtmngliansinhxhithchnglcnthit.

    TrongmtnlcgiiquyttrctipvinhnvinReuters,DavidSchlesingernguReutersM,gichottcccnhnvinbintpmtthbo,chaontrchsau:

    OFF-SHORINGVINGHAVTilnlnNewLondon,Connecticut,trongthkmichnlmttrungtmsncvoiln.Trongccnm1960v70cvoihttluvccnhsdnglaongchnhvngugnviqunikhnglmtiungcnhintrongknguynVitNam.BmbnhccatilmvictiElectricBoat,TchcHiqunvTunDuynhi.Ctchobnhlilmthayivngnymtlnna,vbyginnitingnhtvcccasinocbclncaMoheganSunvFoxwoodsvvccnhnghincudccaPfizer.Ccviclmmti;ccviclmctora.Ccknngkhngcncsdng;cnnccknngmi.Vngthayi,ngidnthayi.NewLondon,ttnhin,khnglcnht.Baonhiuthtrnxayxt thy cc ci xay camnhng ca;baonhiu thnh th lmgiy thyngnhgiydiinikhc;baonhiuthtrnmtthirtmnhvdtmaybygimuattcvilanhtTrungQuc?Sthayilkhcnghit.Sthayilkhcnghitnhtvinhngngibbtnggingxung.Sthayicngkhcnghitnhtivinhngngickhkhnthayi.Songsthayiltnhin;sthayikhngphilmi;sthayilquan trng.Cuc tranhcihin thivoff-shoring lgaygtmtcchnguyhim.Songtranhcivcngvicdisangn,TrungQucvMexicothcskhngkhccuctranh

  • lunmtthivviclmtungmbNewLondonhayviclmgiybMassachusettshayviclmdtmaybBcCarolina.Cngvicclmnincthclmcktquvhiuqunht.iucuicnggipccNewLondon,NewBedford,vccNewYorkcathgiinythmchnhiuhnccBangalorehayThmKhuyn.Ngipbivngiiphngconngivvnlmcngvickhc,tinhxohn,vngipbivntochisnxutsnphmcuicngrhn,lmlichocckhchhngngangnhngipcngty.Chcchnkhivicccnhnnghvcngviccahrii,clmxahngngndmbiaikimthnhngngndollarmtnm.Nhngyllcnghvchicngnhvniau,ngnhllcnghvccnghavcaoff-shoringcngnhvccchiMingi,htnhmicngty,phichmlovnmnhkinhtringcamnh,htnhchangchngtatrongcccixay,cchiuvnhmygiychmlo.

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    Anhcbitmtcallcenternnghegingthno?

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  • chuyngiamytnhtrnginmtcuhingin:TrntngnyklcvcucgidinhtgipngiMnoblctrongmcungphnmmcamnhlbaonhiu?

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    Tichngccchnokimtra liuiunycngkhng,nhngbncngheccmucacccucnichuynquenthuckquckhibnlangthangtrnsn24/7vchnghequavaicaccnhnvinkhcnhaucacallcenterkhihlmvic.ylmtmunhcacichngtinghetikhichngtiquayphimchoDiscoveryTimes.Nphicc,nubncthtngtngiuny,theogingcaaivigingncbtchcgingMhayAnh.Cngtngtngrngbtkccgingniubnkiacthl,bunru,cuknh,hayxutnhnthno,nhngngintrnykhngngngvlcnocnglchs.

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    NhnvinnBangalorenivimtngiM:TitnlIvyTimberwoodsvtigingi

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  • nht

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    Hintickhong245.000ngintrlicccucgiinthointminitrn

  • thgiihayquaysrakhnkhonchomingitamuathtndnghayinthoidinghayhiphiuquhn.Nhngviclmcallcenternylccviclmlngthp,uytnthpM,nhngkhichuynquanchngtrthnhnhngviclmclngcao,uytncao.Tinhthnngi24/7vcccallcenterkhcmchngtinthmcvkhcao,vnhngngitrnyhontonhohcchiasmtscucnichuyninthoikquimhcvinhngngiMquays1-800-HELP,nghnhhktthcnichuynviaiquanhkhi[nh],chkhngphiquanhthgii.

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    Huhtkhchhngugind,Sunderni.Vicutinhnil,Ticatiu?Timunticamnhbygi!Chngtichnghnphini,Xinli,cthchotibithvtn?Nhngticatiu!Mtsngihitilngincno?Chngticbophinitht,[nn]chngtibohn.MtsnginghlIndiana.TibolnccnhPakistan.

    Tuytuytiascucgilkhthngthngvnhmchn,cnhtranhvccviclmnylmnhlitkhngchvhtrlngkh,mvbncthlmvicbanmvihctrongmtphnbanngy,chonnchnglbnpnmtcucsngctiuchuncaohn.P.V.Kannan,CEOvngsnglpca24/7,giithchchotittchotngthno:Ngy nay chng ti c hn bn ngn cng tc vin tri ra Bangalore, Hyderabad, vChennai.Cccngtcvincachngtikhiuvi lngavnhkhong200$mtthng,riln300$n400$mtthngsausuthng.Chngticngcp(v)tuxe,batra,vbatimkhngphitrthmngno.Chngticungcpbohimnhnth,bohimytchotonbgianhvccphclikhc.

  • Vth,tonbchiphchominhnvincallcenterthcslkhong500$mtthngkhihkhiuvgn600$n700$mtthngsausuthng.Mingicngchngccphnthngtheothnhtchchophphkimc,trongcctrnghpnhtnh,tngngvi100phntrmlngcbncah.Khong10n20phntrmcccngtcvincachngtitheouibngcpvkinhdoanhhaykhoahcmytnhtrongccgibanngy,Kannanni,thmvohnmtphnbathamgialoihunluynthmnovmytnhhaykinhdoanh,chodkhngnhmtbngcp.Khthngxuynnivingidntheouigiodcsutccnmtuihaimi-tcithinlmtchlnvcchamvcccngtykhuynkhchmtcchtchcc.ChngtititrmtchngtrnhMBAchonhngngilmkinnhvicclpcngyvocuitun.Mingilmtmgimtngy,nmngymttun,vihaitgiilao[mit]milmphtvmtgintrahaynti.

    Khngngcnhin,trungtmdchvkhchhng24/7nhnckhongbytrmnxinvicmtngy,nhngch6phntrmngixinviccthu.ylmtmutbuituynnhnvincallcentermttrngchuynnghipnBangalore:

    Tuynmvin1:Choccem.

    Clpngthanh:Choc.

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    Ccnthanhnin-nhiutrongsh-sausphngvinxinvicvictuynmvinphngvnmtbng.ylthdmtscucphngvnnghegingthno:

    Tuynmvin1:Emkimloiviclmno?

    Ngixinvic1:Nphidavonhgi,ri,uemcthphttrin,emcththngtintrongsnghipcaem.Tuynmvin1:Emphittinhnvmnhkhini.Emrtbnchn.Chmunemlomtchtvvicvrilinhvichngti.

    Tuynmvin2vimtngvinkhc:Nichochmtchtvbnthnem.

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  • ng vi im trung bnh GPA[Grade PointAverage] v im trc nghim SAT[ScholasticAptitudeTest]).

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    Bctiptheochoccngvincthumtcallcenterlchngtrnhhunluyn,mhctrtinthamd.Nkthpvichclmthnogiiquytccqutrnhcthchocngtymcccucgicanhsphinhnhaygi,vthamdcigillptrunghogingni.ylccbuihcsutngyvimtthygiongvnchunbchonhngnginmicthuchegiugingcstncahkhinitingAnhvthaychngbnggingM,Canada,hayAnh-tuthucvophnnocathgiihsnichuynvi.Thtkhklxem.LpmtidanghunluynnigingtrunglpmingiancM.Cchcsinhcyucuciclimtonngmnnhtcthitkdyhlmthnolmmmmtcahvrungmrcah.

    Cgiocah,mtthiuphduyndngcchatmthngmcsarintruynthng,chuynsunsgiagingAnh,M,vCanadakhiccminhhomtoncnghranhnmnhngm.Cnivilp,HynhngyucniviccemrngngiMbtmtuh?Ccembit,nngheginghunhmduhkhngginvscnhmcangiAnh. Cho nn c s khng ni - y c ni gin v sc Betty bought a bit of betterbutterhayInsertaquarterinthemetter.Mcsni-ygingcrtbngInsertaquarterinthemeterhayBettyboughtabitofbetterbutter.Vthcschcchoccemmtln,vsauchngtacngc.ckhng?Thirtylittleturtlesinabottleofbottledwater.Abottleofbottledwaterheldthirtylittleturtles.Itdidntmatterthateachturtlehadtorattleametalladleinordertogetalittlebitofnoodles.

    cri,aiscutin?cgiohi.RimithnhvincalplnltthnicukhcnytheogingM.Mtvitrongshttronglnthutin,vnhngngikhc,,hynithtrngbnskhngnghrnghKansasCitynuhtrlicucgicabnginshnhlthtlccahngDelta.

    Saukhinghehvpbingmnymtnagi,tihicgionuccmuntichohmtphinbnchthcvtixutthntMinnesota,ngaygiaminTrung-Ty,vvnnigingnhaitphimFargo.Ttnhin,cni.Thlticonsau:Abottleofbottledwaterheldthirty littleturtles. Itdidntmatterthateachturtlehadtorattleametal ladle inordertogetalittlebitofnoodles,atotalturtledelicacyTheproblemwasthatthereweremanyturtlebattlesforlessthanoodlesofnoodles.Everytimetheythoughtaboutgrappling

  • with thehaggler turtles their little turtlemindsboggledand theyonlycaughta littlebitofnoodles.

    Lphcplinngnhit.yllnutinttrcngitichoanhvcgingMinesota.Trnbmt, ccigkhnghpdnv tngkhinngikhc lmphnggingcahcnhtranhtrnmtthgiiphng.Nhngtrckhibnmitthn,bnphinmtrinhngatrnykhaokhtnthnothotkhimcthpcatnglptrungluvtinln.Nusaigingmtchtlcigihphitrnhymtbccachicthang,thnhvythi-hni.

    ylmtmitrngstresscao,NilekaniCEOcaInfosysni,ngicngiuhnhmtcallcenterln.Haimibn[gi/ngy]trnby[ngy/tun].Bnlmvicbanngy,ribanm,risnghmsau.Nhngmitrnglmvic,ngnhnmnh,khngphilscngthnggyxalnh.Nlscngthngcasthnhcng.Hiuviccthchthcvthnhcng,visngplccao.Nkhngphilthchthccanilolngvliuhcmtthchthchaykhng.

    chcchnlcmgicticctnichuynvinhiunhnvincallcentertrnsn.Gingnhbtcsbngnhinino,outsourcingthchthcccchunmcvcchsngtruynthng.Nhngnhngngincgiodcbngnlibaonhiunmbicsnghoivbmyquanliuxhichnghanmcnhiutrongshcvsnsnghnchunggilm.Vchngcnni,dhnvthomnhnnhiuivihlmvicchmchBangalorehnlthivlmmtkhiumiM.Trongthgiiphnghcthlin,kimnglngtt,vkhngphixagianh,bnb,thcn,vvnho.Saukhicnnhcklng,ccviclmminythcschophphlnhn.AnneyUnnikrishnan,mtgimcnhns24/7,ni,TihonthnhMBAvtinhvitbithiGMAT(GraduateManagementAdmissionTest)vvoihcPurdue.Songtikhngthivtikhngsc.Tikhngctinchovic.Bygiticth,[song]tithyclngnhcngnghipMnBangalorevthcstikhngcnsang.Ticthlmvicchomtcngtyaqucgiangayy.Nhthtivncthncmvsambar[mtmnnntruynthng].Anhbit,tikhngcnhcnxlchtrnvthtbngui.Tivntiptcvithcnncamnhvvnlmvicchomtcngtyaqucgia.VsaotiphiiM?

    Mcsngtngicaombygiccthhng-chomtcnhnhvmtxehiBangalorelttchocMna.Khingquanhcallcenterca24/7,bnthyttcccmy

  • tnhuchyMicrosoftWindows.CcchipdoIntelthitk.inthoithtLucent.MyiuhonhitcaCarrier,vngaycncngchailcaCoke.Ngoira,90phntrmcphntrong24/7ldoccnhutHoaKshu.iunygiithchvsao,tuyHoaKmtmtsviclmdchvchontrongccnmvaqua,tngxutkhutcccngtyccsMhnghovdchv-sangntngt2,5t$nm1990ln5t$nm2003.NhthngaycvioutsourcingmtsviclmdchvtHoaKsangn,nnkinhttnglncantoracuchonhiuhnghovdchvMhn.

    Ciivng,squaytrli.

    Chnnmtrc,khiNhtBnvtMtrongngnht,tivitmtctbovchitrchimytnhvalCarmenSandiegoutrnThgii?vicongichntuicati,Orly.TithgipnbngchonmtmanhmibnggirngCarmensangDetroit,vthtihin,tcsnxutu?Vngaylptcntrli,NhtBn.

    i!

    Thy,tinhlicuchuyntrongkhithmGlobalEdge,mthngthitkphnmmnBangalore.Gimctipthcacngty,RajeshRao,botingvacmtcucgilnhnhtnPhTnggimckthutcamtcngtyM,thnhtrngkhuachingvickinhdoanh.NgaysaukhingRaotgiithiumnhnhgitmthngphnmmn,ngiiuhnhMniving,Namaste,lichophbintingHindi.ngRaoni,VinmtrcchngaiMmunnichuynvichngti.Bygihhohc.VmtvingithmchcnbitchothnotheokiuHindu.Chonnbygitithi:Numtngynoticmtachugi,vbontiin,nsbo,ngi,cphilniphnmmbtngun?Khng,vnchaphi,chuyu.Misnphmmi-tphnmmndng-triquamtchukbtuvinghincucbn,ringhincungdng,rithikp,riphttrin,rithnghim,risnxut,ritrinkhai,rihtr,rinmrngkthutcitin.Mitrongccphanycchuynmnhovnnht,vcnvTrungQuclnNgaukhngckhilngtihnvtinngcthqunltonbchuksnphmchomtcngtyaqucgiaMln.Songccncnyangphttrinunnnglcnghincuvphttrincahqunlngycngnhiuccphany.Khiiu tip tc, chng ta thc s s thyphnu ca cimSatyamCherukuri caSarnoff,mthngnghincuvphttrinM,gilstoncuhovimivsktthccamhnhccamtcngtyaqucgiaMhaychuuncgiiquytmiyutcachukphttrinsnphmtngunlcringcan.NgycngnhiucngtyMvchu

  • uoutsourcingngkccnhimvnghincuvphttrinchon,Nga,vTrungQuc.

    Theocc ITchnhphbangKarnataka,mBangalore,ccnvncaCiscoSystems,Intel,IBM,TexasInstrumentsvGE1.000nxincpbngsngchviCcSngchM.RingTexasInstrumentsccp225bngsngchMchohotngncan.iIntelBangaloreangphttrinccchipvixlchocngnghkhngdydirngtccao,tungranm2006,ccITKarnatakani,trongmttuynbaracuinm2004,vTrungtmCngnghJohnF.WelchcaGEBangalore,ccksangphttrincctngmichongcmybay,cchthnggiaothngvngnhnha.Thcvy,quanhiunmGEthngxuynchuynccksnlmvicchonMquaylintchhptonbnlcnghincutoncucan.BygiGEthmchcnhngngiphinnBangalore.VivekPaulltnggimcWiproTechnologies,mtcngtykhccacccngtycngnghtinhtucan,songngtcsSiliconValleychogncckhchhngMcaWipro.TrckhinWipro,PaulqunlkinhdoanhmyqutCTcaGEMilwaukee.LcngcmtngnghipPhpqunlkinhdoanhmyphtincaGEchoccmyqutPhp.

    Tigpanhtatrnmybaymiy,Paulni,vanhtabotianhtachuynsangncmuvicnghincunnglngcaocaGE.

    TiboVitekrngtithchnghemtngintngcmuvickinhdoanhCTcaGEMilwaukeenhngbygiiuhnhkinhdoanhtvncaWiproSiliconValleynichotivmtcungnghipPhpchuynsangBangalorelmvicchoGE.lmtthgiiphng.

    Mikhitinghmnhtmthyviclmcuicng,khhiunhtcthcoutsourcechoBangalore,tiphthinramtviclmmi.BntiVivekKulkarnitngcmumtcquanchnhphBangalorechutrchnhimvthuhtuttoncucngnghcao.Saukhirichcvnm2003,ngkhingmtcngtygilB2K,vimtbphngilBrickwork[XyGch],nchochoccnhiuhnhtoncubnrntrlcnhnringcahn.Gi sbniuhnhmt cng ty vcmini chuynv trnhbybngPowerPointhaingyna.Trliuhnhtxacabnn,doBrickworkcungcp,slmmivictmkimchobn,sonbitrnhbyPowerPoint,ve-mailtonbchobnvobanmsaochontrnbnbnngybnphitrnhby.

    BncthgiaovicchotrliuhnhtxacamnhkhibnricquanvocuingyThnhphNewYork,vvicssnsngchobnsnghmsau,Kulkarnigiithch.Biv

  • thigianchnhlchvin,hcthlmviccgiaokhibnngvalichobnvobuisng.Kulkarnigitithumttrltxanlmttcvictmkimchocunschny.Anhhaychtacnggipanhtheokpvicianhmunc.Khianhthcdy,anhsthytmttytrongin-boxcaanh.(Tibongtakhngaicthgiihntrlluicati,MayaGorman,ngingicchxamibc!).

    Cmttrliuhnhtxatnkhong1.500n2.000$mtthng,vcncvqunhngngittnghipihcnmtBrickworkcthtuyn,nnglctrtumbncththudollarlydollarlngk.NhtiliuqungcocaBrickworkni,Qutinngcantochocccngtytipcnnmtdiphrngcanhngngictrnhcao.Bncnhnhngngimittnghipihc,khong2,5triuminm,nhiunginitrctrnhcngthamgiathtrngviclm.Cctrngkinhdoanhn,nnithm,torakhongtmmichnngnMBAminm.

    Chngticspngtuytvi,Kulkarnini,tcckhchhngnthailnhvcchnh.MtlccnhtvnchmscsckhoM,thngcntnhtonrtnhiusliuvthocctrnhbyPowerPoint.Thhai,ngni,lccngnhngutvcccngtydchvtichnhM,thngcnchunbccschmngbnglongviccthminhholichcamtIPO(ranimyttrnthtrngchngkhon)haymtxutstnhp.Trongtrnghpstnhp,Brickwork s chunb cconcaboco cpncciukinvxuhngthtrngchung,niphnlnnghincucthlmltctWebvtmttmtdngchun.nhgivnhgithngvrasao lviccabnthnccnhngnhngut.Kulkarnini.Chngtilmcngvicchtlngthp,vhslmccviccnsnhgiphphnvkinhnghim,stvithtrng.icangthamgiacngnhiudn,htchccngnhiutrithc.Kulkarnini,hcngykhtvnggiivncaohn.tnglhclintc.Bnlunthamgiamtkthi.KhngcktthcivivichcKhngcgiihnthcsivicicthclmbiai.KhnggingColumbus,tikhngdngvin.Saukhivnh,tiquytnhtiptcthmhimphngngtmnhiuduhiuhnvthgiilphng.Vthsaun,timauchngiTokyo,ni ticchiphngvnKenichiOhmae,nguyn lnh tvnhuynthoicaMcKinsey&CompanyNhtBn.OhmaeriMcKinseyvlpradoanhnghipringcamnh,Ohmae&Associates.Vhlmg?Khngcnlmtvnna,Ohmaegiithch.BygingitinphongtrongnlcoutsourceccviclmchtlngthpchocccallcentervccnhcungcpdchvnitingNhtTrungQuc.ngnig?tihi.SangTrungQuc?ChngphimtthingiNhtthucahoTrungQuc,liv

  • rtkhchutrongmingngiTrungQuc?

    Thy,phi,Ohmaeni,nhngnggiithchrngngiNhtcnglimtsngnginitingNhtnhngngiduytrmtphnvnhoNht,tsushinkaraoke,bcTrungQuc,cbitquanhthnhphcngngbciLin.iviNhtBniLintrthnhcimBangaloretrthnhiviMvccncnitingAnhkhc:trungtmoutsourcing.NgiTrungQuccthkhngbaogithathchoNhtBnvcinlmiviTrungQuctrongthktrc,nhngngiTrungQuchtsctptrungvoviclnhothgiitrongthktipnmchsnsngxemlitingNhtcahvmnhnmivicNhtBncthoutsource.

    Victuynmlkhd,Ohmaeniunm2004.Khongmtphnbadnsvngny[quanhiLin]hctingNhtnhsinhngthhaitrngtrunghc.ChonnttccccngtyNhtnyuthamgia.cngtycaOhmaechyuvosliuTrungQuc,nicccngnhnTrungQuclycctliuvittaytingNht,cqut,fax,hayce-mailtNhtBnsangiLin,vsaugchngvomtcsdliusbngktNht.cngtycaOhmaephttrinmtphnmmlydliuphinhpvbnthnhccgi.Ccginysauc thcchuynquanhTrungQuchayNhtBnnhmy, tuthucvochuynmncnphic,vsaucghplicsdliucacngtytihiscanTokyo.Chngtickhnngphncngviclmchocnhnngiamhiuvlnhvcgiinht.cngtycaOhmaethmchcnchpngvihnbymingnbnitr,mtstrongshlchuyngiavccthutngyhchaylut,vosliunh.HngmiymrngsangthitkvistrgipcamytnhchomtcngtynhNhtBn.KhibnthnglngvikhchhngNhtBnxymtcnnh,nggiithch,bnsphchosmtbng-huhtcccngtynykhngdngmytnh.Chonnccsv taycchuynbngin tsangTrungQuc,nichngcbinithnhccbnthitks,sauce-maillichohngxydngNht,binchngthnhccbnkhochxydng.ChngtikimccnhnhpliuTrungQuccthnhtchttnht,Ohmaeni,vbygihxlnhiunhmtngy.

    NgiTrungQuclmhomytnhchocccnnhNht,gnbyminmsaukhiquniNhtthamtnchimngTrungQuc,phtrinhiunhangxy.Clchivngchothgiiphngny

    Tiphi trc tipxemiLin,BangalorenycaTrungQuc, chonn ti tip tciquanhphngng.iLinuynghikhngchchomtthnhphTrungQuc.Viccil

  • rngri,khnggianxanh tip,vmi linhcacc trngihc, cccaongkthut,vcngvinphnmmscan,iLincthnibtSiliconValley.Tiynm1998,nhngcrtnhiucaocmitkhikhintikhngnhnravtr.iLin,nmngbccchBcKinhkhongmtgibay,tngtrngchohuhtccthnhphhinicaTrungQucvvncnrtnhiuthnhphkhnkh,lchu-chplyvickinhdoanhnhcctrungtmtrithcnhanhthno,chkhngchnhcctrungtmsnxut.Ccbnghiutrncccaocnitonbcuchuyn:GE,Microsoft,Dell,SAP,HP,Sony,vAccenture-ttcuccngvichutrnglmyhtrhotngchucah,cngnhnghincuvphttrinphnmmmi.

    VgnNhtBnvHnQuc,cchmincchkhongmtgibay,slnglnnginitingNht,bngthngInternetdd,vnhiubixevmtsngolftmcthgiica n (tt c u hp dn cc lao ng tri thc), i Lin tr thnh ni hp dnoutsourcingNht.CchngNhtcththubaksphnmmTrungQucvigicamtNhtBnvvncntinltrcphngynhnvincallcenter(lngkhiim90$mtthng).KhngngcnhinrngkhonghaingnbytrmcngtyNhtchotngyhaykthpviccitcTrungQuc.

    TianhiungiMniLin,vhukinhngcvnnkinhtTrungQucphttrinnhanhrasaotronglnhvccngnghcaony,WinLiu,gimcdnU.S./EUchoDHC,mttrongcchngphnmmcynhlvnlnnhtcaiLin,mrngtbamilnmtngnhaitrmnhnvintrongsunm,nivy.NgiMkhngnhnrathchthcmchphi[nhnra].

    Th trngnngngcaiLin,XiaDeren,bnmichntui,nguynhiutrngmttrngcaong.(ivimththngCngsncon,TrungQuclmmtvicrt ttvctnhcngi theocngtrng.VnhoQuan li trngdngtinng[Mandarinmeritocratic]vnnrtsuy).Xongbantimimntruynthngmtkhchsnaphng,thtrngbotiiLintinxathnovngmundnntiu.ChngtichaimihaitrngihcvcaongvihnhaitrmngnsinhviniLin,nggiithch.Hnnassinhvinttnghipcbngkthuthaykhoahc,vngaycnhngngikhng[cbng],nhngngihclchshayvnhc,vncbohcmtnmtingNhthaytingAnh,cngvikhoahcmytnh,saochohcthdngc.ThtrngclnghnnadnciLinctruycpInternetcquan,nh,haytrng.

    BanucccngtyNhtBnkhingmtsngnhxldliuy,thtrngni

  • thm,vvivicnynhcsbygihchuynsangR&DvphttrinphnmmTrongmt hay hai nm qua, cc cng ty phnmmM cng c n lc no chuynoutsourcingphnmmtHoaKsangthnhphchngtiChngti tingnvbtkpnhngngin.Xutkhuphnmm[tiLin]tng50phntrmminm.VTrungQuchinnaytrthnhnctoraslngngittnghipihclnnht.TuynhnchungtingAnhcachngtikhngcthngthonhcangin,chngticdnslnhn,[vth]chngticthchnraccsinhvinthngminhnhtnhngngicthnitingAnhgiinht.

    NgidniLinckhchukhngkhilmvicchongiNht,mchnhphcahvnchabaogixinlichnhthcvcichnhphNhtBnthichintranhlmviTrungQuc?

    Chngtiskhngbaogiqunrngmtcucchintranh lchsxyragiahaiqucgia,ngtrli,nhngkhinivlnhvckinht,chngtichtptrungvoccvnkinht-cbitnuchngtinivkinhdoanhoutsourcingphnmm.NucccngtyMvNhtlmsnphmcahthnhphchngti,chngticoilmtvictt.NhngatrcachngtichctingNht,lmchcngcnysaochohcthcnhtranhviccitcNhtBncahginhcccvtrlngcaochobnthnhtrongtnglai.

    Thtrngsaunithmvo,CmgicringcatilltrTrungQuccthamvnghnthanhninNhthayMtrongccnmgny,songtikhngnghhcthamvng,vhkhngckhtvngnhthhchngti.Vthhchngti,trckhivoihchaycaong,baiccvngnngthnxaxivccnhmyvcciquns,vtriquamtthikrtkhcnghit,nnvmttinhthnkhcphcvimtvikhkhn,[thhchngtiphicnhiukhtvng]hnltrbygi.

    ThtrngXiacmtcchtrctipquynrmtthgii,vtuymtsiungnibthtlcdophindch,nghiunvngiMcngphi[hiu]:Quytccannkinhtth trng,quanchcCngsnnygii thchchoti, lnuucngunnhnlcphongphnhtvlaongrnht,ttnhinccdoanhnghipvcchngstnhinin.Vsnxut,ngchra,utinngiTrungQuclngilmcngvlmchoccnhsnxutlnncngoi,saunhiunm,saukhichngtihccttcccquytrnhvccbc, chng ti c thkhingcchngringcamnh.Phnmms theocngngutinchngtisphinhngngincngoithuccthanhnincachng

  • ti,vsauchngtiskhingcccngtyringcamnh.Gingnhxydngmtcaoc.Ngynay,HoaK,ccbnlnhngngithitk,cckintrcs,vccncangphttrinlccthnchocccaoc.Nhngmtngynotihivngchngtislcckintrcs.

    Tivamitiptckhmphngvty.Vomah2004,tiinghColorado.TinghevhnghngkhnggirnycgilJetBlue,khaitrngnm1999.Tikhngctngnovhhotngu,nhngticnbaygiaWashingtonvAtlanta,vkhngthhontonccgibaytimun,chonntiquytnhgiJetBluevxemchnhxchbayu.Tithnhnmnhcmtngckhc.TinghelJetBlueoutsourcetonbhthnggichcanchoccbnitrUtah,vtimunkimtravicny.ChonntigihthnggichcaJetBluevcithoisauvingiil:

    Al,ylDolly,ticthgipng?mtgingnhcabtrlichochu.

    Vng,timunbaytWashingtoniAtlanta,tini.Hngcbayngykhng?

    Khng,tirtticchngtikhng.ChngtibaytWashingtoniFt.Lauderdale,Dollyni.

    ThcnWashingtoniNewYorkCity?tihi.

    Khng, ti rt tic chng ti khng bay ng . Chng ti c bay tWashington nOaklandvLongBeach,Dollyni.

    Bi,ticthhibvicny?Thtsbnh?TicthyccilcaJetBluechlmvicnh.Vng,ngvy,Dollynivigingvuivnht.(MunhntixcminhviJetBluernghtnycablDollyBaker).Tingitrongvnphngcamnhlutrntrongnhcati,nhnracasthytrinngp.ngnmphttrcaigivhiticngcuhiyvtibohvhni,Tt,tinghbsbotilbNewDelhi.

    Bsngu?tihi.

    SaltLakeCity,Utah,Dollyni.Chngticnginhhaitng,vtithchlmvicy,cbitvomangkhituytxoyttvtitrnnytrongvnphngnh.

    Lmthnobcmtviclmnhvy?tihi.

    Anhbity,hkhngqungco,Dollynivigingngtngonhtcth.Ttcldo

  • truynming.Tilmvicchochnhphbangvtivhu,v[saumtthigian]tinghtiphilmvicgkhcvngtithchn.

    DavidNeeleman,ngisnglpvCEOcaJetBlueAirwaysCorp.,nitingvttcvicny.ngginlhomesourcing-thulmnh.JetBluebygicbntrmilgich,gingDolly,lmvicnhvngSaltLakeCity,lyvictch-giachngtrngtrcon,tpluyn,vittiuthuyt,vnunti.

    VithngsautinthmNeedlemantihiscaJetBlueNewYork,vnggiithchchotinhnguimcahomesourcing,mngthcskhiuMorrisAir,vicutmohimutincangvokinhdoanhhngkhng.(NcSothwestmuali).Chngtic250nginhcahlmvicgichtiMorrisAir,Needlemanni.Hcnngsuthn30phntrm-hbnvcnhiuhn30phntrm,chnhdohthyhnhphchn.Htrungthnhhnvtmtmihn.ChonnkhitikhingJetBlue,tini,Chngtasc100phntrmgichnh.

    Needleman cmt l do c nhn mun lmvic ny.ng l ngi [theo gio phi]Mormonvtinrngxhiskhmkhhnnunhiubmhncthnhvicccontrcamnhnhngngthicchilnginlng.ChonnngtcshthnggichtigiacangSaltLakeCity,nituytiasphntheophiMormonvnhiungilccbmnh.NhngngigichtigialmvichaimilmgimttunvphivovnphngkhuvccaJetBlueSaltLakeCitybngimtthnghcccknngmivccpnhtvcigxyrabntrongcngty.

    Chngtiskhngbaogioutsourcesangn,Needlemanni.Chtlngmchngti c th c c y l tt hn rt nhiu [Nhng ngi s dng lao ng] munoutsourcesangnhn lchoccgianhcachnhh,v tikhng thhiuiu.Khnghiusaohlinghrngcnphitngitangitrchhayspnomhbnhim.Nngsutchngticynhiuhnthnhphnchonhnt[lng]n.

    MtbibocaLosAngelesTimesvJetBlue(9-5-2004)lurngnm1997,11,6triunhnvincacccngtyMlmvictnhtnhtmtphnthigian.Ngynayconsnytngvtln23,5triu16%lclnglaongM.(Tronglc,ingcanhngngitlmch,nhngngithnglmvicnh,phnhln23,4triut18triutrongcngthik).Trongconmtcamtsngi,homesourcingvoutsourcingkhngphi l ccchinlccnhtranhnhaumchnglnhngbiulcacngth:mtsthcytnnhnbicorporateAmerica[ncMnhmtcngty]gimchiphvtnghiuqu,btc

  • uiucthdnn.

    chnhxclcitihcctrongccchuynduhnhcati:HomesourcingsangSaltLakeCityvoutsourcingsangBangalorechlccmtcacngngxusourcing.Vthmi,mi,ticnghcc,lmctheongynaylcthchocccngtyvcccnhnsourceviclmbtcu.

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  • Lc lmphng#19/11/89:KhiccbctngxungvWindowsiln

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    Nm1991,vincnhtngoitmnh,ManmohanSingh,btrngbtichnhlc(vlthtngbygi),quytnhrngnphimnnkinhtcamnh.BcTngBerlincachngtisp,Dasni,vngingnhthmtconhbnhttrongci.Kimsotthngmibbib.Chngtiluntngtrng3phntrm,cgiltltngtrngHinduchm,thntrng,vboth.kim[litctthn],bnphiiM.y,banmsau[cicch1991]chngtitngtrng7phntrm.Kchasnghonn!Bygikim[n]bncthlinvtrthnhmttrongnhngngigiunhtthgiica

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    SspTngBerlinkhngchgiplmphngcclachnkhdchochnghatbnthtrngtdovcitrichonhngnnglctolnbdnnnivihngtriungiccninhn,Brazil,TrungQuc,vchSoviettrcy.Ncngchophpchngtanghvthgiikhcinhnnnhmttonthkhngcvtkhuni.BivTngBerlinkhngchchnngchngta;nchntmnhncachngta-khnngcachngtanghvthgiinhmtthtrngnnht,mthsinhthinnht,mtcngngnnht.Trc1989,cthcmtchnhschphngnghaychnhschphngTy,songkhnghvcmtchnhschtoncu.AmartyaSen,nhkinhtnotgiiNobelbygidyHarvard,mtlnlutirngTngBerlinkhngchlmtbiutngvgingidnbntrongngcnlcchngncnmtloitmnhntoncuvtnglaicachngta.ChngtakhngthtduyvthgiimtcchtoncukhiTngBerlincn.Chngtakhngthnghvthgiinhmttngth.CmtcuchuynthvtingSanskrit,Sennithm,vmtconchsinhratrongmtciging,vsngsutitronggingy.Ncmtthgiiquanbaogmciging,ngni.ivinhiungitrnhnhtinhlcithgiigingnhtrckhibctngsp.Khitngsp,ngingnhconchtronggingtnhinckhnnglinlcvinhngconchccgingkhcNuticatngsspbctng,chnhlvtitinchcrngchngtacthhctnhaunhiunthno.Huhttrithclhcctngikhcquabingii.

    Vng,thgiitrthnhchtthnsngsau9/11,vmisbngphttdokchthchmtsbngphtkhc,vbnthnqutrnhcmttcnglmphngquaccxhi,cngcnhngngidivlmyunhngktrn.Quyntdocaphn,Senlu,nuchmtthd,thcyphnbitcbitvit,cxuhnggimsinhvtlchttremvtngccchiviclmchophn,rinhhngnithoichnhtrvchophnchicvaitrlnhntrongtqunaphng.

    Cuicng,stngkhngchmngchonhiungihnkhaithcqutrithccanhau.Ncngmngchochpnhncctiuchunchung-cctiuchunvnnkinhtnnciuhnhrasao,ktonnnclmthno,hotngngnhngnncqunlrasao,ccmyPCcsnxutthno,vccbibokinhtnncvitrasao.Tistholuniunymunhn,songylnirngcctiuchunchungto

  • ramtsnchiphnghn,bnghn.Dinttheocchkhc,stnglmtngsdichuyntdocacctpqunttnht.Khimttiuchunkinhthaykthutnilnvtchngtmnhtrnvithgii,ncchpnhnnhanhhnnhiusaukhibctngkhngcnngncn.Chringchuu,tngmngchoshnhthnhLinMinhchuuvsmrngntmilmthnhhaimilmnc.iu,kthpvisxuthincaeuronhmtngtinchung,toramtkhuvckinhtnnhttmtvngmtthibbcMnStchiact.

    Trongkhiccnhhngtchcccastngrngay,nguynnhngyranvncharlm.khngcmtnguynnhnnnht.mcnoychnhccconminrungnnmngcaLinX,hthngbccmuthunnitiringvtnhphihiuqucanlmsuyyuri;mcnostchtqunscachnhquynReaganchuubucKremlintphsndochichoccun;vmcnocccgngbtlccaMikhailGorbachevcicchcikhngthcicchniktliuchnghacngsn.Songnutiphichramtyutnhciutingianhngcingangnhau,lcchmngthngtinbtuvoungiaccnm1980.Cchthngtontrphthucvoscquynthngtinvvlc,vcqunhiuthngtinbtututquabcMnSt,nhsphbincaccmyfax,inthoi,vcccngctruynthnghinikhc.

    MtkhilngtihncaccmyPCIBM,vhiuhnhWindowsachngvocucsng,ncngnhaukhongcngthikmbctng,vsphbincachngnginhvoquanticachnghacngsn,bivchngcckcithintruynthngtheochiungangchichochnhhnhthcttrnxungmchnghacngsndavo.Chngcngtngcngmnhmviccnhnthuthpthngtinvstraoquynchocnhn.(Mithnhtcacchmngthngtinnydonhngtinhotchrigyra:mnginthoitinhotmongmuncangidnnichuynvinhautxa.Myfaxtinhonhcchtruynthngvnbntrnmnginthoi.Mytnhcnhnccc(trnh)ngdngstth[killerapps]*-bngtnhvxlvnbn.VWindowstinhotnhucubinttcccthnythnhcthdngcvlptrnhcbiichng).MyIBMPCutinvcthtrngnm1981.Cnglc,nhiunhkhoahcmytnhkhpthgiibtusdngccthgilInternetve-mail.PhinbnWindowsutincbnnm1985,vphinbntphthct lmchoPCthtsthnthinvingidngWindows3.0-cxutbnngy22-5-1990,chsuthngsaukhibctngsp.Trongcngthikny,mtsngikhcccnhkhoahcbtuphthinrarngnuhmua

  • mtPCvmtdial-upmodem,hcthktniPCcahviinthoivchuyne-mailquaccnhcungcpdchvInternettnhnnhCompuservevAmericaOnline.

    Sphbincamytnhcnhn,myfax,Windows,vdial-upmodemnivimnginthoitoncuttcncngnhauvocuiccnm1980vuccnm1990toranncbnkhingcchmngthngtintoncu,CraigJ.Mundie,tnggimckthutcaMicrosoft,lplun.Muchtlshpnhtcattcchnglithnhmththngtnghot[cthhotngvinhau]duynht.iuxyra,Mundieni,mtkhichngtacmtnntnhtoncchunhodngthmyIBMPCcngvimtgiaodinngidnghochunhochox l vnbnvbng tnh -Windows cngvimt cngctruynthngchunhodial-upmodemvmngliinthoitoncu.Mtkhitacnntnghotcbn,thcctrnhngdngstthysphbincanrngkhpmini.

    Ngidnthyrnghthcsthchlmttcnhngthnytrnmtmytnh,vhthtscithinnngsut,Mundieni.TtcchngcshpdncnhnrngrivkhincnhnngidnngdyvmuamtPCcthchyWindowsvttrnbncah,viubucstruynbnntnhtonminyvothgiitnhtoncngtycnnhiuhnna.Ngitani,Ch,cmtvtquy,vchngtaphitndngn.

    Windowsccngccngtrthnhhiuhnhhngu,Mundienithm,cngcnhiungilptrnhivitccngdngchothgiikinhdoanhgiucavomytnhcah,chonnhcthlmnhiuvickinhdoanhmivkhc,iubtulmtngnngsutcnhnna.HngchctriungitrnkhpthgiitrthnhcclptrnhvinkhinPClmmithhmunbngngnngringcah.Windowscuicngcdchrabamitmngnng.NgidnckhnnglmquenviPCbngngnngcachnhmnh.

    ylhontonmivlth,nhngchngtakhngcqunnnPC-Windowsbanunynngcnnthno.Nnnybrngbucbiqunhiugiihnkintrc,Mundieni.thiuhtngcs.Internetnhchngtabitngynay-viccgiaothctruyndngnhcphpmu,cthktnimingivmith-vnchaniln.Quaylihi,ccmngchcccgiaothcrthnchtraoifilevccthngipe-mail.Chonnnhngngidngccmytnhvicngloihiuhnhvphnmmcthtraoitiliuquae-mailhaychuynfile,nhngngayclmvicnycngkhrcrinnchcgiiuttinhcmichukh.Bnkhngthnginngixungvvomte-mailhaymt

  • filechobtcaibtcu-cbitbnngoicngtycachnhbnhayngoidchvInternetringcabn-cchmbncthlmhinnay.ng,nhngngidngAOLcthlinlcvinhngngidngCompuServe,nhngvicchngngincngkhngtincy.Ktqul,Mundieni,mtlngdliuvsngtokhngltchttrongttcccmytnh,songkhngccchddng,tnghotnochiasnvnhonnn.Ngitacthvitccngdngmichophpcchthngcchnhotngcngnhau,nhngnichungiunychgiihnchonhngtraoidkingiaccPCbntrongmngcamtcngtynnht.

    Giaionnyt9/11ngia1990vndnnstinbtolnvtraoquyncnhn,chodmngcnhnch.lthikcaTivmycatibygicthnichuynvinhautthnvnhanhhn,nncnhnticthlmnhiuvichnvthikcaTivmycatibygicthnichuynvivibnbvvingitrongcngtycatitthnv nhanh hn, nn chng ti c kt qu hn. Cc bc tng sp v cc ca s-Windows-m,lmchothgiiphngnhiuhnbaogihtnhngthiicatruynthngtoncusunsvncharng.

    Tuytakhngnn,cmtntchitaitrongthiimilthny.khngchcngiMngiucngvingidncachSoviettndngssptngvicngchovic.AikhcnnglikhngphismbanhmlcphThc.TnhnlOsamabinLadenvhncmtchuynkkhc.QuanimcahnlcctaysngjihadAfghanistan,mhnlmt,lngihbchSovietbngbucHngQunrtkhiAfghanistan(visgipcaMvPakistan).VmtkhismnghonttnhngngiSoviethonttvicrtqunvo15-2-1989,chchnthngtrckhiTngBerlinsp-binLadenngquanhvthyrngsiucngkia,HoaK,cshindintolnquhn,SaudiArabia,quhngcahaithnhphIslamthinglingnht.Vhnkhngthchiu.

    Nhth,trongkhinhymatrnbctng[]vmWindowscachngtavtuynbrngkhngcnlachnhttngkhdnochochnghatbnthtrngtdona,binLadenquaysngcahnngmvoM.CbinLadenvRonaldReagancoiLinXnhchcqu,nhngbinLadeninnhnMcng lcqu.Hncmt lachnhttngkhdchochnghatbnthtrngtdoIslamchnhtr.HnkhngcmthybschmdtcaLinXnhbi;hncmthynlmhnbodn.Hnkhngcmthyhpdnvisnchicmrng;hncmthybnctuyt.Vhnkhngphicmtmnh.MtsnginghrngRonaldReagankotng,bnglmphsnLinXqua

  • chyuavtrang;nhngngikhcnghIBM,SteveJobs,vBillGateskotngbngtraoquynchocccnhnti tnglaixung.Nhngthgiikhc,xMuslim,nhiunginghbinLadenvccngchcahnkochSovietvbctngvinhithuyttngio,vhngtriungitrongshctruyncmhngtiqukhln.Tmli,trongkhichngtacatng9/11,cchtgingcamtngyngnhkhc-11/9cgieo.Nhngsninhiuhnviumunhntrongcunschny.Bygi,hychoslmphngtiptc.

    Lclmphng#29/8/95:KhiNetscapelnsn[bncphiulnuchocngchng]

    Vogiaccnm1990,cchmngmngPC-Windowstccgiihncan.Nuthgiitrnnthcscktni,vthcsbtutriphngra,cchmngcnivophatiptheo.Vphatip,MundiecaMicrosoftlu,litmtnntnhtondatrnPCsangmtnntngtnhtondavoInternet.Ccngdngstthphtngphaminyle-mailvtrnhduytInternet.E-mailcthcybiccportal[cng]tiudngmrngnhanh chng nhAOL, CompuServe, v cui cngMSN. Nhng c killer appmi, trnhduytWebcthlycctiliuhaycctrangWebcchaccWebsitetrnInternetvhinthchngtrnbtcmnhnhmytnhnocithcsthuhtctrtngtng.VkhinimthctvWorldWideWeb-mththngtora,tchc,vlinktcctiliusaochochngcthcduytmtcchddngcnhkhoahcmytnhAnhTimBerners-Leetora.nglpWebsiteutinnm1991,trongmtnlcnuimtmngmytnhchophpccnhkhoahcchiasddngnghincucah.Ccnhkhoahcvnhhnlmkhctoramtstrnhduyt[browser]ltWebbanuny,nhngbrowserchoutinv tonbvnhoduytWebchoqungiqunchng-ctorabimtcngtykhinghipbxuMountainView,California,cgilNetscape.Netscaperacngchngngy9thng8,1995,vthgiikhngcngingnhtrcna.

    Nh John Doerr, nh t bnmo him huyn thoim hng ca ng, Kleiner PerkinsCaulfield&Byers,nghNetscape,dint,Netscapechobnlnuchocngchng[IPO]lmttinggivanglnhivithgiitnhdyhngtiInternet.Chonkhiy,nchllnhacanhngngicibinbanuvcctaycphch.

    PhadoNetscapegyradnqutrnhlmphngtheonhiuhngthencht:Ncho

  • chngtabrowserthngmiphbinrngriutinltInternet.NetscapebrowserkhngchlmchoInternetsngngmcnkhinchoInternetcthtruycpcivimingitatrnmtuincgitmmi lmtui. Internetcngsngng,cngnhiungitiudngmunlmccvickhcnhautrnWeb,nnhcngihinhiumytnh,phnmm,ccmngvinthngcthddngshovnbn,mnhc,dliu,vnhvtruynchngquaInternetnmytnhcabtkaikhc.Nhucunycthomnbimtskinxctckhc:Windows95trnhlng,cgiaotunlsauNetscapeacphiucanracngchng.Windows95mauchngtrthnhhiuhnhcnhiungidng nht khp th gii, v khng ging cc phin bnWindows trc, n c s h trInternetci sn, chonnkhngch ccbrowserm tt cccngdngPCc th bitvInternetvtngtcvin.

    Nhnli,cichophpNetscapectcnhlstnti,tphasmhn,cahngtriuPC,nhiumycsnmodemri.lnhngcivaimNetscapenglntrn.CimNetscapelmlaramtngdngstthmibrowser-chosPCclptny,lmchomytnhvtnhktnicanhuchhnmtcchvncchohngtriungi.nltniunylmnibtmtsbngnvcuivimithdigital[s]vchmngicnstInternet,vminhutnhnvoInternetvktlunlnumithscsho-dliu,khohng,thngmi,sch,mnhc,nh,vgiitrvcchuynvbntrnInternet,thcuviccsnphmvdchvdavoInternetsvtn.iunydntibongbngcphiudot-comvmtsutqumcvocpquangcnchuyntittcthngtinsmi.Sphttrinny,nltn,nidytonbthgiilivinhau,v,khngcaithcsdkin,binBangalorethnhngoicaBoston.

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    KhitingiviJimBarksdale,nguynCEOcaNetscape,phngvnngchocunschny,tigiithchchongrngmttrongccchngtrclvmiimi,skin,vxuhnglmphngthgii.Skinutin,tibong,l9/11,vtigiithchtmquantrngcangy.Ritini,tixemnungcthphngontmquancangythhai,9/8.Ttccitinichongl:9/8.ChcnmtgiyBarksdalesuynghtrckhiphnglivicutrling:NgyNetscapelnsn,racngchng!

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  • viAT&Tnm1994.ngtrckhivicbnktthc,mthead-hunter[ngikimngiti]tipcnngmilmCEOcamtcngtymigilMosaicCommunications,clpbihainhimihuynthoiJimClarkvMarcAndreessen.Gia1994,Clark,ngsnglpcaSiliconGraphics,chungscviAndreessenthnhlpMosaic,cngtymauchngcitnlNetscapeCommunications.Andreessen,mtnhkhoahcmytnhtrtiba,vadnumtdnphnmmnhNCSA[TrungtmQucgiavccngdngSiutnh-NationalCenterforSupercomputingApplications],ttiihcIllinois,phttrinWebbrowsercktquthcsutin,cngcgilMosaic.ClarkvAndreessennhanhchng hiu c timnng khng l ca phnmmduytWeb v quyt nh hp tc thngmihon.KhiNetscapebtuln,hvitiBarksdalevsdndtvsthuhiucchhaynhtracngchngthno.

    Ngynaychngtacoicngnghbrowsernyldnhin,nhngthcsnlmttrongnhngsngchquantrngnhttronglchscni.KhiAndreessentrcyphngthnghimNCSAihcIllinois,anhthymnhcccPC,ccmytrm,vsktnimngcbndichuynfilequanhInternet,nhngnvnchaththngth-bivchngcgduyt,khngcgiaodinngidngkovhin thnidungccWebsitecanhngngingikhc.ChonnAndreessenvicaanhphttrinMosaicbrowser,lmchobtckngc,nhkhoahc,sinhvin,haybginocthxemcccWebsite.MarcAndreessenkhngsngchraInternet,nhnganhlmnhiunhbtccnhnnolmchonsngngvtruynbn.

    Mosaicbrowserbtunm1993vimihaingidng,vtibitttcmihaingi,Andreessenni.ChckhongnmmiWebsitekhivchnghuhtchlcctrangWebnl.Mosaic,anhgiithch,ctitrbiQuKhoahcQucgia-NationalScience Foundation [NSF]. Tin thc s khng c phn b cho xy dngMosaic.Nhmchngtiphilmmtphnmmchophpccnhkhoahcdngccsiumytnhtccvtrxa,vnivichngbngmngNSF.Chonnchngtixydng[browserutinnh]cccngcphnmmchophpccnhnghincu duytnghincucanhau.Tinhnnnhmtvngphnhidng:Cngnhiungicbrowser,cngnhiungimuncktni,vscngcnhiukhuynkhchhntonidungvccngdngvcngc.Mtkhiloivickhing,ncthctcnhvhunhchnggcthchnn.Khiphttrinn,bnkhngchcbtcaisdngn,nhngngaykhinkhingchngtihiurngnucbtcaidngnthmingisdngn,vkhichcnvnlnslanranhanhthnovcigcthlnhngcntrtrnng.

  • Quthc,aithbrowser,kcBarksdale,ccngphnngbanu:Ch!Mih,tpchFortunecmtbivhaimilmcngtyngonnht[coolest]khpni,Barksdalenhli.Nm[1994]Mosaiclmttrongs.TikhngchcvClarkvAndreessenmquaysangbovti,Emyu,ylmttngln.Vrichvitunmunhntinhncinthoitheadhunter.ChonntixungvnichuynviDoerrvJimClark,tibtudngphinbnbetacaMosaicbrowser.Cngdngnticngbhpdnhn.Tcuiccnm1980,ngitadnglncccsdliuvitruycpInternet.BarksdalenirngsaukhinichuynviDoerrvClark,ngvnh,gombaaconngquanhmytnhcang,vhimiagimtchcthduytInternettmvlmchngthnphcbngtcigchomia.Victhuytphcti,Barksdaleni.Chonntigilichoheadhuntervni,tilngicang.Browser thng mi u tin ca Netscape c th chy trn mt IBM PC, mt AppleMacintosh,haymtmytnhUnix-cphthnhthng12-1994,vtrongvngmtnmnhontonchngthtrng.BncthtiNetscapexungminphnubntrongngnhgiodchayphilinhun.Nubnlmtcnhn,bncthnhgiphnmmminphtheoshilngcamnhvmuantrnanubnmun.Nubnlmtcngty,bncthnhgiphnmmchochnmingy.Andreessenni,Ldocnbnl:Nubncscthanhtonmuan,xinhylmth.Nukhng,hydngndusaoina.Vsao?Vttcvicdngminphkchthchmtstngtrngtvmng,iuqugiivittccckhchhngtrtin.cktqu.

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    Chnggchnn,vlvsaoNetscapengmtvaitrlmphnghtscquantrngkhc:NgipkhinInternetthcscthtnghot.BnsnhlirngtrongphaTngBerlin-PC-Windows,cccnhnce-mailvcccngtyce-mailnibchathktnirtxa.Bnhtuyn[router]InternetutincaCisco, thcra,cmtivchngxydngStanfordnhngngimuntraoie-mail;mtngi lmvicxamtmytnhln[mainframe]vngikiatrnmtPC,vhkhngthktni.Ccmngcngtythil[shu]ringvrinhau,Andreessenni.Mi[mng]cccnhdng,

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    KhisduytvInternetnichungtngln,Netscapemunlmchochcchnrng

  • Microsoft,vischngthtrngtolncan,skhngckhnngchuynccgiaothcWebnytccchunmsangchunringmchcccmychMicrosoftmickhnngxl.Netscapegipmborngccgiaothcmnyskhnglshuringbngcchthngmihochngchocngchng,Andreessenni.Netscapexuthinkhngchvibrowsermvimthccsnphmphnmmthchinttcccchunmnychoccnhkhoahccthlinlcvinhaubtkhtrnhthngno-mtsiumytnhCray,mtMacintosh,haymtPC.Netscapeckhnngchomingimtldothtsni,timuntheochunmivimithtilmvivimihthngtilmvicvi.MtkhichngtitoramtcchduytInternet,ngitamunmtcchphquttruycpncic.ChonnbtcaimunchunmnNetscape,nichngtihtrh,hayhisanggiingunmvcccngccchunminphnhngkhngchtr,hayhnccnhcungcptnhncahvni,tiskhngmuaringcaanhnatiskhngngkvovnctngbaocaanhna.TichlivianhnuanhktniviInternettheoccgiaothcmny.

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