TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
-
Upload
suresh-babu -
Category
Education
-
view
676 -
download
1
description
Transcript of TFMA India 2012. Conference Presentations.Suresh's Slides on Web Marketing & Analytics
Search Marketing &
Web Analytics
Avinash KaushikKaushik.net
100% proceeds donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya
Page Rank
Keyword Density
Alexa Rank
Digital Marketing Measurement Model –
Avinash Kaushik
Source: http://traf.kr/Ns8f4Y
Measure Value not Visits
How & What to Measure ?
Identify Business Objectives
Goals, & KPI’s
AK - Custom Reports
Source: http://goo.gl/09Npp http://goo.gl/Jo0wH
Careers Downloads
Newsletter Subscriptions
Micro Conversion
Bookmarks
Share
Measure Micro Conversion
Step 3 Helps us understand visitor Intend
Set up - SEO, PPC, Social Media Campaigns for Micro Conversion
Exercise
Write down 3 main keywords that you l ike traff ic to your website/blog
Exercise
Tell the person sit t ing next to you, what is your business is and your locat ion.
Measure Long Tail Keywords
Long Tail Keywords
Phase containing 3 or more words
Flight tickets from Bangalore to Mumbai
Advertising Agency in Mumbai
Summer Boot camps for kids Andheri
Why Long Tail Keywords ?
Around 70 % traffic from long tail keywords
High Conversion Rate
High Quality Traffic
Less Competitive
Insight on User Intention
Measure Socialness
Same Company ??
Thank you
Suresh Babu
Phone: +91 9731388721 [email protected]: http://bit.ly/tfmaindia www.webmarketingacademy.in
Photo Credits:
http://www.flickr.com/photos/cc511/http://www.flickr.com/photos/scobleizer/http://www.flickr.com/photos/oberazzi/ http://www.flickr.com/photos/tonythemisfit/