TFMA Presentation - Transforming Client - Agency Interactions

31
Transforming client - agency interactions Josh Gilbertson Founder and Business Development Director
  • date post

    17-Oct-2014
  • Category

    Technology

  • view

    317
  • download

    1

description

Josh Gilbertson, Co Founder and Business Development Director at SkyDox, presented the following presentation at the Technology For Marketing & Advertising exhibition from 28th - 29th February 2012 at Earls Court in London. The presentation discusses how cloud computing can improve client - agency interactions.

Transcript of TFMA Presentation - Transforming Client - Agency Interactions

Page 1: TFMA Presentation - Transforming Client - Agency Interactions

Transforming client - agency interactions

Josh GilbertsonFounder and Business Development Director

Page 2: TFMA Presentation - Transforming Client - Agency Interactions

Cloud computing is a reality

© SkyDox 2012 | www.skydox.com

Page 3: TFMA Presentation - Transforming Client - Agency Interactions

Company reasons for businesses moving to cloud tools?

Reducing Cost Enabling Remote and Mobile working Increasing Productivity Increasing Business Agility

According to Forrester ROI figures range from 38% to over 600%

Page 4: TFMA Presentation - Transforming Client - Agency Interactions

Create, Share and Manage…“more, better, faster, friendlier”

Marketing Department

Run lean Delivery speed Quality output Simplify Mobilize

Agency Goals

Client interaction Client engagement Differentiation Simplify Mobilize

Page 5: TFMA Presentation - Transforming Client - Agency Interactions

A changing environment creating issues:

Connectivity and internet penetration

The growing amount of digital information

The proliferation of remote devices

The introduction of Gen Y into the workforce

Page 6: TFMA Presentation - Transforming Client - Agency Interactions

We are connected and the connectionsare getting faster

More than 2 billion people use the Internet worldwide

Europe leads the world in fixed broadband adoption with 54% more penetration than the Americas.

Page 7: TFMA Presentation - Transforming Client - Agency Interactions

14%

13%9% 9% 8%

8%

6%

6%5%5%4%

4%4%

4%1%

Email read and answer Create documents Analyze information Edit/reviewGather information for documents File and organize documents Create presentations Create images Data entry to e forms Manage document approvals Publish to web Manage document routing Publish to other channels Create rich media Translate

The amount of digital information has become a burden

Information worker survey Forrester Inc.all rights reserved 2009 Q3

By 2020, the amount of digital information will grow by a factor of 30 and the number of files by a

factor of 60.

Page 8: TFMA Presentation - Transforming Client - Agency Interactions

19%

18% 15%

14%

12%11%11%

Reformatting from multiple formats

Search but not finding

Recreating content

Publishing docs with multiple apps

Moving docs from one format to another

Acquiring archived docs manually

Version control

Wasted time costs money

Information worker survey Forrester Inc .all rights reserved Jan 2011

IDC estimates every year $6 million is wasted for a 1,000

employee company

Page 9: TFMA Presentation - Transforming Client - Agency Interactions

Email is inefficient

Email read and answered Creating

documents

Analyzing information

Editing /reviewing

Gathering info for docs

Filing and organizing docs

Creating presentations

Managing approvals

Managing document routing

Source Cost of information information tasks IDC .all rights reserved 2009 Q3

Collaborative tasks, such as review and approval, have 4.3

hours of management overhead (managing document approval).

Workers spend 8.3 hours of editing and reviewing. Managing

document routing consumes 4 hours.

$21,279

$19,952

$14,251

$13,201$12,481

$10,201

$10,201

$6,000

$14,403

Page 10: TFMA Presentation - Transforming Client - Agency Interactions

Solving the Email Sharing and Collaboration Problem?! Complicated & Inneficient Time consuming & Prone to Error File Size Limits Version control Feedback is separated Search and Manage Audit Trails Limited control, visibility,

unsecure and unfriendly

Page 11: TFMA Presentation - Transforming Client - Agency Interactions

FORRESTER 62% of workers spend time working at a location other than the office

GARTNER 42% of workers spend time working at two or more locations outside of the corporate firewall, such as at home or from client sites, in a working week

The proliferation of remote devices

IDC 62% of businesses believe that the number of mobile or remote employees will increase

Page 12: TFMA Presentation - Transforming Client - Agency Interactions

It’s about freedom and control

USER NEEDS

COMPLIANCE AND SECURITY MEASURES

Page 13: TFMA Presentation - Transforming Client - Agency Interactions

Gen Y has entered the creative workforce

Gen-Y are ambitious, strongly motivated by money, status and career advancement, and expect rapid progress in these areas

Millennial Generation, Generation Next , or Net Generation

Page 14: TFMA Presentation - Transforming Client - Agency Interactions

Gen Y

They use technology at higher rates than people from any other generation:

97% own computer

94% own a cell phone

76% use instant messaging

92% of those reported multitasking while IM-ing

34% used the Internet as their news source

Source: Howe and Strauss use tech by Gen-Y graduates

Page 15: TFMA Presentation - Transforming Client - Agency Interactions

We demand an ‘always-on’ mentality

Gen Y have high values and demands: Team working Real time interaction Simplicity and ease of use Expect work tools to mirror web tools Are not afraid to ask for tools that make their job easier

and improve work life balance 65% of Gen-Y workers consider it moderately or extremely

important that they be provided instant “detailed guidance in daily work”

They expect to be able to push information to others instantly and expect real time feedback

Page 16: TFMA Presentation - Transforming Client - Agency Interactions

Royal wedding received 2.7m social media mentions in 24 hours “Royal Wedding” was mentioned 67 times every second on Twitter and 74 times per

second on Facebook YouTube’s live stream of wedding was watched by 72 million people around the

world.

Source: http://www.theatlantic.com/technology/archive/2011/05/infographic-the-royal-wedding-social-media-snapshot/238104/http://www.metro.co.uk/news/862741-royal-wedding-live-youtube-stream-watched-by-72m

Page 17: TFMA Presentation - Transforming Client - Agency Interactions

These demands are endemic across the EnterpriseY have high values and demands:

These values and demands have now been adopted by all generations in the work force

Page 18: TFMA Presentation - Transforming Client - Agency Interactions

If workers aren't provided with the tools they want, they are savvy enough to go around ICT and get their own.

Clients have tried solutions but users reject complicated corporate tools and revert to email or find their own!

Provide the right tools

Page 19: TFMA Presentation - Transforming Client - Agency Interactions

Because I.T. consumerisation has arrived

Consumer web apps proliferate

Page 20: TFMA Presentation - Transforming Client - Agency Interactions

The solution build!

Page 21: TFMA Presentation - Transforming Client - Agency Interactions

Find

Store

Share

Collaborate

Deliver

Manage

Providing a simple platform for secure file sharing and collaboration between the agency and client for complete file lifecycle!

200+ File Types

Page 22: TFMA Presentation - Transforming Client - Agency Interactions

Giving users tools for online and offline working

SkyDox Desktop SkyDox MS Apps SkyDox Mobile SkyDox Online

For users that want to work in

PowerPoint, Excel, and Word

For browser-based collaboration

For users on the move

For those users who aren’t always

connected to the web

SkyDox Integrations

Page 23: TFMA Presentation - Transforming Client - Agency Interactions

Thank you and questions?

Josh GilbertsonFounder and Business Development Director

Page 24: TFMA Presentation - Transforming Client - Agency Interactions

Social business and communications features

Instant messaging

Activity feeds

Email alerts

Presence indicators

Private discussion groups

Email invitations

Conference calling

Online meetings

Page 25: TFMA Presentation - Transforming Client - Agency Interactions

Collaboration features

Tagged commenting

Merge and compare

Version rollback

Complete version history

Mobile commenting

Online view

Mobile view

Document preview

Full-text search

Page 26: TFMA Presentation - Transforming Client - Agency Interactions

Security features

File-level access control

File-level permissions

Password-protected file shares

Secure guest view and uploading

Folder-level permisons

Folder-level access control

Email authentication

Encryptionin transit

Link sharing Choose to prevent forwarding

Choose to prevent printing

Encryption at rest

Page 27: TFMA Presentation - Transforming Client - Agency Interactions

Administration

User managment console

File analytics Folder analytics

Custom branding

Storage flexibility

System usage

Page 28: TFMA Presentation - Transforming Client - Agency Interactions

SkyDox addresses both ICT and end-users challenges

IT Benefits Improved efficiency within the messaging

environment

Improved time to resolution (new contact, existing contact)

Improved response time to customer or partner request

Improved control of document dissemination

Improved visibility around activity at file and individual levels

Improved version control

Improved client and prospect interactions

User Benefits

Improved efficiency within the messaging environment

Improved time until resolution (new contact, existing contact)

Improved response time to customer or partner requests

Improved control of document dissemination

Improved visibility around activity at file and user levels

Improved version control

Improved client and prospect interaction

Reduced software cost

Reduced infrastructure cost

Reduced operations and administration cost

Improved compliance

Improved ROI on knowledge management and ECM investments

Reduction in use of unauditable tools

Improved alignment with user requirements

Page 29: TFMA Presentation - Transforming Client - Agency Interactions

That helps drive team productivity and operational efficiency

Faster document revision / reconciliation

Improved ability to quickly incorporate feedback

Efficient company-wide information distribution

Efficient method for sharing and processing feedback

Improved meeting efficiencies

Improved search capabilities

Improved quality and creative output

Page 30: TFMA Presentation - Transforming Client - Agency Interactions

While improving data and IP security

All transactions using SkyDox take place in authenticated user accounts Unique password and e-mail verification is required for data access

Per-file and per-folder access permissions are available as the standard

Additional regional and company-specific data storage legislation and mandates can be met through data location options

Page 31: TFMA Presentation - Transforming Client - Agency Interactions

And is supported by enterprise-class data center architecture

Infrastructure is hosted by a top 3 cloud services vendor in North America and Europe

Highly scalable and secure cloud-computing platform protects the confidentiality, integrity, and availability of data

SAS70 Type II and ISO 27001, HIPAA and FDA certification disclosures can be made under an NDA

128 bit SSL data-encryption while at rest in the cloud and for uploading and downloading files

Advanced data, network infrastructure security, processing and data access controls are built into the application engine