Telford Location reviewinvesttelford.co.uk/downloads/location_review.pdf · 2 Telford Location...
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THE FASTEST GROWING TOWN in the Midlands Telford Location review Manufacturing recruitment catchment
Transcript of Telford Location reviewinvesttelford.co.uk/downloads/location_review.pdf · 2 Telford Location...
THEFASTEST
GROWING TOWNin the
Midlands
TelfordLocation
review
Manufacturingrecruitment catchment
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Loca
tion
revi
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lford Contents:
Executive summary 3
About the location review 4
Telford’s manufacturing recruitment catchment 5
The location 6
HGV drivetime zones 7
Demographic profile 8
A stable demographic pattern 9
Workforce profile 10
General employment profile 11
Manufacturing employment 12
A strong occupational profile 13
Non-working labour pools 14
Abundant workforce training = high skills 16
Strong education factors 18
Plentiful recruits at the right costs 20
UK manufacturing
comparison costs 21
Telfo
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Executive summaryn Over 600,000 people live within a 30 minute peak time recruitment
catchment serving manufacturers and similar firms in Telford.
n This recruitment catchment has a relatively stable and broad age structure with forecast growth of 1% among those of working age over the next ten years. This is above the forecast increase for the West Midlands or England.
n Manufacturing employment is comparatively high in the catchment with a large proportion of jobs involved in machinery manufacture and engineering related activities compared to the region or England.
n There is a high proportion of employees with skilled trades in the workforce.
n Professional and semi-professional staff are more likely to be involved in science, engineering and technology related positions here than the regional and national pattern suggests.
n The employee training participation rate is above regional and national average. This is particularly the case among employees in the production industries.
n Proportionately more of the catchment’s working age population hold NVQs at levels 1, 2 and 3 than in the regional and national workforce.
n School attainment results in the catchment outperform national average when considering those obtaining 5 or more GCSEs graded A* to C and average GCSE and A level scores.
n Some 133,000 students attend nine universities serving the catchment of which around 44,500 graduate annually.
n The proportion of students enrolled on engineering and technology courses and in science subjects is higher than national incidence.
n The cost of employing staff in Telford is competitive against many UK locations whilst maintaining a large choice and quality across most recruitment requirements.
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About the location reviewIntroduction
The following Location Review covering Telford’s recruitment catchment provides a thorough and independent assessment of the demographic profile, local labour market conditions, target recruitment groups and extent of recruitment potential for employers. The contents of the report are our own and without editorial influence of Telford and Wrekin Council or any third party.
All data in the report relate to the current observed Journey To Work Area (JTWA) that the majority of staff working across a range of manufacturing jobs in Telford travel from unless otherwise stated. The JTWA takes account of travel to work methods, competing employment locations and transport conditions in the area.
The data draws on official statistics, adjusted and presented to reflect the true recruitment area for employers in Telford. It is the most relevant and up to date source of information on the workforce scale and characteristics in the area.
More detailed information including a comprehensive set of demographic, workforce, training, skills and labour market cost data for the area is available from the authors or Telford and Wrekin Council.
East West Locations Ltd
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Telford’s manufacturing recruitment catchmentAverage journey to work area (JTWA) during peak commuting periods
A48
3
A525
A5
A5
A48
3
A458
A488
A489
A488
A44
A495
A49
A49
A44
A456
A458
A5
A53
A49
A41
A41
A53
A51
A49
A534
A525
A518
A458A442
A44
9A
442
A442A46
A46
A45
A34
A51
A52
A50
A518A50
A52
A6
A51
5
A38
A444
A516
A5
M54
M6
M6
M6
M5
M42M42
M40
M5
M6 TollM42
M6
A442
A442A46
A49
A49
A44
A456
A458
A44
9
A488
A44
A46
A45
A34
A51
A52
A50
A518A50
A52
A6
A51
5
A38
A444
A516
A4458
A488
A489 A458A442
A48
383
A525
A5
A5
A48
3
A495
A53
A49
A41
A
A53
A51
A49
A534
A525
M6
6
M6
M5
M42M42
M40
M5
M6 TollTTM42
6
53
A
458
TelfordTelford
Newport
Wrexham
Ruabon
Llangollen
Ellesmere
Oswestry Wem
Nantwich
Crewe
Whitchurch
Market Drayton
Shrewsbury
Welshpool
Montgomery Church Stretton
Bishop’s Castle
Knighton
Kington
Ludlow
Leominster
Worcester
Stourport-on-Severn
Bridgnorth
Kidderminster
Stourbridge
Dudley
Redditch
Bromsgrove
Stratfordupon Avon
Leamington Spa
Warwick
Nuneaton
Walsall
Brownhills
Cannock
Tamworth
Ashby-de-la-Zouch
Burton upon TrentStafford
Stone
Newcastle-under-Lyme
Uttoxeter
Leek Matlock
Ashbourne
Wolverhampton
Stoke-on-Trent
Derby
Coventry
BirminghamBirminghamBirmingham
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The locationAverage travel times:
Destination By road By rail
Birmingham 45 mins 40 mins
Bristol 1 hr 55 2 hrs 15
Cardiff 2 hrs 55 2 hrs 40
Coventry 1 hr 5 1 hr 15
Liverpool 1 hr 45 1 hr 50
Central London 2 hrs 50 2 hrs 20
Manchester 1 hr 45 1 hr 50
Nottingham 1 hr 30 2 hrs 15
Stoke-on-Trent 55 mins 1 hr 10
Wolverhampton 30 mins 20 mins
Birmingham International 50 mins 55 mins
PenzanceTruro
Newquay
Barnstaple
Exeter
TorbayPlymouthSt Austell
Oxford
Taunton
Reading
Bristol
Bath
Salisbury
Swindon
Great Yarmouth
Lowestoft
Cardiff
Newport
MaidstoneGuildford
St Albans
Norwich
Thetford
Aberystwyn
Fishguard
Holyhead
Douglas
Grimsby
York
Lincoln
Boston
Hull
King’s Lynn
Bury St Edmunds
LutonSwansea
Port Talbot
Hastings
Bangor
Conwy
Pembroke
Milford Haven
Weymouth
PooleBournemouth
Tunbridge WellsSouthampton
Ipswich
Chelmsford
Lewes
Winchester
Bridlington
Shrewsbury
Welshpool
Scarborough
Middlesbrough
Northallerton
Whitehaven
Carlisle
Scunthorpe
Eastbourne
PortsmouthBrighton
Chichester
Berwick-upon-Tweed
Stranraer
Dumfries
Margate
DoverFolkestone
Canterbury
Felixstowe
Colchester
Southend-on-Sea
Ayr
Penrith
Belfast
Newry
LondonderryColeraine
Ballymena
Larne
Bangor
Portadown
Wick
Thurso
Lairg
Stornoway
Ullapool
Portree
Oban
Fort William
Mallaig
Kyle of Lochalsch
Elgin
Aviemore
Inverness
Pitlochry
Aberdeen
Montrose
Dundee
St AndrewsPerthStirling
Durham
Darlington
Kendal
Barrow-in-FurnessLancaster
Greenock Kirkcaldy
Hawick
Kilmarnock
Edinburgh
ClydebankGlasgow
Motherwell
Peterborough
Merthyr Tydfil
Leeds
Huddersfield
Harrogate
Bradford
Blackpool
Hereford
Gloucester
Llandrindod Wells
Sheffield
Chesterfield
Nottingham
Sunderland
South ShieldsNewcastle upon Tyne
Leicester
Coventry
Cambridge
Northampton
Cheltenham
Worcester
Lichfield
Stratfordupon-Avon
Bedford
Wolverhampton
Kidderminster
Southport
Stoke-on-TrentCrewe
Manchester
Liverpool
Chester
Birkenhead
Tewkesbury
Stafford
Buxton
Derby
Dudley
Doncaster
Preston
Bolton
Calais
Boulogne
Dublin
e
y
CC
Shhh
YY
Telford
London
Birmingham
Glasgow
Dundee
Aberdeen
Edinburgh
Carlisle
Liverpool
NordStaffo NSEast Midlands
terteBirmingham
Stansted
Gatwick
London CityggHeathrow
Belfast
KiddermK30 miles
60 miles
Ne90 miles
l120 miles
Leeds
Newcastle
Durham Tees Valley
HumbersidesterastterRobin Hood
hPortsmouthe
Southampton
Avonmouth
Liverpool Hull
HarwichFelixstowe
SoSoSoSoTilbury
erburyerbburyDover
Newcastle
Oban
GreenGreeGreenGreenGreeGreenGreenock Rosyth
Leith
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HGV drivetime zones
Most of the UK’s largest and busiest ports and airports are reachable within the statutory four and a half hour HGV driving limit from Telford, including the busiest seaports of the Humber (Grimsby and Immingham) and the busiest freight handling airport, Heathrow.
Some major ports and airports lie within a two hour HGV drivetime. Included among these are the UK’s second and fourth largest freight handling airports, East Midlands and Manchester and the UK’s fifth busiest seaport, Liverpool Docks.
Not included in the diagram but of equal importance is Hams Hall Railhead, 10 miles north of Birmingham Airport. This major rail hub is well within an hour’s HGV drive of Telford.
Other major distribution hubs, such as those near Daventry, Leicester and Northampton on the M1, are within a two hour HGV drivetime. Swindon and Slough along the M4 corridor fall within a three hour HGV drivetime.
London
Liverpool
East Midlands
Birmingham
Stansted
Gatwick
nn London City
Heathrow
PortsmouthSouthampton
Avonmouth
Liverpool
Humber Ports
Thamesport
Felixstowe
yTilbury
Dover
Teesport
Manchester
Milford Haven
Telford
5hrs
4hrs
3hrs
2hrs
1hrs
Luton
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Demographic profileKey data
Overall demographics (mid 2012)
Catchment population 615,650
Male 305,950
Female 309,700
Working age population (16 - 64) 391,150
Male 197,600
Female 193,550
Population change, 2001 - 2012 7.2%
West Midlands/England 7.1%/ 8.9%
Working age change, 2001 - 2012 5.7%
West Midlands/England 6.6%/ 9.2%
Forecast population (16 - 64)
Net change (to 2022) 3,800
Working age population (16 - 64) 391,150
West Midlands/England 0.7%/ 0.1%
Summaryn Over 615,000 people live within a 30 minute peak time Journey To
Work Area (JTWA) serving Telford.
n Similar scaled manufacturing catchments include Newton Aycliffe in the North East (607,800), Winchester (612,650) and Warrington (632,550).
n The catchment’s of working age (OWA) population accounts for 63.5% of total, proportionately above the West Midlands average of 62.9%. Males form a majority of this group, making up 50.5%, above 50% regionally and the national incidence of 49.8%.
n Both the catchment’s overall population and those OWA have experienced growth since 2001 with the overall population increase being slightly above that of the region.
n Looking ahead, as more 5 to 14 year olds replace those retiring from the working age group, the OWA population is forecast to grow by 1% by 2022. This increase stands above the growth predicted in either of the West Midlands or England over the same period.
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A stable demographic patternKey data
16 to 19 year olds
Total residents, 16 to 19 31,550
Male 16,700
Female 14,850
20 to 29 year olds
Total residents, 20 to 29 79,050
Male 41,450
Female 37,600
30 to 39 year olds
Total residents, 30 to 39 77,400
Male 38,650
Female 38,750
% of working age
Residents, 20 to 39 40.0%
Those approaching retirement
55 to 64 year olds 70,050
Summaryn Residents aged between 16 and 19 years old represent 8.1% OWA, reflecting the 8% regional
pattern and slightly higher than the 7.7% national rate. 53% of this group are male compared with 51.2% regionally and nationally.
n Those in their twenties account for 20.2% OWA, 1% below the West Midlands and England. Males dominate the lower age groups, making up 52.4% of 20 to 29 year olds against 50.3% in England.
n Residents in their thirties make up 19.8% OWA, slightly above 19.5% in the region and below 20.5% reported nationally.
n In total, residents aged between 20 and 39 years accounted for 40% OWA against 40.8% regionally and the national average of 41.7%.
n The largest proportion of the population are those in their forties. This group forms 23.3% OWA, above 22.8% in the West Midlands and 22.6% in England.
n Those approaching retirement form 17.9% OWA, in between 18.1% and 17.7% at regional and national level.
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Workforce profileKey data
Employment data (average 2012)
Overall Employees 268,850
Male 143,950
Female 124,900
Employees of Working Age 257,850
Male 138,100
Female 119,750
Young Employed, 16 to 24 yr olds 34,050
Male 17,900
Female 16,150
Employed, 25 to 34 yr olds 45,300
Male 25,050
Female 20,250
Silver Employees, retirement age+ 11,000
% of Employees 4.1%
West Midlands/England 3.2%/3.2%
% Working Full Time 52.2%
Summaryn During 2012, close to 269,000 of the catchment’s residents were in
employment.
n Over a quarter of a million employees were OWA. Men formed a majority of 53.5% among both of these employee groups.
n Young employees, those aged between 16 and 24, accounted for 12.7% of total, slightly above 12.4% regionally and the national incidence of 12.3%.
n Employees aged between 25 and 34 represented 16.9% of total. This falls significantly below the West Midlands average of 20.8% and 22.8% in England.
n Employees continuing to work beyond the official age for retirement accounted for 4.1% of total, close to 1% above the regional and national averages. This reflects the mixed urban-rural nature of the catchment area.
n Just over half of those working beyond retirement fill full time posts. This is much higher than the regional or national patterns of around 30%.
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General employment profileKey data
Employment by activity
Private Service Sector Employees 120,650
Male 61,850
Female 58,800
of which
Manufacturing Employees 38,750
Male 30,850
Female 7,900
Financial & Business Sector 36,000
Male 18,600
Female 17,400
Other Private Sector Employees 45,900
Male 12,350
Female 33,550
Public Sector Employees 79,750
Male 23,850
Female 55,900
of which
Education 28,200
Healthcare 37,600
Summaryn Private service sector companies employ the largest proportion of the catchment’s residents. At
44.9% of total, this falls below 47.3% and 50% regionally and nationally.
n Manufacturing employment is strong in the area, accounting for 14.4% of total, above 13.6% in the West Midlands and significantly above the national incidence of 10.8%.
n At 13.4%, financial and business services employment falls below 15% in the West Midlands and 18.3% nationally.
n A further 17.1% of all jobs are found in ‘other private sector employment’ against 18.7% in the region and 20.9% nationally. These activities include retail, distribution, private healthcare, education and telecommunication.
n 29.7% are employed by the public sector, close to regional and national averages of 29.9% and 29.8%.
n 10.5% of total are in education, 1% above the regional and national rate. At 14% of total, healthcare employment stands above 13.6% in the region and 12.7% in England.
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Manufacturing employmentKey data
Manufacturing jobs
Total Manufacturing Employment 38,700
of which
Food & Drinks Industry 2,850
Chemicals & Pharmaceuticals 700
Manufacture of Metals & Products 6,400
Machine Manufacture and Engineering 15,150
Rubber & Plastic Products 3,500
Other Manufacturing 10,100
Summaryn Manufacturing is a significant employer of the catchment’s
residents. At 14.4% of all jobs, the manufacturing employment rate stands above 13.6% in the West Midlands and notably above 10.8% nationally. In the central core of the Telford catchment this rises to 17%.
n The majority of these jobs are in high value machine manufacturing and engineering. These make up close to two fifths of all manufacturing jobs, 9% above the region and 16% above the national incidence.
n In addition, metals and metal products manufacture accounts for 16.5% of the total. Although lower than the regional average, employment in the metals sector remains 4% above national rate.
n 9% of manufacturing jobs take place in rubber and plastic products activities compared to 8.5% in England.
n In the central core of the catchment this rises to 10.4%. 77% of these jobs are clustered around the design and manufacture of polymer and plastic products.
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A strong occupational profileKey data
Employment by occupation
Senior Managers & Officials 28,100
Professional Staff 44,350
Part-Qualified Professionals 31,800
Admin / Secretarial Occupations 28,450
Skilled Trades Occupations 35,550
Process & Plant / Machinery Jobs 20,000
Part time employees
Total Part Time Employment 75,900
Part Time Employment Rate 28.2%
West Midlands/England 27.3%/ 27.1%
Part Time, 16 - 19 yrs old 5,500
Part Time, 20 - 24 yrs old 5,750
Summaryn By occupation, over one in ten employed residents are company directors, managers and senior
officials. At a 10.5% share in all jobs, this stands almost 1% above the West Midlands average of 9.4%.
n 16.5% of the catchment’s employees work in professional roles of which 28.3% are science, research, engineering and technology related (SRET). In the region this proportion is only 25.9% regionally and in England 27.1%.
n A further 11.8% are in semi-qualified professional posts with 20.6% SRET-related compared to 18.2% in the region and just 17.8% in England.
n Skilled trade occupations account for 13.2% of total, well above 11.5% in the West Midlands and a full 3% above national average.
n 7.4% work in process, plant and machine operator occupations against 7.9% regionally and 6.2% at national level.
n The catchment’s part time employment rate stands around 1% above the regional and national comparison.
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Non-working labour pools Key data
Jobseekers data (JSA)
Unemployed (average 2012) 14,950
Male 10,050
Female 4,900
Unemployed 20 to 29 5,600
Male 3,950
Female 1,650
Unemployed 30 to 39 3,000
Male 2,050
Female 950
Claimant count rate 4.0%
West Midlands/England 5.9%/4.6%
The hidden labour market
Economically inactive OWA 85,250
Male 31,350
Female 53,900
16 to 24 year olds 21,900
25 to 34 year olds 11,250
% who state they want work 22.6%
Summaryn Close to 15,000 people were actively seeking work in the
catchment each month during 2012, 67.2% of these were male.
n 37.5% of all jobseekers were in their twenties.
n The catchment’s average claimant count of 4% is below the West Midlands and English rate. More localised rates within the catchment vary from a low of 0.6% to a high of 10.8%.
n In addition to those in work and those seeking employment, a further group of over 85,000 residents are classed as economically inactive, equivalent to 21.8% of the OWA population. Women make up 63.2% of this group.
n A quarter of this group (25.7%) are under 25, a majority of whom are in full time education.
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n More importantly, some 19,300 as yet economically inactive individuals have expressed a preference to work given suitable employment opportunities.
n Often quoted obstacles to taking up work are poor access to childcare and inflexible hours. Employers addressing these issues will open up further choice from the local population.
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Abundant workforce training = high skills Key data
Workforce training (2012)
% OWA employees in training 18.3%
Male 32,950
Female 38,500
Production industries in training 20.0%
Private service sector in training 18.2%
Qualifications (2012)
OWA residents with NVQ Level 1 51,900
Out of work, % total OWA 5.3%
OWA residents with NVQ Level 2 73,100
Out of work, % total OWA 6.0%
OWA residents with NVQ Level 3 70,200
Skilled workforce %
Non NVQ1 NVQ2 NVQ3 NVQ4
West Midlands 26.4 12.4 17.6 16.9 26.7
Telford 25.6 13.3 18.7 17.9 24.5
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Summaryn Over 71,000 residents benefitted from work related training during 2012. At 18.3% OWA, the
catchment’s training participation rate is 4% above the West Midlands and almost 1% above the national rate.
n Training rates are relatively high across all types of employment. 20% of people in production industries, including construction, had received training against 16.1% in the region and 18.6% nationally.
n Close to 300,000 OWA residents hold NVQs with almost a quarter of these holding a level 4 NVQ, broadly equivalent to a degree.
n Proportionately more of the catchment’s residents possess NVQs at levels 1, 2 and 3 than reported regionally and nationally, these being around 1% higher in most cases.
n The rate of NVQ2 qualifications in the catchment population is 2% above the English average of 16.6%.
n Moreover, some 74,200 residents with NVQs are not currently working. 16,500 hold NVQ3s and 13,650 hold NVQ4s. All are important , skilled groups for recruitment targeting.
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Strong education factorsKey data
Educational achievement (2012)
5 or more GCSEs (A* - G grades) 96.3%
Shropshire/England 96.7%/ 95.8%
5 or more GCSEs (A* - C grades) 85.3%
Shropshire/England 78.4%/ 83.2%
Average GCSE points score 496.0
Shropshire/England 465.2/ 482.2
Average A Level score 791.6
Shropshire/England 710.6/ 780.5
University labour pools (2012)
University undergraduates 103,900
Overseas, % of total 9.8%
University postgraduates 29,000
Overseas, % of total 34.2%
Students by subject of study
Engineering & technology 7.1%
Engineering 6.1%
IT (Computer Sciences) 4.6%
Business studies 16.3%
All Science studies 27.5%
Summaryn Schools attainment results in the catchment outperform Shropshire
and the national average when considering pupils gaining 5 or more GCSEs graded A* to C and average GCSE points scores.
n A level scores continue to outperform those obtained in Shropshire and England driven by the Thomas Telford part-private school falling within the catchment.
n Employers draw on a large pool of graduates from the area’s nine universities including those adjacent to the catchment in Birmingham and Stoke on Trent.
n Close to 133,000 students are enrolled at these institutions,
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two thirds of the regional total. Over 44,400 people graduated in 2012 with 30% of these at postgraduate level.
n Engineering and technology courses account for 7.1% of all enrolments, above the national rate of 6.3% of students. Engineering represents 6.1% against 5.5% nationally.
n In addition, science subjects make up 27.5% of enrolments, above the West Midlands and national rates of just over 26%.
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Plentiful recruits at theright costsKey data
JTWA cost index (England=100)
Clerical / admin staff 93.5
IT support staff 93.8
Warehouse operatives / pickers 94.4
Manufacturing facility manager 97.4
Design engineers 98.2
Skilled manufacturing trades 98.3
Production manager 99.3
Summaryn Most labour costs across manufacturing and distribution activities
in the catchment serving Telford compare favourably against both regional and national pay rates.
n The most significant cost savings against national pay scales are achievable when recruiting to the bulk of general positions in warehousing, IT and clerical support posts. Clerical salaries fall below regional average.
n All of these categories allow savings of at least 5% against national rates.
n Within the region, Telford offers a relatively low cost location for management level staff in the manufacturing environment and for a range of skilled trades.
n These cost savings are made more attractive by the higher than average skillsets and occupational profile available in the catchment.
85 90 95 100= England
Clerical/Admin Staff(Manufacturing)
IT SupportOccupations
WarehouseOperatives/Pickers
ManufacturingFacility Manager
Design Engineers
SkilledManufacturing Trades
ProductionManager
Telford JTWA
West Midlands
England
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UK manufacturing comparison costs
n Salary rates in Telford’s recruitment area are extremely competitive when judged against competing UK locations (see below). These rates indicate typical achieved salaries in Telford against a range of leading employment markets during 2012.
n This shows Telford in a cluster of relatively low cost north of England locations, able to satisfy recruitment demand whilst retaining cost savings against larger cities close by. Telford’s occupational mix, available skillsets and general education performance outperform many of its peer group locations.
Man
ufac
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anag
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ates
Source: Q3 2013 achieved pay ratesEast West Locations Salary Database 2013, IDS pay benchmark 2013, mysalary.co.uk
Manufacturing Average Salary Rates, 2013
England
Oxfordshire
Greater London
Milton Keynes
Coventry
WarringtonManchester
Birmingham BristolNorthampton
Telford JTWA
Liverpool
£28,000 £29,000 £30,000 £31,000 £32,000 £33,000£36,000
£37,000
£38,000
£39,000
£40,000
£41,000
£42,000
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THEFASTEST
GROWING TOWNin the
Midlands
TelfordLocation
review
Further information is available from East West locations ewlocations.com
or investintelford.co.uk
Invest in TelfordWellington Civic Centre, PO Box 457, Wellington,
Telford TF1 1LX
+44 (0)1952 567589 @investintelford
www.investintelford.co.uk
