Talking with Teens

How to talk to Teens in Social Media Figaro Social Media Conference April 2012

The Social Media Management Agency

Create a voice

Human

Friendly

Authentic

Genuine

Clever

Creative

Non-corporate

Sustainable

Be real

Don’t lie.

Don’t make a

promise you can’t

keep.

Don’t pretend to be

someone you’re not.

Apologise if you’ve

messed up.

Talk to them

Don’t broadcast:

engage

Create conversations –

or jump into them

Ask for advice, input

Not all about your

brand

Dealing with the mob

Teens are touchy

Liable to ‘mob up’

Huge peer influence

Give responsibility

and trust & they may

respond

Don’t get in the

middle of opposing

factions

Do your research

What’s cool? Memes,

leets, fashion, music,

icons – but be careful

of the subtle nuances

Teens react instantly

Teens are sceptics

Be “hater-proof”