Tecta Marketing Update 6-13-13

SALES LEADERSHIP MEETING

JUNE 19-20, SoCAL

PRESENTED BYLEW KLEIN

MARKETING UPDATE Collateral Branding Campaign Analytics Communications Roof & Market Analytics

COLLATERALOwner’s Manual Tecta ES Brochure

Inventory - 831 At the printer2,000 Order50 sent to CSC

> For current customer use5 sent to each RSM

> To review with regional sales teams

1 sent to each RMP

COLLATERALItem QuantityTecta Brochure 2010-16 Pages 3,400TectaSolar Brochure2012-8 Pages 725TectaGov Folder 400TectaGov Capabilities Sheet 250Tecta ES (Green) Folder with 4 Pages 800Tecta Owner’s Manual Binder Set 831Tecta Care 4 Pager 2012 875Tecta Plan 4 Pager 2011 1,175Tecta Repair 4 Pager 2011 900Tecta Response 4 Pager 2011 1,125Tecta Response Case Study 2 Pager 2011 2,950Tecta Service Folder with 4 Pages Stapled 2011 1,475TectaSafetyPoster24x36English 21002 42TectaSafetyPoster24x36Spanish 21003 48

Current Inventory

COLLATERALSales Letters & Direct Mail

Follow-Up Letter Checklist Mailer Cold Call Mailer

Tecta Response Program

BRANDINGConcept Trucks for Tecta America Dakotas

Model Truck Actual Cab

BRANDINGAnthony Roofing Signage

EMAIL ANALYTICS (OPEN RATES)

29.6% 27% 14% 40.7%

47% 41% 53% 45%

22 Total Emails

EMAIL ANALYTICS

TECTA EAST ADWORDS ANALYTICS

79 Users have visited TectaAmerica.com from an adwords ad. 28 people called directly from adwords ad. 99 people clicked on adwords ad to access website. 31,839 impressions since 5/24. 5.0 avg. position among keyword competitors.

CAMPAIGN ANALYTICSTecta East Blitz – Media/PR Report

eMedia Metrics (1 week) Baltimore and DC CityBiz List – 34 clicks via Baltimore, 11 clicks via

DC Buildings Magazine – 2 clicks, 587 impressions The Dispatch – No metrics reported to date BOMA – No metric reporting capabilitiesPR Releases (pick-ups) Baltimore CityBiz List www.congoo.com

http://www.congoo.com/

http://www.mdcoastdispatch.com/

http://www.boma.org/

SOCIAL MEDIA

SOCIAL MEDIA

10 Views

4 Views

CSC Video

COMMUNICATIONS

30%Open Rate

Poster MW SupportTeam Binder

TS MarketUpdate

TA EastBlitzPromo

PRESENTATIONS

Strategic Accounts Tecta Capabilities

SA Coke Presentation PP Presentation PP Checklist

TectaSolar SOQ

MISC. ADVERTISING

Bears AdSvc. Truck Poster

AASBO Trade Show

PUBLIC RELATIONSMarch K. Degener Release

• Daily Herald, unique visitors: 265,532• Roofing Contractor, unique visitors: 3,519• Roofing Roswell

April Charleston OU expansion

• Charleston Business Journal, unique visitors: 13,329• Charleston Real Estate News

Barre Wool Solar release• Solar Plaza, unique visitors: 28,000• Solar Builder• NCPA Hotline• SeeNews Renewables

Commercial Construction & Renovation, “Weathering the Storm”, circ: 8,458May Nate Smith new hire release

• Roofing Contractor, unique visitors: 3,519• Roofaholic• Midwest Roofer, circ: 1,500

Retail Facility Business, “Green Roof Benefits” article Roofing Contractor, feature write up/image of Tecta Tracker, unique visitors: 3,519June Santa Clara release, Roofing Contractor, unique visitors: 3,159 Midwest Roofer Adam Paris article, circ: 1,500 HC+O to profile Nate Smith

QUESTIONS? / THANK YOU!

ROOFING & MARKET SPACE

ANALYTICS

1. Houston, TX2. Dallas, TX3. Austin, TX4. Washington DC5. New York, NY6. Phoenix, AZ7. Seattle, WA8. Atlanta, GA9. Denver, CO10. Raleigh, NC11. Charlotte, NC12. Orlando, FL13. Minneapolis, MN14. Los Angeles, CA15. Tampa, FL16. Boston, MA17. Ft. Worth, TX18. Nashville, TN*19. San Antonio, TX20. Portland, OR*21. Las Vegas, NV*22. Chicago, IL23. Jacksonville, FL24. Columbus, OH25. Oklahoma City, OK

26. Orange County, CA27. Baltimore, MD28. Riverside, San Bern., CA29. San Diego, CA30. San Jose, CA31. St. Louis, MO*32. Virginia Beach, VA33. Philadelphia, PA34. Miami, FL35. Indianapolis, IN36. Bethesda, MD37. Kansas City, MO*38. Oakland, CA39. West Palm Beach, FL40. Edison, NJ41. Charleston, SC42. El Paso, TX43. Richmond, VA44. San Francisco, CA45. Des Moines, IA*46. Salt Lake City, UT47. Columbia, SC48. Newark, NJ49. Louisville, KY50. Warren, MI

Tecta OU Locations

HOUSING PERMITS – 2013 TOP 50 METROS

Sources: Census, BLS, JBREC

* Strategic Partners

2013 MARKET PLACE Commercial building will increase 12%, a slightly faster

pace than the 5% gain estimated in 2012. Both warehouses and hotels will benefit from lower

vacancy, while store construction will feature more upgrades to existing space.

Increase for office construction will be modest. Institutional building will level off, following the steep drop

estimated for 2012. For educational facilities, K-12 construction will slip further

while college and university construction should stabilize. Healthcare facilities are expected to make a modest

rebound in 2013. The manufacturing building category will grow 8%, showing

improvement after its 2012 decline (-31%)Source: 2013 Dodge Construction

Outlook

2013 MARKET PLACE

Source: 2013 Dodge Construction Outlook

% Change 2013/2012 Nonresidential Buildings (MM Square Feet)

Stores & Shopping Centers +18Office Buildings +8Hotels & Motels +12Other Commercial Buildings +10Manufacturing Buildings +6Educational Buildings -6Healthcare Facilities +2Other Institutional Buildings -2

2013 MARKET PLACE


2013 Regional Estimates (MM’s Dollars)

2011 2012 2013 % ChangeActual Preliminary Forecast 2013/2012

2013 MARKET PLACE


Top 10 Metro Areas: Multifamily Construction ‘12 (%chg., 2012/2011)

1. New York, NY -42. Dallas-Ft. Worth +383. Washington DC +74. Miami, FL +875. Austin, TX +3026. Houston, TX +377. Seattle, WA +258. San Antonio, TX +999. Los Angeles, CA -2110.Denver, CO +106

2013 MARKET PLACE


Top 10 Metro Areas: Store Construction‘12 (%chg., 2012/2011)1. Chicago, IL +1102. Houston, TX +283. New York, NY -194. Washington, DC +395. Dallas-Ft. Worth, TX +16. Atlanta, GA +577. Miami, FL +928. Los Angeles, CA +549. St. Louis, MO +9210.Philadelphia, PA -27

2013 MARKET PLACE


Top 10 Metro Areas: Office Construction ‘12 (%chg., 2012/2011)

1. Houston, TX +272. Washington, DC - 463. Dallas-Ft. Worth, TX +1214. New York, NY +45. Minneapolis, MN +1816. Kansas City, MO +7207. Los Angeles, CA +4808. Boston, MA - 249. Baltimore, MD +13110.Denver, CO +113

2013 MARKET PLACE


Top 10 States: Hotel Construction ‘12 (%chg., 2012/2011)1. Texas +1532. New York +473. Florida +2254. California +1465. Tennessee - 126. Pennsylvania - 147. North Dakota +38. Georgia +2729. Louisiana - 3710.North Carolina - 25

2013 MARKET PLACE


Top 10 States: Education Construction ‘12 (%chg., 2012/2011)1. Texas - 202. Georgia +53. California - 244. Ohio - 375. Illinois +186. Massachusetts +97. Florida - 468. Oklahoma +119. Virginia - 2110.Pennsylvania - 36

2013 MARKET PLACE


Top 10 States: Healthcare Construction ‘12 (%chg., 2012/2011)

1. Texas - 372. California - 363. Florida +34. North Carolina +55. New York +206. Missouri +1077. Tennessee +908. Ohio - 399. Illinois - 3310.Indiana +1

2013 MARKET PLACE

Source:

2013 Q1 Baird Roofing Survey

Robert W. Baird & Co.

Nonresidential Volume was down slightly year/year impacted by

unfavorable weather comparison Price remained flat year/year absent broad-based

price increase and volume growth 2013 volume growth outlook implies modest

acceleration in 2H; growth to return in Q2 Vast majority of respondents have seen or expect to

see market uptick within six months

http://www.rwbaird.com/

2013 MARKET PLACE

Source:



Nonresidential – Current Volume

Declines led by EPDM and PVC, with TPO and insulation comparisons near flat


2013 MARKET PLACE

Source:



Nonresidential – Current Pricing

Pricing appears generally flat across membrane types and insulation


2013 MARKET PLACE

Source:

2013 June Reed Construction Expansion Index

The Expansion Index from Reed Construction Data is a 12 to 18 month "look ahead" at the construction marketplace. It indicates whether a location's construction volume is expected to expand or shrink in the upcoming 12 months. The Expansion Index is updated monthly, with the chart below representing data from June 2013 by MSA.Shrinking Expanding Hot

QUESTIONS? / THANK YOU!

Tecta Marketing Update 6-13-13

Documents

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