Techonomy 2013 - DTP - Zappos - 2013 11-12
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Transcript of Techonomy 2013 - DTP - Zappos - 2013 11-12
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ZAPPOS.COMDELIVERING HAPPINESSDOWNTOWN PROJECT
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Slide 2
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Downtown Project
CollisionsCommunityCo-Learning
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Slide 4
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
“a great brand is… ______”
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Slide 5
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
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Slide 6
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
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Slide 7
Las Vegas City Hall
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Slide 8
Las Vegas City Hall
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Slide 9
Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
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Slide 10
http://static.panoramio.com/photos/original/400729.jpg
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Slide 11
Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
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Slide 12
Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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Slide 13
NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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Slide 14
Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
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Slide 15
Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
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Slide 16
Downtown Vegas - Fremont East
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Slide 17
Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
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Slide 18
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
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Slide 19
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Community
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Slide 20
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
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Slide 21
DOWNTOWN PROJECT GOALS
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Slide 22
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
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Slide 23
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
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Slide 24
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
The Co-Learning and Co-working Capital of the World
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Slide 25
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
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Slide 26
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC
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Slide 27
ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
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Slide 28
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL
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Slide 29
ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity
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Slide 30
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
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Slide 31
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,Innovation, and Productivity
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Slide 32
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
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Slide 33
$50M – Small Businesses
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Slide 34
$50M – Small Businesses
Criteria
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Slide 35
$50M – Small Businesses
Criteria Owner Operated - Passionate
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Slide 36
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community
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Slide 37
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability
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Slide 38
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
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Slide 39
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something
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Slide 40
$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something Story-worthy
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Slide 41
Natalie
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Slide 42
Natalie
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Slide 43
Natalie
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Slide 44
Natalie
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Slide 45
Natalie
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Slide 46
Natalie
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Slide 47
Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
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Slide 48
Check Cashing
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Slide 49
Sarah
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Slide 50
Sarah
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Slide 51
Sarah
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Slide 52
Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
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Slide 53
Shipping Containers
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Slide 54
Shipping Container Park
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Slide 55
Shipping Container Park
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Slide 56
Shipping Container Park
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Slide 57
Shipping Container Park
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Slide 58
Shipping Container Park
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Slide 59
Bike Sharing
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Slide 60
$50M – Tech Startups
http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
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Slide 61
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
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Slide 62
The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
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Slide 63
$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
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Slide 64
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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Slide 65
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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Slide 66
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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Slide 67
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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Slide 68
$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
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Slide 69
$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
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Slide 70
$50M – Education, Arts, Culture
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Slide 71
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Slide 72
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Slide 73
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Slide 74
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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Slide 75
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
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Slide 76
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
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Slide 77
HOW TO ACCELERATE LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
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Slide 78
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
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Slide 79
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees2. 1000 Teach For America corp members
and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents
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Slide 80
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Company
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Slide 81
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a City
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Slide 82
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a CityValues
InnovationSerendipity
ParticipationUpward Mobility
Attracting Startups and the Creative Class
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Slide 83
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
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Slide 84
LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…
Curated ContentSerendipity
LearningConnectionsCommunity
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Slide 85
Downtown Vegas Every Day
Curated ContentSerendipity
LearningConnectionsCommunity
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Slide 86
Fremont St. & Las Vegas Blvd.
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Slide 87
Fremont St. & Las Vegas Blvd.
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Slide 88
Fremont St. & Las Vegas Blvd.
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Slide 89
Fremont St. & Las Vegas Blvd.
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Slide 90
Fremont St. & Las Vegas Blvd.
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Slide 91
Fremont St. & Las Vegas Blvd.
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Slide 92
Fremont St. & Las Vegas Blvd.
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Slide 93
Fremont St. & Las Vegas Blvd.
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Slide 94
Fremont St. & Las Vegas Blvd.
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Slide 95
Fremont St. & Las Vegas Blvd.
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Slide 96
Downtown Vegas Monthly Cadence
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Slide 97
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
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Slide 98
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
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Slide 99
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion Week
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Slide 100
Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion WeekWeek 4 – Catalyst Week
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Slide 101
Fashion Incubator – Stitch Factory
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Slide 102
Fashion Incubator – Stitch Factory
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Slide 103
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
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Slide 104
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/day
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Slide 105
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
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Slide 106
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year
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Slide 107
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year= 1000 “collisionable” hours/year
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Slide 108
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg
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Slide 109
Jake – Flint and Tinder
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Slide 110
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
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Slide 111
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/day
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Slide 112
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
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Slide 113
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year
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Slide 114
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year= 1000 “collisionable” hours/year
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Slide 115
Return On Collisions (ROC)
“Subscribe” toDowntown Vegas
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Slide 116
Return On Collisions (ROC)
1. 100 residents per acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
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Slide 117
Return On Collisions (ROC)
1. 100 residents per acre
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Slide 118
Return On Collisions (ROC)
1. 100,000
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Slide 119
Return On Collisions (ROC)
1. 100,000 “collisionable”
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Slide 120
Return On Collisions (ROC)
1. 100,000 “collisionable” community
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Slide 121
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours
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Slide 122
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per
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Slide 123
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre
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Slide 124
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per
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Slide 125
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per year
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Slide 126
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per year
2.3 collisionable hours per square foot
per year
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Slide 127
OUR BIG BET… 3 Guiding Principles
Accelerate:1.Collisions2.Community3.Co-Learning
And everything else will fall into place…(productivity, innovation, growth, happiness)
What will people say about downtown?
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Slide 128
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Slide 129
ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
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Slide 130
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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Slide 131
75% Will Live In Cities in Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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Slide 132
The 4-Minute Mile
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Slide 133
The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
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Slide 135
A great
brand
is a story that never stops unfolding.
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Slide 136
A great
brandcompany
is a story that never stops unfolding.
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Slide 137
A great
brandcompanycity
is a story that never stops unfolding.
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Slide 138
A great
brandcompanycitycommunity
is a story that never stops unfolding.
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Slide 139
Thank you!
For a copy of this presentation:
For more information:
www.DowntownProject.com
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Slide 140
http://www.youtube.com/watch?v=AF4f3l4a4_A