TEAM8_Semester_1_Project_2_Group_11_Final_Presentation
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3SPLIT Christina Bengtson, Dovile Montvydaite, Aleksandra Taniberg, Andreas Lindecrantz Røder, Michelle Lund Rasmussen, Cristina Bech-Jensen, Shazam Ibrahim
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Transcript of TEAM8_Semester_1_Project_2_Group_11_Final_Presentation
3SPLIT
Christina Bengtson, Dovile Montvydaite, Aleksandra Taniberg, Andreas Lindecrantz Røder,
Michelle Lund Rasmussen, Cristina Bech-Jensen, Shazam Ibrahim
Generate leads + create awareness
Target B2B
50+, bigger cities
To be traceable
TASK
How can we achieve this?
Awareness / interest in 3Split in B2B sectorSuspicion, humor and security
„Are you paying for this?“
CAMPAIGN
Chaos vs. perfect world
Exaggerated situations
EXAMPLE
EXAMPLE
Trust / Safety factor
OTHER SCENARIOS
OTHER SCENARIOS
STRATEGY
SUPPORTING CAMPAIGN
Direct mail bundles
LANDING PAGE
LAUNCH PLAN
Photo shoot 88.300 DKK
Production 144.800 DKK
Media
226.620 DKK
Buffer 120.000 DKK
Total 1.433.370 DKK
Online
853.650 DKKOffline
BUDGET
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Still not convinced?
