Titel presentatie[Naam, organisatienaam]

Working Day - Track: Food clusters Internationalization & lean landing

Michael Rottbøll, CFO & Partner Quercus Group Lars Horsholt Jensen, Head of Projects & Innovation ABP A/S

Internationalization & lean landing

Internationalization & lean landing

TCI 2016Session F2

Thursday 10th November 2016

Agenda

1. Introduction2. Inspiration3. Interaction

Who are we?

Lars Horsholt Jensen, Head of Projects & Innovation• Part of ABP A/S since 2013• M.Sc Public Administration, Aalborg University• Background in cluster management, project management,

business development

Michael Rottbøll, CFO & Partner• Co-founder of Quercus Group 2012• Active crop farmer – 100 hectars• Agriculture economist and project manager

Agro Business ParkTurning knowledge into business within biobased clusters through:

InnovationIncubation InvestmentInternationalization

Quercus GroupThe firm specializes in regional sustainable development, through cluster development and facilitating multi-stakeholder and cross-border collaborationsSpecialized areas: Green Growth, Cleantech, Agribusiness, and Smart Cities

Objective of the session

…stimulate curiosity and discussion on how to add value to cluster internationalization proces…

…create new C2C international collaborations on the spot…

When clusters go international……they plan well…

…and they don’t travel light…

International strategy

Some concerns…Liniar strategy approachSpeed Fit to diversity of cluster membersRessources Risk

…raises the issue of how to deliver value in the process…

Lean …startup …internationalization concepts

Collecting/understanding needs

Build (minimum viable product) – measure – learn

Objective: Creating value and validated learning

Questions & comments

?

GLOBAL MINDSCase for inspiration

Michael Rottbøll, CFO & PartnerTCI GC, 10 November 2016

Internationalizing SMEs Small cluster Global minds from beginning Involving mentors Focus on markets abroad One year project

How We Did It

• Found the food companies• Advertised for mentors on Linked-in• Screened the in coming mentors• Partnered the mentors and companies

The Run• Companies and mentors got to know each

other• Mentors visited the companies• Steps was agreed• Tree mentor meetings spread over one year• Follow ups in between the mentor meetings• Knowledge sharing between the companies

and mentors

The Results

• Companies found new export markets• Companies tested logistics in new markets• Companies had to reorganize themselves• Companies requested new members of their

board.

Learnings

• Milestones in this regard are too hard• Mentors would love to spend more time with the

companies• Mentors would like to get more dilemmas from the

companies• Some companies had to rethink their business plans• It is easy to get high ranked business people as

mentors• Mentors like to help SMEs and get to learn as well• Some mentors are still involved in the mentored

company

Questions & comments

?

Lean …startup …internationalization concepts

Collecting/understanding needs

Build (minimum viable product) – measure – learn

Objective: Creating value and validated learning

And now we work…1. Build a minimum viable collaboration

• Has to create value/meet needs of cluster members• Must not involve external funding• Can be implemented on Monday morning

2. Measure • present and gain feedback

3. Learn • revise your offer (rebuild or ”pivot”)