1. TARGET AUDIENCE INTERVIEWRESULTS SUMMARY 2. 1. How often do you read magazines andof what genre?I received two answers to how often they read magazines as myfirst interviewee replied with monthly and the second with weekly,this would influence how often I choose to produce my ownmagazine. With regards to genre they read magazines of bothfashion and gossip, this was interesting as the magazine I amplanning on producing would also be a fashion magazine thereforeit would be more likely to appeal to them.I have now chosen that I would produce my magazine monthlyand has also backed up my idea of a fashion magazine as this hasproven that my target audience would be interested in readingone. 3. 2. What magazines do you already read?Glamour and Cosmopolitan magazine were the answers I receivedtherefore I am able to see who my competition is but also whichmagazines I should use as my inspiration.By finding this out I will m now research Glamour andCosmopolitan magazine in more detail in a way which I can seehow they have constructed their magazine and to find someinspiration which I could include in my magazine and challengetheir conventions. 4. 3. Would you be interested in buying afashion magazine?Both of my interviewees replied with yes therefore I believe I havechosen an appropriate genre to suit my target audience. This alsotells me that their could be room in the market for another fashionmagazine. 5. 4. What would attract you to a magazine?'The clothing used and the text on the front cover', 'The modelsand images would attract me and the colour scheme as if it is boldit would stand out' With receiving this feedback I am now able tosee which conventions I should include to allow my magazine toattract and appeal to my target audience.I will use; fashionable 'in trend' clothing, a vary of text sizes andfonts, include young attractive female models who the audiencewould be able to relate to in the images with poses and stylingwhich would fit with my theme but will also be interesting for thetarget audience and a bright bold colour scheme for instant impacton the viewer. 6. 5. What would you be interested inreading about in an article?'Celebrity stories to do with fashion', 'fashion and make up tips'this would be an important aspect to include an interesting articlewhich the target audience would be drawn into reading. With thisinformation I am able to get a further idea on what I will include inmy main article and what I will write it about.I have decided based on this response that I will include acelebrities fashion look with a high street version on how torecreate it, I will also include the make up which they use. 7. 6. What shops do you like on the highstreet and why?These specific individuals like the stores; Topshop, Bank and RiverIsland. The reasons why they like these stores is because they areaffordable, with a good quality of clothing for the price and theylike the style clothing which they sell. By finding this out I am ableto see which brands I should include inside my magazine to allow itto appeal to the target audiences style and also allows them torecognise the brands and to know exactly where they can get theclothing from without any confusion or trouble. This would alsomake the article more entertaining for them and useful with usingbrands they recognise I would be able to attract them more asthey would recognise this brands for been good quality andaffordable.I have chosen to feature these brands inside my magazine andothers like them. 8. 7. Where did you get the clothes you arewearing now?The clothing my representatives of the target audience werewearing were from the stores; Bank, Primark, Levi, Office andTopshop. This shows me where my target audience likes to shop ingreater detail as this also allows me to see how they use thesestored to style themselves from the day I undertook the interview.These are also stores which I should think about including insidemy magazine.I have also chosen to use these stores inside my magazine asthese would allow my magazine to appeal to the target audienceand they would be more interested within its features. 9. 8. Where did you get the make up youare wearing now?The makeup these individuals were wearing was from; Superdrug, Benefit andMAC. The makeup they were wearing was mascara, foundation and bronzer.This allows me to see what makeup types my target audience like to wear andtherefore what I should include in my magazine. This also shows me whichmake up brands I should use. I do have to consider the fact that the make upwhich they were wearing was there casual wear therefore they could alsowear more for special occasions in which I should include various other typesof makeup from these brands as this could not only give them more choicebut could also be included as make up tips which was a recommendation froma previous question relating to my articles.I will use these brands in my magazine and some chosen others as thiswould allow me to give the audience more choice and therefore a moreentertaining article. I will also include tips on when would be best to wear thisstyle of makeup and what clothing to match with to complete the look. 10. 9. What celebrities style inspires you?The answers I received were Cara Delevigne and Michelle Keeganas both their styles are casual and laid back. This means that inorder to appeal to my target audience I should study thesecelebrities styles and incorporate them into my magazine. Byfinding out that my target audience like a chill laid back style willalso influence the clothing I choose to include in my magazine.I will incorporate these two celebrities styles into my magazinesas this would create an appeal to them and make my articles moreinteresting for them. Thus making my magazine more successful. 11. 10. Would you buy a magazine whichdoes not feature celebrities?'Yeah as long as the features are still interesting', ' I wouldn't mindas long as it was a fashion magazine as I would be more interestedin the clothing'. This tells me that It is not essential that I includecelebrities inside my magazine as long as I still ensure that thearticles are interesting. It does however also show by the choice ofwords that they would still be interested in seeing celebritiestherefore it could be a good idea to include them.Based on this feedback I have chosen to include celebrities aseven though they have answered that they wouldn't mind I do stillbelieve they would be interested in them as they have also saidthat some of their styles inspire them. This would also be a goodchoice for an article basis. 12. 11. How much are you willing to pay for amagazine?The answers I received were; 'Anything up to 3' and 'Between 2 to 3pound as I am a student I cant afford any more than that weekly'. Thisgives me a price boundary for my magazine as by choosing appropriaterepresentative for my target audience I am able to see how much theywould ideally like to pay for a magazine. Being a student is also a goodpoint as with my target audience are fairly young this means that they willnot have a vast amount of money spare for entertainment and luxuries.This would have to be kept in mind for the success of the magazine and tobe competitive.I have chosen to make my magazine 2 as since it was stated that theywould be willing to pay 2 a week they will definitely be able to pay thismonthly. This also shows that I have considered their financial situated inorder to make the magazine more attractive and appealing to them.