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Transcript of Table 3 - Benchmark « What companies do with 2.0 ? » © In Principo - 75 boulevard Haussmann 75008...
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Table 3 - Benchmark« What companies do with 2.0 ? »
© In Principo - 75 boulevard Haussmann 75008 PARIS + 33 1 42 68 50 34 - Document Confidentiel
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Reminder : Web 2.0 is…
© In Principo - Conseil en Management Agile - 2008 2
expression connection participation
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© In Principo - Conseil en Management Agile - 2008 3
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© In Principo - Conseil en Management Agile - 2008 4
The blog revolution1
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Managing small business
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eBay shop © In Principo - Conseil en Management Agile - 2008 6
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Dispatching offers with Twitter © In Principo - Conseil en Management Agile - 2008 7
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Twitter : stay connected with your community © In Principo - Conseil en Management Agile - 2008 8
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Sharingpicturesin Flickr
© In Principo - Conseil en Management Agile - 2008 9
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Following offers by RSS
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© In Principo - Conseil en Management Agile - 2008 11
Localisation of customers (Google mash-up)
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Expert blogs
© In Principo - Conseil en Management Agile - 2008 12
Expert in social marketing
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French entrepreneur in Silicon valley
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Bob Lutz talks to clients © In Principo - Conseil en Management Agile - 2008 14
CEO blog : the boss point of view
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Trump opinions © In Principo - Conseil en Management Agile - 2008 15
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Jonathan Schwartz, the Sun’s boss blogs © In Principo - Conseil en Management Agile - 2008 16
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Why let the employees blog ?
collective intelligence influence : each employee becomes an
ambassador has to be a strategy
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Employee blogs
BBC
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Microsoft
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afl-cio, a federation of unions © In Principo - Conseil en Management Agile - 2008 20
Union blogs
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IBM virtual strikes
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Human ressources blogs
Join the police : promote e-recruitment © In Principo - Conseil en Management Agile - 2008 22
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Corporate blogs
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Web 2.0 inthe intranet2
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Intranet 1.0 vs Intranet 2.0
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Intranet 1.0
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Lockheed Martin intranet 2.0 © In Principo - Conseil en Management Agile - 2008 28
Intranet 2.0
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Profile with tags + content feed
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Wiki : create living documentation
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Discussion and vote : find answers and build consensus
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Publish organisational news
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Socialize your company on line3
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Web 2.0 is social
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Find people
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Find people (search on tags)
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Cooperate on line
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Are you Web 2.0 oriented ?
© In Principo - Conseil en Management Agile - 2008 37
Five seconds to find the RSS button
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And now, where is the RSS button ?
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Human ressources 2.0 ?4
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Presentation of Saint-Gobain products on Second life
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Is Web 2.0 appropriate for learning ?
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How digital is your company ? Are you traditional or innovative ?
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http://www.flickr.com/photos/25868262@N06/2661910467/
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Are you utopic or realistic ?5
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Web 2.0 could be risky for your company ?
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http://www.flickr.com/photos/lorenzodefacundo/76151574/sizes/o/
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A customers makes a film to criticize a game of the EASports company
Be where your clients are
http://www.youtube.com/watch?v=h42UeR-f8ZA
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http://www.youtube.com/watch?v=FZ1st1Vw2kY
EASports replies… the same way
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What about you ? How fast are you ready to change ?
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http://www.flickr.com/photos/funky64/2566401845/
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How to change ? What do you think to open the Web 2.0 door’s ?
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http://www.flickr.com/photos/10089490@N06/2511734134/
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Xavier de Mazenod
[email protected] skype : mazenod