Copyright © Allyn & Bacon 2007 Chapter 12 Psychological Disorders.
T- 1 Copyright©1997, Allyn & Bacon Newspapers Chapter 4.
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Transcript of T- 1 Copyright©1997, Allyn & Bacon Newspapers Chapter 4.
T- T- 11
Copyright©1997, Allyn & Bacon
Newspapers Chapter 4
T- T- 22
Copyright©1997, Allyn & Bacon
NEWSPAPERSImportance as Medium
Major news source for most people
1 of 3 Americans reads one daily
1,570 daily papers in United States
60 million copies daily
Local advertisers’ preferred medium
T- T- 33
Copyright©1997, Allyn & Bacon
NEWSPAPERSNational Dailies
Wall Street Journal- Barney Kilgore reshaped WSJ 1940s
- Part of Dow Jones
USA Today- Al Neuharth created 1982
- Part of Gannett
T- T- 44
Copyright©1997, Allyn & Bacon
NEWSPAPERSNational Dailies
Christian Science Monitor
- Mary Baker Eddy founded 1908
- Church is publisher
National Editions: NY and LA TImes
T- T- 55
Copyright©1997, Allyn & Bacon
NEWSPAPERS Challenges for Dailies
Circulation patterns- Sales declining
- Young people aren’t buying
Advertising patterns- More competing media
- Traditional advantages withering• Portability, Diverse indexed content, Depth
coverage, Low cost
T- T- 66
Copyright©1997, Allyn & Bacon
NEWSPAPERS Challenges for Dailies
Newspaper Websites
- Not yet turning a profit
T- T- 77
Copyright©1997, Allyn & Bacon
Newspapers Chapter 4
END