Quality quickies: Understanding a behaviour focused design approach

@jodiemoule

When you are designing an experience…

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…understanding behaviour should be the !irst priority

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When you make something easy for people…they like it

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ability Easy to Do

Hard to Do

Fogg Behavior Model www.BehaviorModel.org

at same moment m

otiv

atio

n B = mat

ability Easy to Do

Hard to Do

Fogg Behavior Model www.BehaviorModel.org

at same moment m

otiv

atio

n

triggers fail here

B = mat

triggers Succeed here

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So what is it that you want your target audience to do with your product?

So how can I help you make your designs easier in 3 minutes?

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1. The ‘!irst click’ test…

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Why?

2. The ‘!ive seconds on a page’ test…

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Why?

3. The ‘comprehension’ test…

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Why?

4. The ‘what is the main value’ test…

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Why?

5. The ‘what information is most important’ test?

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Why?

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Remember! Smart business is about helping people do what they already want to do, but making it really easy for them...

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Thank you! @jodiemoule m: 0415 288 823