In 2011 D6 Sports was approached by accomplished athlete and Action Sports golden boy, Shaun White to license a hard goods category. Wasting no time, a business plan and proposal was submitted to Shaun and his agents. Shortly after D6 signed exclusive global rights for his brand; Shaun White Supply Co.

ABILITY TO EXECUTE: A brand is born.

BRAND LAUNCH

Logo debuts at the Summer X-Games in Los Angeles and wins the Vert Gold Medal.

Official brand launch at the DEW TOUR in

Las Vegas.

Transworld Biz Brand Launch Press Release

Shaun White had great personal exposure leading in to the 2011 Summer X-Games which lent itself to this new brand promotional opportunity.

PRODUCT DEVELOPMENT Every product was rigorously tested, changed and tested again until Shaun and his team felt industry standards were met. It was important that SWSC’s products could be used by him in competition and recreational athletes. We created, produced and delivered authentic products at the highest specs at affordable price points.

GLOBAL DISTRIBUTION

ISPO Tradeshow Booth

The US market was our primary distribution focus. We launched Target exclusives at mass, wholesale/club stores, specialty sporting good, skate and specialty stores, and E-Commerce. In 2012 SWSC was launched internationally, reaching global distribution in 1 year.

Personal Brand Welcome to Retailers Brand Feature on Walmart.com

Amazon.com Brand Page

Promotional DVD with Purchase

MARKETING INITIATIVES

Shaun White Supply Co National Commercial Website Launch in 2011

Brand Launch Party

Facebook Page Instagram & Twitter

We elevated baseline mass-market awareness of SWSC by enhancing perception and showcasing that Shaun was a true supporter of the brand. Creating a multi-tiered, multi-platform branding and communications campaign to connect with his fans and consumers.

Boys & Girls Club : Teen Leadership Awards

RETAIL PERFORMANCE

Toys R Us End Caps. First new bike brand in 11 years. Sporting Goods Stores

End Caps

Sales quickly increased with improved in store showcases of products, and package designs that better connects Shaun to the brand and highlights his accomplishments while enhancing the consumer’s experience.

Developed and executed Walmart Half Pallet displays.

Amazon.com Brand Showcase

“Club” store Pallet display

Wal-Mart Holiday Shipped 80,000 Units