E3 brand story 2015

E3 Spark Plugs

BRANDREVIEW

E3 Spark Plugs: Challenge

BUILD CREDIBILITY AND AUTHENTICITY

COMMUNICATE COMPELLING MESSAGES TO CORE AUDIENCES

EXPAND THE BRAND INTO INTERNATIONAL MARKETS

5-4-3-2-1 IGNITION

1995: Pyrotek engineers begin testing edge-to-edge spark discharge theories.

E3 Spark Plugs: History

#481997: Using proprietary test protocol, 48 different electrode configurations were tested until dis-covering the electrode geometry that would become the foundation of E3 Spark Plugs technology.


EPA1998: The EPA finds that Pyrotek technology “offers clear advantages in HC and CO emissions con-trol while at the same time improving power and fuel economy.”


6,495,948December 17, 2002: U.S. patent issued for an invention that relates to improved spark plugs for igniting a fuel charge in an internal combustion engine, and is particularly concerned with an improved spark plug construction which improves combustion pressure and fuel milage and diminishes exhaust pollution.


BRANDIT

October 2001: Pyrotek begins working with Mark Wronski to name and create the brand identity for a new spark plug that will enter the North American market in the first quarter of 2002.


A COMPLETELY NEW KIND OF SPARK PLUGThe first new spark plug patent in over 100 years

E3 Spark Plugs: Brand Development

PRECISEPASSIONATEOPTIMISTICHIGH INTELLI-GENCEINTENSE

E3 Spark Plugs: Core Brand Attributes

THE CATALYST IS ADRENALINE. HIGHLY COMPRESSED GASOLINE AND OXYGEN IGNITED BY A SPARK. EXPLOSIONS 600 TIMES A SECOND. 300 HORSEPOWER. WHEN YOU MIX THESE INGREDIENTS TOGETHER, THE COMBINATION IS DEADLY. FAST LIVING, WITH THE ADVENT OF COMPUTER TECHNOLOGY, THE AVAILABILITY OF HIGH PERFORMANCE COMPONENTS AND THE SEEMINGLY GREATER ACCESS TO KNOWLEDGE, RACERS CAN TRANSFORM EVEN THE MOST MUNDANE COMMUTER CARS INTO SUPER CARS PRODUCING PRODIGIOUS AMOUNTS OF POWER THAT BORDERS ON THE OBSCENE.

BACK IN THE 50’S AND 60’S THEIR PARENTS TUNED THEIR CHEVYS AND FORDS WITH SCREWDRIVERS AND CRESCENT WRENCHES. TODAY’S HOT CARS ARE TUNED WITH LAPTOPS AND ALGORITHMS.

E3 Spark Plugs: Brand Inspiration – The Fast and the Furious

PYROTEK ENGINEERING, EDGE-TO-EDGE DISCHARGE THEORY, MICRO-COMBUSTION STUDIES, PROPRIETARY TEST PROCESSES, OPTIMIZED ELECTRODE DESIGN, SPARK GENERATION, MULTIPLE EDGE POINT DESIGN, OPTIMIZED SPARK ZONE AND MICRO AERODYNAMICS.

E3 Spark Plugs: Brand Inspiration – The Matrix

MORE POWERLESS POISONPyrotek Labs: commited to the continued development of poweful, efficient, clean combustion technology.

E3 Spark Plugs: Brand Promise

E3=The Name

ENERGYEFFICIENCYECOLOGY

The Mark

The E3 name is short-hand for “Energy, Efficiency, Ecology.” The bold italic capital “E” is used to convey strength, power and movement. The circle-3 represents the motion of wheels, engines and planet earth.

The Product

EXPLOSIONS600 TIMES A SECOND

E3 Spark Plugs: Voice/Language/Tone

HIGHLY COMPRESSEDGASOLINE AND OXYGEN IGNITED BY A SPARK

E3 Spark Plugs: Brand Voice

E3 Spark Plugs: Color

FULL-SPECTRUM COLORS DRAWN FROM THE WORLD OF MOTORSPORTS EXPRESS THE POWER, THE PASSION AND THE EXCITEMENT OF THE E3 BRAND.

E3 Spark Plugs: Visual Style – Automotive

BOLD, INTENSE, DYNAMIC, DRAMATIC,HIGH-ENERGY, BRIGHT, CLEAN, HEAT, HARD-EDGE,SATURATED COLOR, A SENSE OF SPEED AND POWER

CLEAN, BOLD, INTENSE COLOR, DYNAMIC,HIGH ENERGY,BRIGHT,DRAMATIC

E3 Spark Plugs: Visual Style – Marine

PURE SPEED, RAW POWER, HIGH-ENERGY, CLEAN, BOLD, INSENSE, SATURATED COLOR, DYNAMIC, DRAMATIC, COMPETITIVE

E3 Spark Plugs: Visual Style – Powersports

BRIGHT, BOLD, CLEAN, INTENSE COLOR, NATURE, SKY, WATER, GRASS, EARTH, OPTIMISTIC, DIVERSE, GOODNESS, GROWTH

E3 Spark Plugs: Visual Style –Lawn & Garden

E3 brand story 2015

Design

Transcript of E3 brand story 2015