Brand Story - Mads Fischer
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MY
BRAND
STORY
Mads Fischer
Online Marketing
I live in
CopenhagenDenmark
No geographical sphere
I am here now
Where I can end up in 2012
I can help you in these areas
WHOM WHY
HOW
Online Marketing skills (1-10)
9
7
8 9
7 8
Broad competences –
Sales Manager
• SMB Sales responsible
• B2B Sale
• Client Management
• Price and Branding strategy
• Ecommerce/ Online Marketing consultancy
• Project Management webshop implementation
• Course speaking @ webshop/Online Marketing start up courses
ProContractors focus on the ecommerce platform, Magento. Growth from 4 employees to 16, during my employment. October 2010 – September 2011
Broad competences –
Sponsorship Manager
• Sponsorship Management • Sponsorship Strategy • Sponsorship Sales • Contractual development Sailors <– >Association <–> Sponsors
• Consultancy Head sponsor TORM + Individual sailors
• Project Management TORM sponsorship activation
• Responsible for all exposure material Clothes, stickers, photo arrangement
Danish Sailing Association is the main organisation for sailing in Denmark. Representing leisure to elite sailors February 2009 – September 2010
Broad competences –
Account Manager
• New division start up Sponsorship, event, branded content
• B2B Sales
• Conceptual development Hyundai
• Consultancy Danish Sailing Association
FORD Motor
• Project management of event/guerilla marketing Ford Fiesta Release,
3Mobile
Mindshare is a Media Communication agency in the WPP Group. March 2008 – January 2009
Broad competences –
Project Manager
• Sponsorship consultancy Tele2
• Event Project Management Lauritz Knudsen, Peugeot, Tele2
•Activation idea book NRGi
• Sponsorship analysis
• Sponsorship articles for newsletter
• Update homepage
Denmark’s oldest sponsorship consultant agency. Part of Aegis Media/ CARAT Media communication January 2007 – February 2008
Dealed with clients like…
Sum up of professional
competences
Idea and Business development
Strategic development
Strong co-operating skills (Internal & External)
B2B Sales
Online marketing insight Project Management
The way I work is…
Some of it based from
lessons learned
HHX - 1999
Market Economist - 2004
HD(A) - 2006
Supplemented with courses
Appointment Setting
Sales Training
Business Coach
Online Marketing
• Presentation • Action plan • Attitudes setting • Effective communication • Objection treatment • Meeting confirmation
• Planning in sales work • The start • Analysis and questioning • Presentation skills • Objection treatment • Order confirmation • Follow up on the agreement
• Leadership development • Stress management • Motivation management • Career Development •Working and private balance
• Strategic planning • SEO optimization • Adwords and Facebook Ads • Use of social media and blogs • Plan, execute, analyze e-mail campaigns • Measurement, analysis of web traffic
..and autodidact IT skills
from 1-10 (user profile)
9 8 8
6 5 3
I am unique in my own way
Best way to illustrate… although I’m not that much into smileys
My network says
...a positive, happy and energetic person. Moreover, as someone who is very outgoing and relate well with different personalities. Mads is smiling and weights humour in his everyday tone. Last but not least, he has a listening approach to your fellow man.
Morten Kjærhus Childhood friend
Mads is the clients' best friend, always willing to do that little extra. He doesn’t sell sand in the dessert, but through developing a relationship of trust between the clients and him. He is a good sparring partner regarding where and how to focus, as well in business as to personal questions.
Jacob Kirk Colleague & friend
SUM UP
XXXX
For more information…
+45 29922823