Swot analysis of Vinamilk
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SWOT analysis: Vinamilk Strength Weakness Opportunities Threats - Major milk brand over a decade - Marketing strategy: TV advertisement, street banner… - Product diversificatio n: milk,yogurt,… & fit with Vietnamese - Stable finance - Has good relationship with market place - Isn’t initiative on resources (most materials are imported from abroad) - Product market share hasn’t widely - Potential consumer & high demand - Competitors are weakened due to problems related to quality & consumer perspective: “Vietnamese use Vietnamese product” Nowadays, there’re more and more competitors appear in the milk market: Abbott,Anline,Du tchlady THTrueMilk…. (foreign as well asdomestic)
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Transcript of Swot analysis of Vinamilk
SWOT analysis: Vinamilk
Strength Weakness Opportunities Threats- Major milk brand
over a decade- Marketing strategy:
TV advertisement, street banner…
- Product diversification: milk,yogurt,… & fit with Vietnamese
- Stable finance- Has good relationship
with market place
- Isn’t initiative on resources (most materials are imported from abroad)
- Product market share hasn’t widely
- Potential consumer & high demand
- Competitors are weakened due to problems related to quality & consumer perspective: “Vietnamese use Vietnamese product”
Nowadays, there’re more and more competitors appear in the milk market: Abbott,Anline,DutchladyTHTrueMilk…. (foreign as well asdomestic)
