SWOT ANALYSISSWOT ANALYSIS

By Mayka VillarrealBy Mayka Villarreal

FORD MOTOR COMPANYFORD MOTOR COMPANY

Ford Motor Company is a global Ford Motor Company is a global company with two core businesses: company with two core businesses: Automotive and Financial Services. Automotive and Financial Services.

WHAT IS SWOTWHAT IS SWOT

SStrengths: attributes of the organization trengths: attributes of the organization that are helpful to achieving the objective.that are helpful to achieving the objective.

WWeaknesses: attributes of the organization eaknesses: attributes of the organization that are harmful to achieving the that are harmful to achieving the objective.objective.

OOpportunities: pportunities: externalexternal conditions that are conditions that are helpful to achieving the objective.helpful to achieving the objective.

TThreats: hreats: externalexternal conditions that are conditions that are harmful to achieving the objective.harmful to achieving the objective.

Their vision….Their vision….

““Our vision for the future is simple: We Our vision for the future is simple: We want to build great products, a want to build great products, a strong business, and a better world.” strong business, and a better world.” Ford’s vision is, “To become the Ford’s vision is, “To become the world's leading consumer company world's leading consumer company for automotive products and for automotive products and services” (Ford.com). services” (Ford.com).

Ford has been focusing on cutting costs to Ford has been focusing on cutting costs to increase margins more than its increase margins more than its competitors. In 1997, Ford cut $1 billion in competitors. In 1997, Ford cut $1 billion in costs as a result of work suggestions and costs as a result of work suggestions and using standardized parts for different Ford using standardized parts for different Ford models. As a result of using standardized models. As a result of using standardized parts, Ford was able to decrease the parts, Ford was able to decrease the number of inventory parts, which number of inventory parts, which decreased the chance of inventory parts decreased the chance of inventory parts not in stock. This meant the assembly not in stock. This meant the assembly plant would be shut down less for out of plant would be shut down less for out of stock parts, saving Ford money stock parts, saving Ford money (Stevenson 548). (Stevenson 548).

The Taurus was a The Taurus was a milestone design for milestone design for both Ford and the both Ford and the entire American entire American automotive industry, automotive industry, as well as a very as well as a very influential vehicle in influential vehicle in the marketplace, with the marketplace, with Ford selling nearly 7.5 Ford selling nearly 7.5 million examples million examples during its 20 years of during its 20 years of production.production.

FORD’S TECHNOLOGYFORD’S TECHNOLOGY

Ford has been an innovator in the auto Ford has been an innovator in the auto industry when it comes to industry when it comes to

technology. technology.

Examples are:Examples are:

videoconferencing and computer-videoconferencing and computer-assisted design and manufacturing assisted design and manufacturing technologies technologies

use an online computer network to use an online computer network to share ideas, create the actual share ideas, create the actual designs, integrate the designs for the designs, integrate the designs for the various parts and components, and various parts and components, and build and test prototypes via build and test prototypes via computer simulations computer simulations

Voice over IP phones Voice over IP phones

RecommendationsRecommendations Some recommendations are needed for Some recommendations are needed for

Ford to maximize profits. Ford needs to Ford to maximize profits. Ford needs to capitalize on all the new vehicles coming capitalize on all the new vehicles coming on to the market. Aggressive advertising on to the market. Aggressive advertising campaigns might entice consumers to go campaigns might entice consumers to go to a Ford dealer and look at the new to a Ford dealer and look at the new products. The only way Ford can make products. The only way Ford can make money from theses new vehicles is to sell money from theses new vehicles is to sell a lot of them. Costs need to be reasonable a lot of them. Costs need to be reasonable for the appropriate class of vehicles. for the appropriate class of vehicles.

HONDA MOTOR COMPANYHONDA MOTOR COMPANY

Honda motor company is not your Honda motor company is not your average Japanese car manufacturer. average Japanese car manufacturer. Originally know for motorcycles, Originally know for motorcycles, Honda has managed to dominate a Honda has managed to dominate a system in Japan and become one of system in Japan and become one of the dominant automobile the dominant automobile manufactures in the world. manufactures in the world.

Honda has a reputation for producing Honda has a reputation for producing high quality products from cars to high quality products from cars to motorcycles to lawn mowers. In fact motorcycles to lawn mowers. In fact they are the largest manufacturer of they are the largest manufacturer of motorcycles in the world. motorcycles in the world.

FORD MUSTANG… FORD MUSTANG…

Honda has won many awards for Honda has won many awards for initial quality and customer initial quality and customer satisfaction. Their automobiles are satisfaction. Their automobiles are reliable and generally fuel efficient. reliable and generally fuel efficient.

The cutting edge Asimo robot and a The cutting edge Asimo robot and a successful motor sports programs successful motor sports programs provide innovations that are passed provide innovations that are passed to consumers as well as press to consumers as well as press recognition. recognition.

ASIMO ROBOTASIMO ROBOT

The New ASIMO has made great The New ASIMO has made great leaps forward from its leaps forward from its predecessor. In fact, the New predecessor. In fact, the New ASIMO can walk along with you ASIMO can walk along with you (holding your hand if you wish), (holding your hand if you wish), and features advanced mobility, and features advanced mobility, to the extent that ASIMO can now to the extent that ASIMO can now move carts and other objects move carts and other objects around at will. And, with a newly around at will. And, with a newly developed total control system developed total control system that controls all of ASIMO's that controls all of ASIMO's functions, ASIMO can functions, ASIMO can autonomously act as a autonomously act as a receptionist, or even deliver receptionist, or even deliver drinks on a tray. The New ASIMO drinks on a tray. The New ASIMO is also more agile than before, is also more agile than before, being able to run at 6km/h, and being able to run at 6km/h, and even turn whilst running.even turn whilst running.

VOCABULARYVOCABULARY

Struggling: luchandoStruggling: luchando

Entice: tentarEntice: tentar

Dealer: negocianteDealer: negociante

VoIP phone: voice over internet VoIP phone: voice over internet protocolprotocol

CEO: chief executive officerCEO: chief executive officer

Stance: posiciónStance: posición

Sizeable: condierableSizeable: condierable

Average: promedioAverage: promedio