The Ford Company
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Transcript of The Ford Company
THE FORD COMPANYPrepared for: client
Faculty
Prepaired by Team #: names
EXECUTIVE SU
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ARYPlain text 12 pt fontFull justify
Refer to page 13 of the communications quick guide available on the class forum
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TABLE OF CO
NTEN
TSIntroduction
Industry Overview
Main Competitors
Porter’s Five Forces
PEST-D Analysis
Industry Statistics
Company Analysis
SWOT Analysis
Current Ratios
Recommendations
REC 1: Decrease Music Section, Add a Textbook Section
REC 2: Restructure Marketing Strategy
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REC 3: Offer Monthly Plan for Nook 24-27
Conclusion 28
References 29-30
Appendices 31
APPX A: Comparing Current Ratios 32
APPX B: Explanations of Financial Impacts 33-35
APPX C: 5 Year Forecast 36-40
TABLE OF CO
NTEN
TSIntroduction……………………………………………………………………………1Industry Analysis……………………………………………….………………..2-7
External Environment…………………………………………………3Porter’s Five Forces…………………………………………………….4Key Industry Issues……………………………………………………..5Key Success Factors…………………………………………………….6Opportunities and Threats………………………………………….7Company Analysis…………………………………………………..…………
8-18Company Overview…………………………………………………….9Company Structure…………………………………………………..10Sales……………………….………………………………………………..11Organizational Structure…………………………………………..12Suppliers and Customers…………………………..……………..13Marketing Strategies………………………………………………..14Competitor Profile: Borders Group, Inc…………………….15Competitor Profile: Books-A-Million…………………………16Competitor Profile: Amazon.com, Inc……………………….17Market Share……………………………………………………………18Benchmarking……………………………………............…………..……
19-25Liquidity Ratios………………………………………………..….……20Profitability Ratios………………………………………..……..21-22Debt Ratios………………………………………………………….……23Strengths and Weaknesses………………………………..….….24SWOT Summary…………………………………………………….….25Recommendations…………………………………………………………..2
6-44Recommendations Overview……………………………….……27Print on Demand…………………………………………......….28-31Improve Customer Loyalty Program…….….……………32-35Expand Marketing With Text Message Alerts…….….36-39Expanding the Digital Bookstore…………………….….…40-43Conclusion……………………………………………………………………….
…..44Works Cited and Appendicies…………………………………………
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INTRO
DUCTIO
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Introduction to the topic:
The purpose of the report
An overview of how you will go about presenting the material
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INDUSTRY ANALYSIS
Overview of the section about to cover12pt font
Intro to topic of the section. You may state your thesis for the section.Why you are covering it How you are covering it
Example:The auto industry is plagued by high executive pay, operations inefficiencies, high healthcare costs etc etc. Industry profit margins have declined steadily in the last 2 decades. In this section we analyze the auto industry by conducting a PEST analysis to identify the factors contributing to the auto industry’s decline and utilizing Porter’s Five Forces Model to understand the competitive nature of the industry. We conclude this section by summarizing the findings from our analysis and indicating the key success factors critical to the success of industry’s players.
INDU
STRY ANALYSIS
Fiscal Year 2005 Annual ReportQuarter Ended 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. TotalFiscal year 2003Revenue $7,746 $8,541 $7,835 $8,065 $32,187 Gross profit 6,402 6,404 6,561 6,761 26,128Net income 2,041 1,865 2,142 1,483 7,531Basic earnings per share 0.19 0.17 0.2 0.14 0.7Diluted earnings per share 0.19 0.17 0.2 0.14 0.69Fiscal year 2004Revenue $8,215 $10,153 $9,175 $9,292 $36,835 Gross profit 6,735 7,809 7,764 7,811 30,119Net income 2,614 1,549 1,315 2,690 8,168Basic earnings per share 0.24 0.14 0.12 0.25 0.76Diluted earnings per share 0.24 0.14 0.12 0.25 0.75Fiscal year 2005Revenue $9,189 $10,818 $9,620 $10,161 $39,788 Gross profit 7,720 8,896 8,221 8,751 33,588Net income 2,528 3,463 2,563 3,700 12,254Basic earnings per share 0.23 0.32 0.24 0.34 1.13Diluted earnings per share 0.23 0.32 0.23 0.34 1.12
(1) Includes charges totaling $750 million (pre-tax) related to the Fabrikam settlement and $1.15 billion in impairments of investments.
(2) Includes stock-based compensation charges totaling $2.2 billion for the employee stock option transfer program.
(3) Includes charges totaling $756 million (pre-tax) related to Contoso subsidiaries and other matters.
Market Risk
Fiscal Year 2004
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Narrative should be in 12 pt fontAdd narrative to summarize your interpretations of data and what you are concluding. The so what question.
INDU
STRY ANALYSIS
Market Distribution1st Year Sales Figures
Our perennial 3rd Quarter boost was larger than expected contributing to an exceptionally strong year. Distribution of sales across the geographic markets looks fairly steady.
Our new product line, released this year, is early in its adoption phase. We expect to see substantial revenue contribution from these products over the next two years.
Financial Summary
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INDU
STRY ANALYSIS
Market Share by Division
Product Division 2002 2003 2004 2005
Electronics 10.3 % 12.1% 13.2% 17.0%
Consumer Goods 1.3% 2.3% 2.2% 2.7%
Services 12.0% 11.0% 8.9% 9.2%
Widget Sales 78.0% 82.3% 82.5% 84.0%
Installations 5.3% 7.9% 12.2% 15.1%
(1) Percentages based on domestic comparison to competitors in directly related industries.
(2) Percentages based on standing at the end of each fiscal year.(3) Values provided by a third party agency.
Organizational Structure
Contoso
Product Development
Design Manufacturing Quality Assurance
Human Resources
Headquarters Subsidiaries
Finance
Business Process Model
SummaryOn the last page of each section include a summary of the main lessons learned. The lessons learned would carry over to other sections and be linked to your recommendations. This helps the flow of the argument throughout the report.
Summaries of industry analysis may include opportunities and threats.
Example:In summary, it is clear that environmental concerns and the fluctuating prices of oil have affected consumer demands for American cars and changed the focus of automakers on producing more fuel efficient cars. IT innovations present further opportunities to enhance consumer experiences and increase demand.
Operating
Supporting
Optimizing
Changing
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Section Summary
COMPANY ANALYSIS
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Overview of the section about to cover12pt font
Intro to topic of the section. You may state your thesis for the section.Why you are covering it How you are covering itLink the section to the previous section
Example:The previous section identified key success factors necessary for success in the auto industry today. In this section we analyze the Ford company in light of these factors. Our analysis will include a review of Ford’s current performance and plans. We conclude this section by identifying For’s main strengths and weaknesses. (you may list the strengths and weaknesses here too).
COM
PANY AN
ALYSISCompany background
Cost
Category 1 Category 2 Category 3 Category 40
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INDU
STRY ANALYSISSummary
Summarize the company analysis by highlighting the main strength and weaknesses. Particularly, the main weakness they are facing and must address. You may reiterate the main issues by presenting the SWOT summary.
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Summary of section
COM
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ALYSIS
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S W
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Summary of SWOT
RECOMMENDATIONS
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Overview of the section about to cover12pt font
Link the analysis to the recommendation:Restate the main problems and opportunities identified through your analysis (and listed in the SWOT). State that you will provide a number of recommendations to address problems and opportunities.You may list your recommendations
Example:As identified in our analysis, the Ford company suffers from a number of problems and opportunities. We identify inefficiencies in operations and high executive pay to be the most significant of their problems. In the following section we provide two recommendations to address these problems. Our following section will illustrate that our recommendations will decrease operation costs by 20% and company moral. Each recommendations section will conclude with a detailed financial forecast to illustrate the impact of each recommendation.
Problem Recommendation
High Executive Pay Restructuring Reward System
Inefficient Operations Business Process Reengineering
RECOM
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SRecommendation 1: Restructure Reward System
State the problemState the solution
Why
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RECOM
MEN
DATION
SRecommendation 1: Restructure Reward System
Summary
Reiterate the problem and solution. Also restate the financial impact.
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RECOM
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State the problemState the solution
Why
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RECOM
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Summary
Reiterate the problem and solution. Also restate the financial impact.
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CON
CLUSIO
NRestate the purpose of the report.Restate the main findings of your analysis.Identify your recommendations and how they might impact the company.
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REFERENCES
Refer to communications quick guide
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