+SWOT Analysis

Strength International, dynamic and entrepreneurial team Multiple languages on website Provides unique travel experiences

Weakness Minimal exposure to Asian market (Primary traffic from European

countries – 74.8%) Slow average loading time for Excursiopedia.com (1.806 s)

+SWOT Analysis

Opportunities 2020: Estimated 1.6 billion tourists Tap on Ecotourism Enter Asia market to expand the global network

Threats Strong Competitors – E.g. Booking.com, Viator

+`

+Asia Entry Strategy

Collaboration with economic development agency in tourism sector

Examples:Singapore Tourism Board (STB)China National Tourism Office (CNTO)Hong Kong Tourism Board (HKTB)

+Asia Entry Strategy

Country Number of Outbound Departures 2010

Hong Kong SAR, China 84,442,000

China 57,386,000

Japan 16,637,000

India 12,988,000

Singapore 7,342,000

Indonesia 6,235,000

Thailand 5,451,000

Cambodia 505,000

+Asia Entry Strategy

Country International tourist arrivals (2011)

China 57.58 Million

Malaysia 28.71 Million

Hong Kong 22.32 Million

Thailand 19.10 Million

Macau 12.93 Million

Singapore 10.39 Million

+Recommendations

Your orders Scheduler Traveler’s Essentials

Tour Organizer

+Recommendations

Tour Organizer Scheduler

+Recommendations

Tour Organizer Travelers’ Essentials

+Recommendations

Excursiopedia

Mobile Application

+Summer Internship

Skills Application Development Analyze Business Process Models Project Management

Responsibilities Implementing Mobile Application Assist in Strategy to entry of Asian Markets

+

Geraldine Koon

Jonathan Ng

Kenneth Goh

Kyaw Moe Hein

Phyo Wint Wint

Rosalind Ng

Yao Guang

Yi Zao

Summer Internship

+

Thank You Q & A