SWOT Analysis

A PowerPoint spectacularBy Shelby Goldstein

Music vs. MusicYou Aint No Picasso Hand Clap Movement

STRENGTHS• Catchy logos

•Well organized

•Interactive material

WEAKNESSESYou Aint No Picasso

• Lacking an explanation for the purpose of the blog

• The design could use some work

• Cluttered with advertisements

Hand Clap Movement

• Limited amount of material…– MORE PLEASE!

• Not many weaknesses…very clean and informative

OPPORTUNITIESYou Aint No Picasso• Has great

opportunities for both reader/listener and bands

• It would be cool for them to offer and encourage their readers to participate and write, like the other blog does.

Hand Clap Movement• A list of upcoming

shows/ tours of the bands would be nice.

THREATS• Both blogs have a

number of competitors

• They are merely a speck in the entire indie music blogosphere.

But don’t fret, it’s not so bad…

• Many great bands on the rise are launching their names through the blogosphere on these competing sites.

• And eager music lovers can indulge on new tunes.

So everybody wins!