UNIVERSITI UTARA MALAYSIA

Faculty of Information Technology

SWOT Analysis

IT POLICY AND STRATEGYPrepared for

APD Wan Rozaini bt Sheik OsmanPrepared by

Mustafa Musa Jaber (801607)2009

April 18 2023 1

April 18 2023 2

contentA Outline1Introdection2Definitions of SWOT Analysis 21Strength 22Weakness 23Opportunities 24Threats3 Starbucks 4 Conclusion

A Outline

Through this presentation -Definition of SWOT AnalysisStrength WeaknessOpportunitiesThreatStarbucks

April 18 2023 3

1 Introduction

It is a useful analysis that takes into consideration not only your own business but your competitorsrsquo activities and current industry happenings as well

April 18 2023 4

SWOT represents

StrengthsWeaknessesOpportunitiesThreats

April 18 2023 5Source wwwlabmapannocomSource wwwlabmapannocom

A SWOT analysis is a framework for the organization or Firms in strategic planning which is used for internal and external factors that can help them facilitate the decision making

Why SWOT Analysis is important The SWOT analysis is an important planning tool for an institution that helps to identify in a systematic and organized its internal strengths and to share to match the strengths with the best opportunities for the environment

2 SWOT Analysis

Source wwwrapidbicomswotApril 18 2023 6

21Strengths

What advantages (for example skills education or personal industry connections) do they have that others donrsquot have

What makes company standout from its competitors What positive aspects does the company enjoy in the

current environment

Source wwwmindtoolscomrsswotApril 18 2023 7

22Weaknesses

Which areas are causing concerns Which issues can be avoided Companyrsquos reputation among its customers

Source wwwmindtoolscomrsswotApril 18 2023 8

23Opportunities How can the company be more innovative Which are the new markets or consumers

that can be tapped Which area has the company not ventured What are the upcoming trends that are

catching up in the market

Source wwwmindtoolscomrsswotApril 18 2023 9

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

April 18 2023 2

contentA Outline1Introdection2Definitions of SWOT Analysis 21Strength 22Weakness 23Opportunities 24Threats3 Starbucks 4 Conclusion

A Outline

Through this presentation -Definition of SWOT AnalysisStrength WeaknessOpportunitiesThreatStarbucks

April 18 2023 3

1 Introduction

It is a useful analysis that takes into consideration not only your own business but your competitorsrsquo activities and current industry happenings as well

April 18 2023 4

SWOT represents

StrengthsWeaknessesOpportunitiesThreats

April 18 2023 5Source wwwlabmapannocomSource wwwlabmapannocom

A SWOT analysis is a framework for the organization or Firms in strategic planning which is used for internal and external factors that can help them facilitate the decision making

Why SWOT Analysis is important The SWOT analysis is an important planning tool for an institution that helps to identify in a systematic and organized its internal strengths and to share to match the strengths with the best opportunities for the environment

2 SWOT Analysis

Source wwwrapidbicomswotApril 18 2023 6

21Strengths

What advantages (for example skills education or personal industry connections) do they have that others donrsquot have

What makes company standout from its competitors What positive aspects does the company enjoy in the

current environment

Source wwwmindtoolscomrsswotApril 18 2023 7

22Weaknesses

Which areas are causing concerns Which issues can be avoided Companyrsquos reputation among its customers

Source wwwmindtoolscomrsswotApril 18 2023 8

23Opportunities How can the company be more innovative Which are the new markets or consumers

that can be tapped Which area has the company not ventured What are the upcoming trends that are

catching up in the market

Source wwwmindtoolscomrsswotApril 18 2023 9

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

A Outline

Through this presentation -Definition of SWOT AnalysisStrength WeaknessOpportunitiesThreatStarbucks

April 18 2023 3

1 Introduction

It is a useful analysis that takes into consideration not only your own business but your competitorsrsquo activities and current industry happenings as well

April 18 2023 4

SWOT represents

StrengthsWeaknessesOpportunitiesThreats

April 18 2023 5Source wwwlabmapannocomSource wwwlabmapannocom

A SWOT analysis is a framework for the organization or Firms in strategic planning which is used for internal and external factors that can help them facilitate the decision making

Why SWOT Analysis is important The SWOT analysis is an important planning tool for an institution that helps to identify in a systematic and organized its internal strengths and to share to match the strengths with the best opportunities for the environment

2 SWOT Analysis

Source wwwrapidbicomswotApril 18 2023 6

21Strengths

What advantages (for example skills education or personal industry connections) do they have that others donrsquot have

What makes company standout from its competitors What positive aspects does the company enjoy in the

current environment

Source wwwmindtoolscomrsswotApril 18 2023 7

22Weaknesses

Which areas are causing concerns Which issues can be avoided Companyrsquos reputation among its customers

Source wwwmindtoolscomrsswotApril 18 2023 8

23Opportunities How can the company be more innovative Which are the new markets or consumers

that can be tapped Which area has the company not ventured What are the upcoming trends that are

catching up in the market

Source wwwmindtoolscomrsswotApril 18 2023 9

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

1 Introduction

It is a useful analysis that takes into consideration not only your own business but your competitorsrsquo activities and current industry happenings as well

April 18 2023 4

SWOT represents

StrengthsWeaknessesOpportunitiesThreats

April 18 2023 5Source wwwlabmapannocomSource wwwlabmapannocom

A SWOT analysis is a framework for the organization or Firms in strategic planning which is used for internal and external factors that can help them facilitate the decision making

Why SWOT Analysis is important The SWOT analysis is an important planning tool for an institution that helps to identify in a systematic and organized its internal strengths and to share to match the strengths with the best opportunities for the environment

2 SWOT Analysis

Source wwwrapidbicomswotApril 18 2023 6

21Strengths

What advantages (for example skills education or personal industry connections) do they have that others donrsquot have

What makes company standout from its competitors What positive aspects does the company enjoy in the

current environment

Source wwwmindtoolscomrsswotApril 18 2023 7

22Weaknesses

Which areas are causing concerns Which issues can be avoided Companyrsquos reputation among its customers

Source wwwmindtoolscomrsswotApril 18 2023 8

23Opportunities How can the company be more innovative Which are the new markets or consumers

that can be tapped Which area has the company not ventured What are the upcoming trends that are

catching up in the market

Source wwwmindtoolscomrsswotApril 18 2023 9

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

SWOT represents

StrengthsWeaknessesOpportunitiesThreats

April 18 2023 5Source wwwlabmapannocomSource wwwlabmapannocom

A SWOT analysis is a framework for the organization or Firms in strategic planning which is used for internal and external factors that can help them facilitate the decision making

Why SWOT Analysis is important The SWOT analysis is an important planning tool for an institution that helps to identify in a systematic and organized its internal strengths and to share to match the strengths with the best opportunities for the environment

2 SWOT Analysis

Source wwwrapidbicomswotApril 18 2023 6

21Strengths

What advantages (for example skills education or personal industry connections) do they have that others donrsquot have

What makes company standout from its competitors What positive aspects does the company enjoy in the

current environment

Source wwwmindtoolscomrsswotApril 18 2023 7

22Weaknesses

Which areas are causing concerns Which issues can be avoided Companyrsquos reputation among its customers

Source wwwmindtoolscomrsswotApril 18 2023 8

23Opportunities How can the company be more innovative Which are the new markets or consumers

that can be tapped Which area has the company not ventured What are the upcoming trends that are

catching up in the market

Source wwwmindtoolscomrsswotApril 18 2023 9

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

A SWOT analysis is a framework for the organization or Firms in strategic planning which is used for internal and external factors that can help them facilitate the decision making

Why SWOT Analysis is important The SWOT analysis is an important planning tool for an institution that helps to identify in a systematic and organized its internal strengths and to share to match the strengths with the best opportunities for the environment

2 SWOT Analysis

Source wwwrapidbicomswotApril 18 2023 6

21Strengths

What advantages (for example skills education or personal industry connections) do they have that others donrsquot have

What makes company standout from its competitors What positive aspects does the company enjoy in the

current environment

Source wwwmindtoolscomrsswotApril 18 2023 7

22Weaknesses

Which areas are causing concerns Which issues can be avoided Companyrsquos reputation among its customers

Source wwwmindtoolscomrsswotApril 18 2023 8

23Opportunities How can the company be more innovative Which are the new markets or consumers

that can be tapped Which area has the company not ventured What are the upcoming trends that are

catching up in the market

Source wwwmindtoolscomrsswotApril 18 2023 9

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

21Strengths

What advantages (for example skills education or personal industry connections) do they have that others donrsquot have

What makes company standout from its competitors What positive aspects does the company enjoy in the

current environment

Source wwwmindtoolscomrsswotApril 18 2023 7

22Weaknesses

Which areas are causing concerns Which issues can be avoided Companyrsquos reputation among its customers

Source wwwmindtoolscomrsswotApril 18 2023 8

23Opportunities How can the company be more innovative Which are the new markets or consumers

that can be tapped Which area has the company not ventured What are the upcoming trends that are

catching up in the market

Source wwwmindtoolscomrsswotApril 18 2023 9

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

22Weaknesses

Which areas are causing concerns Which issues can be avoided Companyrsquos reputation among its customers

Source wwwmindtoolscomrsswotApril 18 2023 8

23Opportunities How can the company be more innovative Which are the new markets or consumers

that can be tapped Which area has the company not ventured What are the upcoming trends that are

catching up in the market

Source wwwmindtoolscomrsswotApril 18 2023 9

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

23Opportunities How can the company be more innovative Which are the new markets or consumers

that can be tapped Which area has the company not ventured What are the upcoming trends that are

catching up in the market

Source wwwmindtoolscomrsswotApril 18 2023 9

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

24Threats Are there any new competitors emerging in

the industry What are the issues that threatens the

companyrsquos position Is there any significant change(s) in the

industry of operation

Source wwwmindtoolscomrsswotApril 18 2023 10

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

April 18 2023 11

Tools for Strategy Formulation

1048710SO Strategies Use strengths to take advantage of opportunities1048710WO Strategies Overcome weaknesses to take advantage of opportunities1048710ST Strategies Use strengths to avoid threats

1048710WT Strategies Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

Source wwwmarketingteachercomSWOTstarbucks_swothtm

StrengthsStarbucks Corporation is a very profitable organization earning in excess of $600 million in 2004The company generated revenue of more than $5000 million in the same year It is a global coffee brand built upon a reputation for fine products and services It has almost 9000 cafes in almost 40 countries WeaknessesThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market It is often argued that they need to look for a portfolio of countries in order to spread business risk The organization is dependant on a main competitive advantage the retail of coffee This could make them slow to diversify into other sectors should the need arise OpportunitiesStarbucks are very good at taking advantage of opportunities In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett PackardNew products and services that can be retailed in their cafes such as Fair Trade products Co-branding with other manufacturers of food and drink ThreatsWho knows if the market for coffee will grow and stay in favors with customers or whether another type of beverage or leisure activity will replace coffee in the future Starbucks are exposed to rises in the cost of coffee and dairy products

3Starbucks -is the largest coffeehouse company in the world

April 18 2023 12

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

4Conclusion

SWOT emerges as a powerful tool for matching the firmrsquos resources and capabilities to the competitive environment

April 18 2023 13

It can be concluded that-

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

April 18 2023 14

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

April 18 2023 15

wwwrapidbicomswot wwwmindtoolscomrsswot wwwmarketingteachercomSWOTstarbucks_swothtm

wwwlabmapannocomwwwlabmapannocom

sources

Thank You

April 18 2023 16

Thank You

April 18 2023 16