1. www.ThinkExport.comSWOT AnalysisOrganised method used to assess the strengths, weaknesses,opportunities and threats of a company or a project.S- Strength = Comparative AdvantagesW-Weakness = Disadvantages relative to othersO-Opportunities = Potential business avenuesT- Threats = Potential areas of concern

2. www.ThinkExport.comSWOT AnalysisFacilitates to uncover opportunities & mitigates risksStrengths InternalWeakness InternalOpportunities ExternalThreats External 3. www.ThinkExport.comSWOT AnalysisStrengthsCompanys USPComparative advantagesHuman resourcesLow production costMarket Information 4. www.ThinkExport.comSWOT AnalysisWeaknessLack of financial resourcesLack of market intelligenceInadequate infrastructureunskilled staff 5. www.ThinkExport.comSWOT AnalysisOpportunitiesChange in govt. PolicyNew technologyChanging consumer behaviour 6. www.ThinkExport.comSWOT AnalysisThreatStrong competitionFast changing technologyChanging consumer behaviourUpcoming trends 7. www.ThinkExport.comSWOT AnalysisExample: A small size company deciding to enter the e-commercebusinessStrengths:Low OverheadsLow Fixed costsEase of market entryLow start up costEducation background in technologyHigh Gross margins 8. www.ThinkExport.comSWOT AnalysisWeakness:No experience in e-commerce industryLack of financial resourcesNo proven track record 9. www.ThinkExport.comSWOT AnalysisOpportunities:World is the market 10. www.ThinkExport.comSWOT AnalysisThreats:Competing against established playersLow entry barrierTechnology may change market place quickly 11. www.ThinkExport.comSWOT AnalysisConclusion:This facilitates companies to draw a strategy forEntering new marketsCreating market segmentationFocus on geographical areasBrand buildingProduct developmentDecide pricing strategiesAnd last but not the least provides them insight into the areasthat need more attention.