SWOT A N A L Y S I S

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SWOT

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A N A L Y S I S

SWOT

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A s t u d y u n d e r t a k e n b y a n

o r g a n i z a t i o n t o i d e n t i f y

i t s i n t e r n a l s t r e n g t h s a n d

w e a k n e s s e s , a s w e l l a s

i t s e x t e r n a l o p p o r t u n i t i e s

a n d t h r e a t s .

A N A L Y S I S

STRENGTH

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STRENGTH

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Characteristics of the business or project that

give it an advantage over others.

WEAKNESS

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WEAKNESS

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Characteristics that place the business or project

that at a disadvantage relative to others.

OPPORTUNITY

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OPPORTUNITY

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Circumstances or elements that the business or

project could exploit for its advantage.

THREAT

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THREAT

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Circumstances or elements in the environment

that could cause trouble for the business or

project.

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IMPORTANCE

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SWOT analysis is important

because it can help inform

later decisions to achieve an

objective.

IMPORTANCE