2013 Fire Season Considerations and Outlook SWCC Predictive Services
SWCC Overview Case Studies
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StreetWise, an award-winning social marketing agency, helps brands find a place within the online social environment where they can connect and engage withyouth culture.
• Marketing agency in business 11+ years, based in Los Angeles.
• Founded in 1998 to build word-of-mouth for the band System Of A Down.
• Rooted in music; vast experience with video games, film, television and fortune 1000 brands.
• Highly skilled management team with substantial social marketing experience.
• Top-tier account management and performance with a focus on authenticity and credibility.
History //
Profile //
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Word-of-MouthMarketing
StreetWise.comCommunity
Fortune 1000Clients
Custom OnlineCommunities
Social Marketing Agency
1998 TODAY
With the explosive growth of social networks, A-list brands turn to StreetWise for our experience, creative thinking and methodology in building authentic relationshipsbetween brands and youth culture.
Social Marketing Solution //
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[ Your Needs ]
Ability to access acommunity of influencers
Knowledge and connection toyouth community
Dialogue with target market
Strategic interactive /social marketing campaigns
Proven resultsin word-of-mouth marketing
and community development
Experience in engagingopinion leaders
ROI In-depth metrics andqualitative reporting
[ StreetWise Delivers ]
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StreetWise represents the premier agency to capitalize on rapidly growing trends.
Interactive Marketing //• Website Builds + Hosting
• iPhone + Facebook Applications
• Promotions + Sweepstakes
Brand Strategy + Consulting //• Research Panels
Creative //• Brand Identity
• Website Design
• Online Advertising + Rich Media
• POP Materials
• Marketing Collateral + Merchandise
Social Marketing Agency //
Social Media Marketing //• Online Community Build + Management + Moderation
• CRM + Loyalty Programs
• Email Marketing + Database Management
Word-of-Mouth Marketing //• Grassroots + Field Marketing
• Events + Experiential
• Online Marketing + Blogger Outreach
StreetWise’s platform* delivers a customized community experience for each client with an emphasis on marketing activities.
* StreetWise can leverage 3rd party platforms for community management as needed.
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Community Experience //
Technology //• Layout Customization
• Template Plug + Play
• Secured Web Hosting
• Client Sign-up Integration
Engagement //• Blogs
• RSS
• Downloads
• News Updates
• Video + Photo Galleries
Interactivity //• Message Boards
• Private Messaging
• Friend Connections
• Newsletter Manager
• Points + Rewards
Contribution //• User Generated Content
• Surveys
• Polls + Trivia
• Marketing Challenges
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Alice in Chains
Atari
Blender Magazine
Blue Note Records
Clear Channel
Columbia Pictures
Columbia Records
Cypress Hill
Dairy Queen
Dave Matthews Band
Declare Yourself
Deftones
DreamWorks
Drunknmunky (FUBU)
EB Games
Epic Records
Family Values Tour
Fox
Full Throttle
Funimation
Fuse Television
Hard Candy
Hurley
Interscope / Geffen / A&M
Jack in the Box
Linkin Park
Lionsgate
Lollapalooza
Lucas Film
Mattel
Namco
NC Soft
New Line Cinema
Outkast
Ozzfest
PONY
POWERade
Qdoba
Quiznos
Radiohead
Rage Against the Machine
Rise Against
Skateboarder Magazine
Snickers
Sony Pictures
Sony Connect
Sony Music
Sony Playstation
Sprite
System Of A Down
Tab Energy
Universal
2008 Davey AwardsGold Award Winner // Guitar Hero®: Aerosmith® Website
2008 Webby Awards Official Honoree // Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com
2008 MI6 Awards Most Effective Attention Getters // Call Of Duty 4: Modern Warfare Online Community //CharlieOscarDelta.com
2008 MI6 Awards Most Clickable Website for a Product // Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com
2008 American Business Awards Stevie Award Finalist // I Am Legend Movie Website // I-Am-Immune.com
2007 Interactive Media Awards Best In Class – Movie/Film // I Am Legend Movie Website // I-Am-Immune.com
2007 Summit International Awards Leader in Emerging Media Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com
2007 Interactive Media Awards Outstanding Achievement – Marketing Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com
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GoalCreate buzz, raise awareness online and drive sales for COD4.
SolutionCharlieOscarDelta.com: The online destination for gamers to earnexclusive content and access to the COD4 private beta, provideproduct feedback, as well as participate in marketing campaignswhile earning rewards.
Results• 12.5MM+ visits• 106MM+ page views• 750,000+ registered members
Activision // Call Of Duty 4: Modern Warfare (COD4)
2007 Summit International AwardsLeader in Emerging Media
2008 MI6 AwardsMost Effective Attention Getters
2007 Interactive Marketing AwardsOutstanding Achievement - Marketing
Services
Social Media Marketing
Word-of-Mouth Marketing
Interactive Marketing
Creative
GoalDevelop a youth communication strategy that would support Nokia as a major player in the US mobile entertainment space.
SolutionNokia Unwired: An online community and monthly newsletterproviding young consumers, ages 13-19, with exclusive editorialcontent about music, fashion and culture, as well as mobiledownloads including free ringtones and wallpapers for their Nokia phones.
Results• Subscriber base grew from 400k to over 1.5MM • Helped establish Nokia as a credible player in the US mobile entertainment marketplace
Nokia // Nokia Unwired
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Services
Social Media Marketing
Word-of-Mouth Marketing
Interactive Marketing
Creative
GoalAssist Cold Stone with identifying the right consumers toparticipate in iMix America, a contest inviting young consumersto create their own ice cream mix using Cold Stone’s signature flavors and ingredients.
SolutioniMixAmerica.com: A destination where interested parties could fill out an entry form that revealed their social media prowess,determining their value as a contestant.
Results• 10,000+ applicants• 4,400+ qualified contestants • 950 participants hand-selected by StreetWise
Cold Stone Creamery // iMix America
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Services
Social Media Marketing
Brand Strategy + Consulting
Interactive Marketing
Creative
GoalDesign and develop the global marketing site for Activision’s Guitar Hero®: Aerosmith®.
SolutionPlaying off the band’s hit song “Love in an Elevator,” anelevator took the user on a journey through the multiplevenues featured in the game, delivering an experience that captured the “larger than life” style and swagger of the band.
Results• 6MM+ page views• 500k+ unique visitors
Activision // Guitar Hero®: Aerosmith®
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Services
Interactive Marketing
Creative
GoalBuild, integrate and manage a CRM program for FUEL TV within their existing website, www.fuel.tv
SolutionFUEL TV Crew: An online community providing action sportsenthusiasts with insider access to the athletes they love andexclusive content not available on TV.
Results• Crew impacted programming and marketing campaigns• Exclusive access for Crew members to FUEL TV events • Average 34% increase in monthly membership
FUEL TV // FUEL TV Crew
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Services
Social Media Marketing
Word-of-Mouth Marketing
Interactive Marketing
Creative
GoalDesign and build a website for Activision’s Kung Fu Panda; a video game based on the movie from DreamWorksAnimation.
Solution“Training Hall”: The centerpiece of the website where kids could register as game characters and complete various questions and challenges in order to win access to secret content.
Results• 260,000+ registered ‘training hall’ users• 1MM+ unique site visitors
Activision // Kung Fu Panda The Game
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Services
Interactive Marketing
Creative
Kyle MortensenVice President, Marketing
StreetWise Concepts + Culture9911 W. Pico Blvd Suite 350WLos Angeles, CA 90035
tel: 310.657.3434fax: 310.657.0310
streetwise.biz
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