Leverage new communication technology for development and

health

M4IDwww.m4id.fi

Services

• Strategy Development

• Creative concepts, campaign

development• Technical innovation/ production• Capacity Building

• MacArthur Foundation• World Health Organization, Europe Region• World Health Organization, HQ• World Health Organization, South-East Asia Region• Partnership for Maternal, Newborn and Child Health• United Nations Population Fund• Women’s Refugee Commission• Immpact• Reproductive Health Matters• The Resource Alliance

Work

Mama – Together for Safe Births in Crises

• UNFPA social media driven maternal health advocacy campaign

• 190,000 members, 10,000 appeal names, +40 media articles

• Strong official, political support • Resulted in € 500,000 for

UNFPA’s Maternal Health Trust Fund and a € 5 million unearmarked funding increase

Push for Change - UNFPA

WHO SEARO

- Goal: engage 100,000 - Advocate with policy makers & health decision-makers, hospital administrators - WHA resolution signed

Strategy

- Raise support through simple reaction tester- Seed with health bloggers, champions,

disaster communities- Use public support to advicate at national, regional, global Ministerial/health meetings

Results

• + 218 000 reacted to date• Extensive media coverage and e-fluencer engagement• 1 400 ‘fans’• Resolution signed May 2011• Actions taken in India, Nepal, Indonesia, Bhutan• Map roll-out