MOODBOARDHOW TO CREATE YOUR

SWAG DOESN’T

MEAN BEAUTIFUL.

BUT COHERENT

& AUTHENTIC

2004 2016

THAT WAS SWAG ENOUGH!

VISION IS TOO

PERSONAL, DIY!

BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

MAKE CHOICES, TAKE RISKS, BE RADICAL.

VISUAL IDENTITY IS EVOLUTIONARY

1.SWAG DOC 2.MOODBOARD

3.GRAPHIC DESIGN

WHAT IS IT?

A COMPOSITION MADE OUT OF PICTURES AND WORDS.

IT CAN GUIDE ANY CREATIV PROCESS, GIVE IT AN ARTISTIC DIRECTION AND AN AESTHETIC OVERVIEW

TO ANYONE WHO NEED TO REFER TO IT .

FOR WHO IS IT?

1. FOR THE FOUNDERS! 2. FOR THE TEAM

3. FOR ANYONE WHO HAS TO CREATE SOMETHING RELATED TO YOUR

IDENTITY FOR YOU

WHEN IS IT?

THE SOONER, THE BETTER!

ANYTIME YOU HAVE TO CREATE SOMETHING OR TO SPEAK IN PUBLIC

WHEN IT’S NOT DEFOCUSING YOU.

HOW TO DO IT?

1st STEP:

THE SWAG DOC

1.YOU ALREADY HAVE AN IDENTITY BUT IT’S NOT

THE RIGHT ONE

L’ORANGERIE DE PARIS

FOUNDERS

-What are your values? Core Value : Premium / Transparence / Fruit & Healthy

-Your beliefs and your battles? -What is driving you to build your start-up?

Our mission is to bring fruits where people miss it

Premium ———> REQUIREMENT, CHIC, COSMETIC, CLEAN

Transparence ———> SOBER, MINIMALISTIC, TRANSPARENT, CRISTAL CLEAR

Fruit & Healthy ———> BRIGHT COLORS, NATURAL, VITAMINS, CHEERFULL WELLNESS

bring fruits where people miss it ———> BRING BACK THE NATURE! WE HAVE TO LITERALLY SHOW FRUITS !

PRODUCT

-What problem does your start-up resolve? No choices for beverages in public places

-Which awesome brands/products inspire you the most for your start-up? growth: SAVE

marketing : APPLE design : Michel&Augustin

-Which interface do you find ultra-swag ? Precise us why. Nespresso’s design

UX too, because their product is easy to access and to order. f**** SAV even if they have a lot of clients.

no choices / public place ———> CONCURRENCE WITH THE EXISTANTS/ VISIBILITY BEING DIFERENT THAN COFFEE OR SODAS/ COLORS!

growth: SAVE ———> BOOM EFFECT / POP marketing : APPLE ———> EFFICIENT / MINIMALISTIC design : Michel&Augustin ———> ILLUSTRATION / STORYTELLING

good UX / easy to access and to order ———> ACCESSIBILITY CLASS BUT NOT TO SOPHISTICATED

f**** SAV ———> CARE

Nespresso ———> MISTAKE! WE CAN’T BE JAMES BOND…IT’S COHERENT WITH THEIR ANCIENT DESIGN.

-a film/cartoon it would be… catch me if you can

Là-haut

-a dish it would be… fruit salad

-a famous character/person it would be… Jean Dujardin

-a color it would be… Black

LE PORTRAIT CHINOIS

catch me if you can ———> AMBITIOUS, TAKE RISKS

Là-haut ———> DREAM / ILLUSTRATION / TO BE PERCHED ON TOP

fruit salad ———> FRUITS, LET’S BE LITERAL.

Jean Dujardin ———> DUDE, I SAID NO…

Black ———>NO, BECAUSE MOST OF THE MACHINES ARE DARK AND WE HAVE TO BE DIFERENT!

TARGET -Who are the users/ clients that you are targeting? Public places / concentration of people passing by

CLIENTS: Companies / sport centers / Train stations USERS: Employees / adherents / visitors

-Who is using your start-up today? Major companies : Free, Showroomprivé, Linked in

SNCF en gare , Club Med Gym, Universities

-What feedback have you gotten from users? the customers like the machine the « show » inside.

-How does a client use your start-up today? by seing our machines!

-Is it ideal and if not, what would be the ideal usage? digital communication, visually more impactful

Public places / concentration of people passing by ———> VISIBILITY!

CLIENTS: Companies / sport centers / Train stations USERS: Employees / adherents / visitors ———> USERS WHO ARE POTENTIALLY SENSITIVE TO THE HEALTH QUESTION

the customers like the machine and to see the « show » inside. ———> KEEP THE TRANSPARENCY / THE STAR IS THE PRODUCT AND THE PROCESS

TIMELINE

How looks your agenda for the next three month ? Create the whole marketing

Fund raising Organizing our internationalization

PARISIAN STYLE / ORANGE GRAPHIC /

ORANGE ILLUSTRATION / FRUIT /

TRANSPARENCE / CRISTAL / HEALTHY /

COSMETIC / NATURAL COSMETIC/

NATURE GRAPHIC / VITAMIN /

WELLNESS / POP COLOURS / TREE…

MAKE A LIST OF KEYWORDS!

PARISIAN STYLE ORANGE GRAPHIC

ORANGE ILLUSTRATION

FRUIT TRANSPARENCE

CRISTAL HEALTHY COSMETIC NATURAL VITAMIN

WELLNESS POP COLOURS

TREE …

BEFORE AFTER

2.YOU ARE BUILDING YOUR IDENTITY FROM SCRATCH

MADE IN LAW

At last, your incorporation in France, made easy!

FOUNDERS

-What are your values? -Your beliefs and your battles?

Authenticity, commitment, caring

-What is driving you to build your start-up? Customer needs. Simplification. Build a EU platform for companies to

move accross countries

Authenticity, commitment, caring ———> RIGHTEOUSNESS / VERTICALITY

Customer needs. ———> CARE / UX DESIGN

Simplification. ———> SIMPLICITY / LINES

EU platform ———> EUROPEAN STYLE?

PRODUCT

-What problem does your start-up resolve? Company incorporation in main EU countries, automate the legal processes behind legal decisions so it’s a clic for the

client. Legal admin should not be a blocker

-Which awesome brands/products inspire you the most for your start-up?

Clerky, AngelList, RocketLawyer

automate the legal processes behind legal decisions ———> LAW / RELATED TO THE OLD WORLD / HISTORIC REFERENCES / LEGAL / SERIOUS / STATUTORY / RIGID /

AUTOMATISATE MEANS DISRUPT / ANACHRONISM / GRAPHIC TWIST

Legal admin should not be a blocker ———> OVERCOMING BARRIERS / UNFREEZE /

SWEETNESS / CLEARNESS / EASINESS / BREATHING

Clerky, AngelList, RocketLawyer ———> THE REFERENCES ARE BORING AND « CORPORATE STYLE » (BLUE, MASCULINE, CLASSIC, COLD…) A REAL CHANGE WOULD BE : FEMININE, AUDACIOUS, WARM AND SWEET (THE FOUNDER IS A WOMAN, IT MAKES SENSE)

TARGET

-Who are the users/ clients that you are targeting? New companies with growth potential who wants to be able to move from

a country to another, paperless

-Who is using your start-up today? Startups, I want more companies like individuals starting their own project

to use my service. It should be an open legal platform.

-How does a client use your start-up today? -Is it ideal and if not, what would be the ideal usage?

It will be used to create a company, then, it will be the reference platform to make documents updates, company changes etc. Ideal usage, like a

reference day to day platform for your paperwork needs.

paperless ———> FORGET ABOUT PAPER / FLAT DESIGN

It should be an open legal platform. ———> OPEN / CLEARNESS / FRIENDLY

it will be the reference platform ———>ICONIC / SPECIAL / UNIQUE

-a film/cartoon it would be… Sissi,tricking the protocole

-a dish it would be… Millefeuille

-a fruit it would be… Raspberry

-a color it would be… raspberry red

LE PORTRAIT CHINOIS

Sissi, twicking the protocole ———> WHO RUN THE WORLD? GIRLS. BOOM! REBEL! ———> PASTRY COLOURS / CREAMY / TASTY / POWDERY / COSMETIC / SWEET

Raspberry ———> PINK?

RIGHTEOUSSNESS / VERTICALITY /

ARCHITECTURE / LINES / COLUMNS /

ANCIENT GREECE / ROMA / LAW TABLES /

STONE / MARBLE / SWEET COLOURS /

CLEAR GRAPHIC / FEMININE GRAPHIC /

SISSI / GOLD / VELVET / PASTRY /RASPBERRY /

PISTACCHIO /CREAM /

POWDER PINK…

MAKE A LIST OF KEYWORDS!

RIGHTEOUSSNESS VERTICALITY

ARCHITECTURE LINES

COLUMNS ANCIENT GREECE

ROMA LAW TABLES

STONE MARBLE

SWEET COLOURS CLEAR GRAPHIC

FEMININE GRAPHIC

SISSI GOLD

VELVET PASTRY

RASPBERRY PISTACCHIO

CREAM POWDER PINK…

3.YOU’VE HAD GOOD INTUITIONS

BUT IT NEEDS A LITTLE PUSH

CHARLY

WEMIND

2st STEP: FROM THE SWAG DOC

TO THE IMAGE’S HUNTING

THE CRUSH MACHINE

TOOLS - PINTEREST.COM

- GOOGLE IMAGES

- BEHANCE.NET

- DRIBBBLE.COM

- DESIGNSPIRATION.NET

- ETAPES.COM

- COLORHUNT.CO

- WORDMARK.IT

TRICKS AND TIPS- MAKE A LIST!

- USE YOUR INTUITION, TRUST IT

- OR YOU PIN, OR YOU DOWNLOAD

- CHOOSE THE TYPE OF IMAGES YOU WANT

- USE MAGIC KEYWORDS - ACTUAL AND OLD REFERENCES (TREND VS TIMELESS)

- MIX THE KEYWORDS

- FRENCH AND ENGLISH

- ABSTRACT CONCEPTS

- SEARCH BY COLOUR

- ARBORESCENT TOOL

- SWEATSHIRT TEST ;)

INSPIRATION IS EVERYWHERE

3st STEP: THE

MOODBOARD

TOOLS

- KEYNOTE - GOOGLE DOC - PHOTOSHOP - INDESIGN - niice.co…

- CHOOSE 10 PICTURES

- BE ECLECTIC!

- NO MARGIN

- CRAFT OR CLEAN?

- TRANSFORM THE IMAGES IF NECESSARY

- PLAY WITH THE IMAGES BEFORE YOU FIX

- DON’T BE LITERAL

- DARE STRANGE ASSOCIATIONS

- SEARCH FOR A GLOBAL HARMONY

- ADD A CLOUD OF WORDS

- COOL OVERVIEW + COOL DETAILS - CHOOSE BETWEEN GLOBAL MOOD OR BY IDEAS

- BE ABLE TO EXPLAIN YOUR CHOICES, GO FURTHER!

TRICKS AND TIPS

IDENTIFY YOUR

REFERENCES

1. 2.

3. 4.

DIOOL

BLOOMIZON

THX GOOD IS YOURS