Sven Denecken: Making Change Your Advantage

Dubai, May 2014

Sven Denecken, SAP VP Cloud Strategy, SAP AG @SDenecken

SAP Forum - Innovate your Future – with the Cloud

Making Change Your Advantage

Disclaimer

This presentation outlines our general product direction and should not be relied on in making a

purchase decision. This presentation is not subject to your license agreement or any other agreement

with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to

develop or release any functionality mentioned in this presentation. This presentation and SAP's

strategy and possible future developments are subject to change and may be changed by SAP at any

time for any reason without notice. This document is provided without a warranty of any kind, either

express or implied, including but not limited to, the implied warranties of merchantability, fitness for a

particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this

document, except if such damages were caused by SAP intentionally or grossly negligent.

Rapid State of Change

…or did we simply digitize?

But was this digital transformation?

Processes are dynamic

Systems are fragmented

Data creates chaos

Companies are struggling to find their patterns

because….

….we simply copied the analog world

Expertise networks are disconnected

The critical questions

we must ask to

leverage best practice

and accelerate

performance and

innovation.

To truly transform we need to look for

repeatable patterns and fast innovation.

Designed for Me

Network- aware

Flexible

Repeatable

Work

Patterns.

Speed.

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7

Influence buying

behavior

Deliver a 360 view of

the customer

Improve overall

engagement Grow lifetime value

Align people with

goals and objectives

Increase customer

satisfaction

Increase operational

efficiency

Deliver 360° view of

spend and vendor

relationships

Discover new

business

opportunities

Customers Seek Outcomes Not Products

Enable employees to

develop themselves

Accelerate time to

productivity Reduce COGS

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

MORE BUSINESSES TAPPING INTO THE CLOUD…

75%+ New IT expenditures will be for Cloud or hybrid systems by 2016

80% Of new IT decisions will involve LoB execs 53% of IT decisions will be led by LoB execs

70%+ CIOs will embrace a “cloud first” strategy by 2016

Sources: Saugatuck, IDC

…BUT FOR NEW REASONS

“The primary driver for cloud adoption will shift from economics to innovation as leading-edge companies invest in cloud services as the foundation for new competitive offerings.”

INNOVATION AND AGILITY

Success Formula with Cloud: Combining LoB and IT to succeed

CIO CPO, CMO, CHRO

EVP Sales

SAFE, SECURE and SUSTAINABLE SIMPLE, SEXY and SCALABLE SUCCESSFUL

Outcome

The right mix

managed

Integrated


SAP JAM – PEOPLE-TO-PEOPLE COLLABORATION

ARIBA BUSINESS NETWORK – BUSINESS-TO-BUSINESS COLLABORATION

SAP LINE OF BUSINESS CLOUD APPLICATIONS MANAGED CLOUD

SAP Business Suite on HEC

SAP Business Warehouse on HEC

from SAP or PARTNERS PEOPLE CUSTOMER MONEY SUPPLIER

CLOUD SUITES

ERP

PARTNER/ ISV APPS

HANA.COM

HANA CLOUD APPS

MARKETPLACE

SAP HANA CLOUD PLATFORM

Application Development | Integration | Database and Analytics | Foundation

The SAP Cloud – run on HANA - allows you innovate faster

- via an unified approach


Ariba Business Network

Open Any Vendors

Any Protocols

1 Comprehensive All Suppliers, All Processes,

Global Scale, Network Effect

2 Intelligent

Smart real-time business

processing, Commerce Graph

3

Your

Company

Ariba Business Network

Your Company

1.4M+ Connected companies in 190 countries

100M+ Annual transactions

$500B+ Annual commerce


SAP powered by SAP HANA Simplify consumption with SAP cloud powered by HANA

Simplified User Experience

SAP HANA Platform

Applications Analytics

NON DIFFERENTIATING

Processes

DIFFERENTIATING

Processes

Public Cloud

HCM, CRM, SRM

Managed Cloud Core, Logistics, Business

Suite, BW

…IS NOT ENOUGH

REAL TIME…

FUTURE OF BUSINESS IS THE PREDICTIVE BUSINESS

“TECHNOLOGY IS A RESOURCE LIBERATING FORCE!” PETER DIAMANDIS, ABUNDANCE IS

OUR FUTURE


SAP HANA Platform

Analyze Predict Sense

Industry Innovation

Business Applications

Cloud Mobile & device

Store

Database Analytics Middleware

SAP is the only company bringing it all together


SIMPLIFY

EVERYTHING

SO YOU CAN DO ANYTHING

Dubai, May 2014

Sven Denecken, SAP VP Cloud Strategy, SAP AG @SDenecken

SAP Forum - Innovate your Future – with the Cloud

Making Change Your Advantage


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The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

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Sven Denecken: Making Change Your Advantage

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