Tweet Bowl XLVI

http://www.youtube.com/playlist?list=PL67F02D5D32D11083

Super Bowl Futurists

1. Brand advertiser with longest ad?A. Chrysler – Halftime in America

2. More commercials? Coke or Pepsi?A. Coke 3

3. First commercial after kickoff?A. Budweiser, Bud Light Platinum

4. Which brand spent the most on an ad?A. We don’t know yet. (Imported from Detroit cost Chrysler 12

million dollars)

http://bit.ly/w3uL9H

Super Bowl Futurists

5. Which commercial had most Youtube views?A. Either Audi Vampire Party or Chrysler Silverado 2012

6. Which ad received the most Twitter buzz?A. Audi #solongvampires

7. Biggest Super Bowl Failures?A. 4-Way tie between Bud Light Platinum, GoDaddy, General

Electric, and Century 21

Super bowl Futurists

8. Top 5 Social Media Buzz Moments?1. The NY Giants final 3 minute drive2. Madonna’s halftime show3. ?????

The top 5 social media buzz ads were:4. H&M David Beckham (109k mentions)5. Chrysler Halftime in America (96k mentions)6. The NBC’s Voice – Vocal Combat (90k mentions)7. Doritos Man’s Best Friend (74k mentions)8. Pepsi’s King’s Court (45k mentions)

Wordpress

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Social Networks• Some Features• Relationship based• Allow for multidirectional communication• Increasingly app driven• Intense sharing creates challenges to privacy• Until Google+, brands had to communicate almost exclusively

through pages

Metrics in Social Networks• What should we be trying to

accumulate?• Like’s, +1’s, Followers, Circle adds• Shares, ReTweets• Comments• Mentions, @’s, Tags• Links to brand content

• We’re at the edge of a cliff• Facebook hates your brand, but likes

your money• Google will clean up the mess, but

become really dirty in the process• In three years, things will be very

different

Remember: These are Advertising Companies

• As social networks evolve, they will become increasingly monetized and Ad driven (see Proctor & Gamble)

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