Summary or

Analysis?Use ads to practice your ability to understand

the difference between summary and analysis.

Warm UpDate: 9/30 – 10/4

0Prompt:

1. Use one adjective to describe your weekend. 2. Analyze the moments of your weekend that inspired

you to use that word.

What’s the difference between summarizing and

analyzing?0Share your answer with a partner.0Come to a consensus with a partner.

Summarize

0 The ad includes:0 A bottle of Heinz ketchup

that looks like it’s made up of tomato slices.

0 A red background-the color of ketchup.

0 A sentence written on the bottom: “No one grows ketchup like Heinz.”

0 Main message: Heinz ketchup includes fresh ingredients.

Analyze0 The ad campaign gives the reader the

message that this ketchup is fresh by:0 Including very red, thick, fresh-looking

slices of tomato.0 Including the green portion of the

tomato at the top makes the item look fresh-picked.

0 By stacking the slices into the shape of a bottle, the ad campaign makes the reader think of the familiar brand and a fresh product.

0 By using the term “grows” in the ad, the ad campaign makes the reader think of a tomato harvest instead of a processing plant.

Summarize this photo• “read” the photo • Describe it in your own words• Explain any point you think that

the photographer intends to make.

Analyze the Photo• How well does the photographer

get his message across?• How does the author appeal to

the reader? • What different elements of the

photo contribute to the argument the photographer is trying to make?

Summarize this ad: Write summary in three sentences or less.

Author: use “the photographer”Source: Nike marketing group

Analyze this ad: Write analysis in three sentences or less.

Warm Up: Tuesday

Is this true: sticks and stones may break my bones but words can never hurt me.Why or why not?

In partners, complete the following:

0 In one sentence, explain what a summary is.

0 In one sentence, explain what an analysis is.

Compare/Contrast Summarizing and Analyzing.

Summary Analysis

The Power of Language: Part II

Essential Question: How does the story we tell about ourselves affect who we are and who we become?

How does the story others tell about us affect who we are?

Exit ticket

On an index card, write an answer to the following questions:1. What is an analysis?2. How is an analysis different from a summary?