Background

Founded by John Suhr since 1984 Manufacture Electric Guitar, Electric

Bass, and Guitar Amplifiers Begin with building high-end guitar

to customer specification Introduce a new model only once a

year

Product lineOriginal Product line Classic Classic T Modern Standard

Expansion• Classic J• Modern Frost• Classic Antique

Modern Frost

Modern Frost The Suhr frost series

is influenced the finish of California car (Matte finish)

The uneven textured surface deflect light at different angle

The design is a combination of Vintage and Modern

Modern Frost

Different choice of wood can be customize

Alder

Maple

Pau Fe

rro

Selection of different colors

Modern Frost

Target Market

High income guitar players Blues or Rock professional guitar

players

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Slogan

It's more than satisfies, it's

Suhr“Vintage inside you”

“blues and rock make the old days good”

The concept

Be Different