Submissionboards

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

Brief

The brief required the creation of a brand and identity that would clearly show the influences of ancient Rome. whilst remaining relevant to a contemporary audience.

Concept

Anona Bakery is an English high-end Italian bakery that celebrates the culture of ancient Rome serving authentic period bread.

Research

Primary research for the Anona Bakery was my main source of inspiration for this brief with visits such as: the British Museum and a Reconstruction Roman Barracks; doing this helped form the context for the surrounding culture of Ancient Rome and how it fits into the bigger picture. This allowed me to identify something from ancient Roman culture and later how to craft that look.

Examples of Roman wall paintings and mosaic designs helped form the visual identity of Anona, the research for this came from both Primary and Secondary. The books from the libary where all used to further focus what I had learnt and seen from Arbeia, the British Museum and the City of Rome.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Research

Logo Development

The name for Anona originally came from Annona, the name for the Roman Goddess of Grain. Shortened down to be more aesthetically pleasing, as it still pronounced the same, yet the influence isnt lost.

Through the process of elimination until a resolution is met that expresses the values of the brand Im trying to create. The final logo seen on the first page, has the balance between the elegance of the Roman inscriptions to appear high-end, yet still appealed to the people.

Colour

Using a swatch palette to pick three main colours found in the Roman wall paintings from my research. This was to find a balance in creating something that worked contextually as well as visually.

Using this as a platform, I developed the two colours above: Purple and Cream.

Pattern

The patterns were developed from research into Roman mosaic and pavement patterns. The research allowed me to develop my own grid to design the patterns from due to their relatively simplistic geometric nature.

This formed the core for the identity and created consistency throughout the brand to be clearly represented.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

Bag & Apron

Going beyond paper and trying different materials to make the digital, physical with. (Other than screen-printing and laser cutting). Was something I wanted to experiment with during this brief. Due to it being a Bakery, an apron was the most clear direction. The bag for life was an extension to the brief to give to customers who would use the bakery on a daily basis

Bread Experiments

I wanted to create my very own stamped bread. With the first batch I attempted to create a plain white roll, as a benchmark for against different flours and mixtures. The method I used originally was to stamp the bread before baking, however this resulted in it being pushed out, while leaving the stamp while it baked made it sink to far in.

I later abandoned this idea due to the time it consumed and I wasnt getting any closer to a resolution after already having searching online and inquiring with an artisan bakery in Bristol.

Prop

The presentation of Anona was vital for me when I started the brief, using the research Id done I keep on look out for ideas or ways to present the bread in the final resolution.

One thing that really caught my eye was the window display from Bettys, which used a range of materials but most of all; It made me want to go inside. I wanted to create the same temptation that Bettys gave me in photograph form.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Experiments & Development

Final Products

The final images sum up the brand story that I was trying to create with this brief, by putting the products into a similar context that a customer may experience, it comes closer to reality.

The products them selves arent all fully featured here, yet the brand its self is still just as strong with or without them because at the core, the Anona Bakery isnt just about the bread and the jars of olives it sells.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Images

Bags & Apron

Having the images neutral allows for the products to have more attention drawn to them, unlike within context shots where all the information comes from the whole image.

The bags and apron really shine brightest in this situation because I was able to convey their exact purpose without muddling the message.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Images

Web Taking inspiration from both the old and the new, with the Anona website I wanted it to be its own entity. Although used to advertise the website, it saw it as been simply more than that, as everything should be. It could be a hub for local events, or even for learning new recipes to make with the bread you buy from theAnona Bakery.

Anona Bakery Part One OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final images

Making something larger than its self is something that inspires my practice; things should just have to end when they start.

The mobile version was a design consideration from the start, the influence is clear on the above image due to the simple layout which was inspired by mosiac tiling.

Scott Pilgrim Brief 2 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

Brief

Design a poster for Hyde Park Cinema Houses Creature of the night screening of the film Scott Pilgrim Vs. The world.

Comic Book Visual Research

The Comic book is what the film is based off, in some cases the scenes where recreated one to one. However, the visual for the comic book is a stronger and punchier due to the the art style of Bryan Lee OMalley. Which in its self is iconic due to its differentiation from other comic drawing styles.

Film Visual Research

Although the artstyle was attempted to be captured in the film, its not half as impactful or strong as the comic.

Also, because Michael Cera, the main character, really could be any of his characters in the past hes played because of his lack of visual diversity.

Scott Pilgrim Brief 2 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Research

Visual Development

I played the movie and drew out what I thought appeared to be the most visually striking things on screen. What I drew was a lot of the kapow signs that I researched because they ultimately are what make the film so different.

Scott Pilgrim Brief 2 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

Brief

Design a poster for Hyde Park Cinema Houses Creature of the night screening of the film Scott Pilgrim Vs. The world.

Scott Pilgrim Brief 2 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Image

Intern Magazine Brief 3 OUGD603 Adam Garbutt, Grace Buckley, Anthony White, Laura Tomlinson, Sophie Abel Leeds College of Art BA (Hons). Graphic Design

Brief

Intern Magazine tasked groups of us to come up for a concept for an upcoming zine, which had a critical point of difference.

Concept

We decided to create a concept based around the idea of a educational childrens monthly zine. We came up with the name, Lightbulb, which suggests education, learning and new concepts both visuallyand through its definition semiotically.

Research

We looked into various other childrens magazines and zines to see their takes on the genre. As well as different illustrators that had a more tactile approach to drawing, this was a key concept to the illustration; it had to be something that looks visually interesting as well as looking as if it felt interesting.

Intern Magazine Brief 3 OUGD603 Adam Garbutt, Grace Buckley, Anthony White, Laura Tomlinson, Sophie Abel Leeds College of Art BA (Hons). Graphic Design Research

Development

We decided in our group that our first issue would be based around Space due to its relevancy to the asteroid landing and mars rover at the time of the workshop.

The book would be there to inform children in a simple manner through short illustrated stories about the big ideas in life hence the tagline: short stories and big ideas. Captured below the title of the zine.

Intern Magazine Brief 3 OUGD603 Adam Garbutt, Grace Buckley, Anthony White, Laura Tomlinson, Sophie Abel Leeds College of Art BA (Hons). Graphic Design Concept Development

We were targeting this book at around about the ages of 6-10 as this is about the time in a childs life where these ideas wouldbe most easily sunk in.

Final Images

The magazine can also be see to target parents of said children who they them selves would see this book as a collectable to read for them selves and appreciate the artwork within and stories.

Intern Magazine Brief 3 OUGD603 Adam Garbutt, Grace Buckley, Anthony White, Laura Tomlinson, Sophie Abel Leeds College of Art BA (Hons). Graphic Design Final Images

Something More Brief 6 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

floBrief

This brief set by Design something more called Ministry of Wonderful, set the task of designing something to be better, in tone of voice, identity, interaction. I received water supplier to design for.

Concept

My concept began with the idea for a private water company with a difference: everything flows smoothly. This came from the very product they sell, water. I wanted this to be reflected throughout all aspects of the brand and identity.

I investigated current existing water companies from around the UK to identify places for creating something more. The areas I identified for critical improvement was tone of voice. A lot of the companies had good visuals they just lacked character other than simply being a service.

To create a connection between the customer and the water they actually drink to educate them on the journey its taken to give the bigger idea how the process thats gone into it. This involved researching the flow and cycle of water, these two areas are what informed my work the most because of the area of improvement being so big.

Something More Brief 6 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Research

Iconography

The icons featured on the website and on the mobile website were designed to be quick and easy to read, so much so you dont have to give them any thought into what they could possibly mean. Allowing the user to flow experience the website with ease.

The previous ideas of a lighthearted laid-back company were incorporated into the illustration style, simple and to the point while still at the same time conveying the attitudes of the company. It was also to show the journey of the water has to take, from cloud, river, dam to tap.

Something More Brief 6 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

Mobile

The responsive mobile website takes in the idea of flow again, using 3 of the possibly most used tabs tobe displayed when you open the website on your phone. As well as updates in your local area, quick guide to reading your metre to then submit your reading.

Van

One main point of advertising/ interaction with the company would be the business van used for call- outs

Web

Flo on the web would be the main interaction point for people who use it, using the idea of everything flows smoothly to design the websitewas essential. Using a simple layout and eye catching graphics to guide your eyes for quickly doing what you need to do.

Something More Brief 6 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Images

and maintenance. It needed to be eye catching and show its difference from the rest. Hence, the coloured back and illustrated bottom half.

Stap Lines

Interchangeable straplines to accompany the logo for different regions of the UK was a primary idea for the identity of flo, it was intended to personalize the company and convey a less conventional tone of voice as seen within the other water companies.

Slab Brief 4 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

Brief

Create the identity for a high-end chocolate and Ice Lolly shop. This includes creation of packaging for chocolate, the products themselves and a responsive website.

Concept

Each product is hand crafted and unique, whether it is frozen or ambient. Marbled chocolate is the signature product in the Slab range. All of the products are made to the same ratio in order to physically represent the name Slab.

Audience

Adult chocolate and confection lovers who enjoy a good chunk of chocolate and sweet treats. The tone of voice is luxurious and minimal in order to emphasise the fact that the products are limited in production.

Research

Research conducted for Slab investigated different ways in which other luxury chocolate products have packaged goods, this was to inform and set a benchmark for what luxury is within the chocolate sector. As well as looking towards high-fashion for visual inspiration.

Slab Brief 4 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Research

Initially Daisy Conway was part of the collab, however due to workload she decided to prioritize her own work over the collaborative. During this time however, the brief was focused on ice-lollies and how we could make them interesting such as including letter shaped sticks or shaping them like different fruits.

It wasnt until I started the work with Grace that we made to switch to include chocolate as the focus. Although we switched, it didnt mean the ice-lollies where out. They were just an addition to the chocolate deliverables.

Slab Brief 4 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

The name Slab came from searching for the simplest and most elegant solution to providing a large piece of chocolate, it was one that made sense and explained it self with just the name: Slab. You get what it sounds like. Something big and rectangular. However we didnt want it to be cheap if quantity is part of the name, so we decided it take the more elegant route instead of a more free-going direction Daisy and I originally took. This is why the marbled chocolate became part of the look, as well as the serif display typeface.

Throughout the year, since the inception of the brief and before I was experimenting with ice lollies, originally the direction was how to make a pretty ice lolly that would be good for something like Instagram, however the direction change when we created the brand for Slab.

I had to learn how to make lollies that could withstand been dipped in chocolate, and last period of time under a continuous lighting system. This meant that

they didnt have to taste good, and was all about the superficial which really helped me out since it was less ingredients. Although the ice lollies werent the largest focus at the end of the brief, they still add a point of different to the project which doesnt subtract from concept.


Chocolate bars were an idea we developed when we conceived the concept for Slab. Since Grace was going to focus on the packaging side to the project, and due to the fact I had experience with cooking chocolate already we decided it was best for me to take the mantle. The format for the bar and as well for the lollies came from the proportion we decided on which we kept the same for all the food products so we had some consistency throughout them.


The challenge of creating chocolate bars was the multiple different hoops I had to jump through to been able to consistently produce a perfect chocolate bar. If heated too high, it goes caulky, you cant freeze it with liquid at the same time and you cant pre-freeze the mould like for a ice lolly.

Final Products

The art direction on this brief we placed just as big an emphasis as with the Anona Bakery, we wanted to show luxury and elegance through not just the chocolate its self its packaging, but also how well its presented and what the surrounding context the product carries with it.

We wanted to show craft, status and most of all delicious chocolate bars. We used marbleque paper from GF Smith to act as our complimentary backdrop to further reinforce the lifestyle and concept for the brand and identity of luxury.

Slab Brief 4 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Images

The Slab storefront has a minimal and elegant design in order to entice customers inside. The ice-lollies although without chocolate due to time constraints, still fit into the brand with their foiled sticks and proportioned size.


The website uses large impact imagery to show off and celebrate the hand crafted products of Slab. Although the website doesnt function as a place to purchase the products, it does allow the user to get the full Slab experience, on their laptop or on their phone due to the responsive webpage.


Capital North - Brief 7 OUGD603 Adam Garbutt, Grace Buckley, Melisa Gator, Caitlin Walsh, Charlie Rotherham Leeds College of Art BA (Hons). Graphic Design

Brief

To brand the Northern Powerhouse and create awareness of its many and variedattributes to the rest of the world.

Concept

The government has recently revealed a strategy to develop the North of England as a second economic capital in Britain to redress the economic balance across the country and to compete on the world stage. They are calling this strategy Northern Powerhouse. The government believes that, by improving the transport infrastructure through HS3, connecting Leeds to Manchester, and tapping into the huge potential of the North of England, the North will become the globally significant economic force it has alwayspromised to be.

Research and Influence

Key brands that influenced the brief where The London 2012 Olympics for their well-designed application of graphics to items that furthered their brand, such as on a taxi and plane. Places, which would have the most interaction as well as places, which add little details. The mix between the both was a great balance and what we aimed to achieve with Capital North. The Melbourne city branding and the Porto city branding where other key rebrands that influenced our brief.

Capital North - Brief 7 OUGD603 Adam Garbutt, Grace Buckley, Melisa Gator, Caitlin Walsh, Charlie Rotherham Leeds College of Art BA (Hons). Graphic Design Research

Logo

The logo was a collaborative effort between Grace and I, we wanted to communicate motion through the link between the two characters to represent the train line. The chevron was an addition to further reinforce this connection, as well as the connection between the cities that the HS3 line will bring.

Identity and Colour

I designed the colour schemes for each city; I tried to represent them through the most neutralized way possible. Having no politics involved so to unite them without drawing attention to unnecessary noise such as the football teams the cities are famous for. The gradients where added in a futuristic aspect while still remaining timeless so not to appear dated ten years down the line. Keeping it simple.

Enviroments

Picking the placement for the branding institute was decided on a hierarchy from the train to the city, some didnt work like the above billboard simply because the gradients as an advertising agent dont work well on their own. However with photography it brings in a political element about what people are from where, which we were trying to avoid altogether.

Capital North - Brief 7 OUGD603 Adam Garbutt, Grace Buckley, Melisa Gator, Caitlin Walsh, Charlie Rotherham Leeds College of Art BA (Hons). Graphic Design Development

Posters and Enviroment Outcome

The environments we choose to display the brand where all picked to further the concept of motion and the future. As well as that, each piece was picked to be an interaction with transport, coming out of the train station, and out into the city the branding follows you.

Capital North - Brief 7 OUGD603 Adam Garbutt, Grace Buckley, Melisa Gator, Caitlin Walsh, Charlie Rotherham Leeds College of Art BA (Hons). Graphic Design Final Images

Train Design

The train was the focus to this brief, it was one of the first outcomes we worked on. This was were I came in to my element on this brief, creating mock-ups due to the rest of the team not being so savvy in Photoshop. So most of the mock-ups for this done by me, apart from the uniform featured here.

The concept behind the trains design was so that each city had a train with its own colours represented at the train station when theyre all in their platforms.

Capital North - Brief 7 OUGD603 Adam Garbutt, Grace Buckley, Melisa Gator, Caitlin Walsh, Charlie Rotherham Leeds College of Art BA (Hons). Graphic Design Final Images

Art & Design Yearbook - Brief 10 OUGD603 Adam Garbutt, Sam Cook Leeds College of Art BA (Hons). Graphic Design

Brief

Create the end of year show publication for Art and Design Interdisciplinary 2015 ready for print. The title and theme of the book is Precipice.

The course is in its final year, the theme of precipice represents the ending of the course and new beginnings of the students.

Art & Design Yearbook - Brief 10 OUGD603 Adam Garbutt, Sam Cook Leeds College of Art BA (Hons). Graphic Design Research

Research

We researched into a variety of different formats, layouts, colour swatches, covers and binding types because we werent focused on the content and rather the actual look. This in turn had a big influence on what our final outcome was, because of all the influence we had picked parts from different books and pieced them together to form the book we finished with. Yorkshire

Cover Concept

The front cover of the book varied with the format, and due to the changes we had to make to the format this varied a lot. We wanted to present the typeface through a split on the cover to get the concept of the show across while also still remaining aesthetically pleasing was a balancing act which was hard to keep too.

Grid

Creating a grid which was simply to use and input imagery as well as correlating text was very important here due to the time limits. This took form of a 2 x 2 format because a lot of the images where landscape with few being portrait.

Typeface

We choose the display typeface GT Sectra because it was both elegant and stylish to best present the course to be more enhanced than it really is due to the quality of the content and show itself.

Art & Design Yearbook - Brief 10 OUGD603 Adam Garbutt, Sam Cook Leeds College of Art BA (Hons). Graphic Design Development

precipice

Precipice

precipice

precipice

Although the final publication has been created ready for print, we arent able to yet properly photograph what the outcome would be like due to this. However the book impressed the course leader and their student representatives, after a long line of disappointing yearbooks. Its satisfying to known that theyll end a well-designed publication.

I really enjoyed working with Sam in collaboration because we didnt get precious over the project unlike if it was something more personal, due to it being a yearbook, we both took each other opinions critically and dismissed bad ideas from another.

Art & Design Yearbook - Brief 10 OUGD603 Adam Garbutt, Sam Cook Leeds College of Art BA (Hons). Graphic Design Final Product

DR.ME - Brief 5 OUGD603 Adam Garbutt, Mellisa Gator Leeds College of Art BA (Hons). Graphic Design

Brief

Complete a day in the life of DR.ME through three different briefs that represent a regular day for them.

To get an idea of what DR.ME do in a day we looked into the artists which they previously have done work for, such as: Evan Christ. As well as work they have done. It was interesting all the same, however its not work that seems all the relevant to my practice and still isnt. However It was good in seeing what other artists and designers are up to and how they fit themselves into the world around them.

DR.ME - Brief 5 OUGD603 Adam Garbutt, Mellisa Gator Leeds College of Art BA (Hons). Graphic Design Research

Mel and I, played about with mixed media to try out different techniques that we werent used to. I brought along a box of tricks, which we used primarily. This was fun, however the brief its self didnt seem to be all that useful in the grand scheme of things.t

DR.ME - Brief 5 OUGD603 Adam Garbutt, Mellisa Gator Leeds College of Art BA (Hons). Graphic Design Development

Brief one required us to collaborate and create a abstract vinyl case cove for an electronic band DUGA-3. Looking into the way DR.ME worked on these briefs gave a great insight into how to tackle these briefs as well as this one. Melissa Gator and I went into this with no real idea of what the outcome was and to just go with whatever happened on the page. Dropping ink into water, the outcome came about from some play in Photoshop.

Brief two: was just as open; Mel and I shredded some black and white scans from books in the library to create the collage in the final outcome. The scan was inverted in Photoshop for the outcome seen. I really adored how this came out, and I was really pleased to see DR.ME fascinated with it as well. This went just as brief one did, we didnt really have to much of an ideaof what it should look like completely but we had a rough idea of what it may have turned out like.

Brief three: was more difficult, for this I created a collage of images overlaid from my trip in Budapest, Hungary to create something that struck well with me. There isnt much more to be as the brief simply said to create something with all our artistic creativity within the time we had. The collage of brief two took up most of the day however.

DR.ME - Brief 5 OUGD603 Adam Garbutt, Mellisa Gator Leeds College of Art BA (Hons). Graphic Design Final Images

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Profile - Brief 11 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

Brief

A personal endeavor; create a series of cartoon character illustrations.

Visual Research

I researched character illustrations that were similar to my practice, although I wanted to create something different, I did want to create something that was close enough and was natural to an illustration style I was already comfortable with.

Profile - Brief 11 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Research

I developed a grid to create the characters easily, however this didnt work out so easily because a lot of characters didnt work out too well for example the joker. The first characters I made where three from Futurama, so characters to from the same art style fit it a lot better because they are very geometric however characters that werent such as Wallis from Wallis and Gromit didnt.

This stunted the brief for a long time, characters from the Simpsons fit into it, however this is something that will be expanded upon when I have more free time to focus on something more personal such as this.

This will come with developments to create a grid that will apply to more than just geometric characters so not limit my self.

Profile - Brief 11 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

Although there where other characters that are finished, such as Batman on the previous page, he appeared to be an outlier in the set since he didnt accompany any other characters so Ive left him out. The trio that are present: Leia, Bender and Fry, however I am very happy with. Theyre strong individually as well as all together where they work even better.

Profile - Brief 11 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Image

NSS & SU - Brief 8 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

Brief

Create a poster to encourage students in Leeds College of art to participate in the NSS surveys.

Research for this brief was straightforward; I investigated how different people illustrated characters, textures and surfaces. This research came mostly from my practical outcome however It was applicable here because of the direction of the brief.

NSS - Brief 8 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Research

For this brief I used artwork created for my practical aspect of dissertation, this was because Id recently finished it and I wanted see what other applications they had. This was more of a personal experiment than how I usually undertake a brief, just to see how well they can be applied to something other than their original purpose.

NSS - Brief 8 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

Although it was just an experiment, it was enjoyable to see how illustrations can be applied to different situations. Although I didnt win the competition for the brief, I was really happy with the outcome on a personal level. It may not have been the most appropriate, but I believe It was the most positive.

NSS - Brief 8 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Product

YCN - Yorkshire Tea Brief 9 OUGD603 Adam Garbutt and Anthony White Leeds College of Art BA (Hons). Graphic Design

Brief

Innovate around our product, and to design something (be it physical or experiential) that will engage and benefit our younger customers.

It can be a packaging or format idea, a new way to drink tea, something that adds to the tea drinking experience or even a simple design tweak to our existing product.

Audience

The Yorkshire Tea audience is incredibly broad but with a core consumer profile of 35+ adults, split evenly between males and females). They range from a core group of 35-54 year olds who make up a large percentage of the mainstream tea market, through to 55+ who are strong brand advocates and have always drunk Yorkshire Tea.

The new design draws inspiration from the Yorkshire countryside, culture and spirit with the goal to convey its natural beauty through design.

It appeals to a younger audience - the future tea drinkers through more modern applications such as landscape photography, sourced from independent Yorkshire photographers. This works together in harmony with the warm feeling created when drinking a proper cup of tea.

YCN - Yorkshire Tea Brief 9 OUGD603 Adam Garbutt and Anthony White Leeds College of Art BA (Hons). Graphic Design Research

Focusing on the Yorkshire countryside through photography, the image of the box has been brought into the modern era. The logo has been refined, stripped back and decluttered retaining its essential elements for a more impactful appearance.

Experimentation on the overall look and feel of the box has lead to the removal of the vertical red stripe, in order to unobstruct the imagery. This gives more focus to the gorgeous photographs of the Yorkshire countryside.

YCN - Yorkshire Tea Brief 9 OUGD603 Adam Garbutt and Anthony White Leeds College of Art BA (Hons). Graphic Design Development

All aspects of the box have been modified and updated to create a modern aesthetically pleasing piece of design, which appeals to a younger audience. The red has been retained in order to highlight the lid. This adds a strong, bold presence to the box, on the store shelf and in the cupboard at home.

The Royal Appointment, which sits on the front of the boxs lid, is also placed on the top of the box itself. When the lid is extended to its open position, the Royal Appointment remains overlayed on the landscape. This adds an interactive element to the box.

YCN - Yorkshire Tea Brief 9 OUGD603 Adam Garbutt and Anthony White Leeds College of Art BA (Hons). Graphic Design Final Product

Hungry Sandwich Club Brief 12 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

Brief

Design a illustrated map for the Leeds Indie Food festivals Dessert trail to be included within the festivals programme guide.

Hungry Sandwich Club Brief 12 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Research

Visual Research

My research focused on the different styles of illustrated maps and how they represent the layout of cities and the features within them to help me get a grasp of how to position the landmarks within Leeds to show topography and orientation best. This really helped in squashing the map down to fit in a location, which was on the edge of the map. Visually seeing how other people how overcome the same obstacle was very useful.

Development

This process to creating the map was very streamlined; the biggest problem was condensing the map while also keeping the integrity and ease of orienteering.

This was helped by the fact that Leeds is laid out with lots of roads that are parallel to one another, allowing for long stretches to be scaled to easily to the rest of the

Hungry Sandwich Club Brief 12 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

map. The visual look of the map came from the book I created earlier in the year, Flynn and the marvellous star. This is because Its what Andy and Martin loved the most from my work, although It wasnt the colour I stuck too, It was simply also because its what worked strongest with the aesthetic of the design.

Final Outcome

This brief was completely different to what Im normally used to because Ive not been asked to illustrate for anyone before apart from my self so it was really enjoyable for me personally to get to explore the route least taken.

As well as that, its was for a live audience who would have to use it so there was also that pressure to get it correct. Visually appropriate as well as practically.

Hungry Sandwich Club Brief 12 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Product

Brief

Design my personal branding to be used on a range of media, online and offline.

Concept

A mix of proffesional presentation and a cheeky illustration of my self to set the tone of voice to establish my personality the through two contrasts.

PPP OUGD602 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

Buisness Cards

Screen-printed business cards on my chosen personal branding stock: G F Smith, Bright Red, Colour plan. Each card has the colours flipped on the opposite side to create a sense of diversity within a deck of cards, as well as to give them a slight perceived value.

Used for establishing a point of contact, the illustration acts as a reminder to who I am upon seeing it, to reinforce a link between me and the piece of paper.

PPP OUGD602 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Buisness Cards

Portfolio

I created a sleek and professional portfolio to send to employers, updated on a monthly basis using a simple grid layout to quickly change the content to suit the studio and clients.

PPP OUGD602 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Portfolio

Website

Website has been made to establish a online presence, with pages dedicated to my work for potential clients and employers to view.

PPP OUGD602 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Behance

Part 2 Design Publication OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

Brief

Apply a range of research methods in the investigation of issues, practices, practitioners and companies relating to your own particular area of study. This should culminate in the design and production of a Case Study in the form of a book (or print based delivery), interactive DVD or web site.

Concept

A breakdown of my methodology and influences in Anona Bakery.

The format of the publication was influenced by a few factors, time, money and ease of production. Included in this, is how appropriate it was for Anona to be displayed in. Research publications of the same genre all used perfect binding followed by a hardcover to finish and to ensure the book was long lasting, as it contained history.

Part 2 Design Publication OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Research

To compliment this, an investigation into history book layouts was needed to try and get a matching theme. Whats really aesthetically pleasing about these books most surprisingly is how well laid out the content is, especially in the more older history books, to fully give all the glory to the images.

The original concept didnt have any clear routes to take, so It needed to be changed. The Anona brief was a one of my most fully developed and researched briefs and I think It was the prime example of a working methodology, not that any other work isnt. This is why my original concept has had to change.harmony with the warm feeling created when drinking a proper cup of tea.

The layout was developed to follow a grid similar to the history books from the library first used for research in the Anona brief. This was a really great grid to work with because of how flexible it was to use with imagery as well as with text.harmony with the warm feeling created when drinking a proper cup of tea.

Part 2 Design Publication OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

The left over fabric was used to cover the book, which was perfect bound by hand. This was to replicate the history books from my research as well to double as a more authentic book that looks intrinsically Roman, or at least of age.

Part 2 Design Publication OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

Its visible here just how malleable the grid system was, I developed. It will be something I certainly make use of again. I really like the edging around the sides of the paper where you can see the material creating a trim.

Part 2 Design Publication OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Product

Submissionboards

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