Styles and techniques in music videos.BY ELLIE-LOUISE CARROLL

Genre Pop music video: Zara Larsson – Lush life. With this music video you can tell that it is a pop video as it has bright colours which fits with the pop

genre it comes from, it also has a lot filters which not only makes the star look better but also intensifies the colours used. You can also see the star dancing in most shots which is typical of pop videos. https://www.youtube.com/watch?v=tD4HCZe-tew&index=107&list=PL2HEDIx6Li8jqhOAi7wQb18wXQ3oeLAO8

Hip-hop/rap: 50 cent – In da club. In this music video we can see the people in the video drinking and dancing in a club, this is common

in hip-hop music videos. It also shows a lot of attractive women and the men in the video wearing flashy jewellery all of this signifies to the audience that it a hip-hop video. https://www.youtube.com/watch?v=5qm8PH4xAss

Rock: The Cranberries – Zombies. This music video switches between black and white and colour, rock music videos usually tend to

have a lot of black and white, if in colour like in some bits of this music video it is usually quite dark colours. In this music video they use of lot of high-angle shots which makes the singer look more powerful. We also see this music video tell a sort of story which is typical for a rock music video. Some religious symbolism is used in the video which is common in rock music videos as well as seeing instruments being played. videoshttps://www.youtube.com/watch?v=6Ejga4kJUts&list=PLBF4CF958AF80561F&index=21

Styles and techniques.

In-concert ‘live footage’: Coldplay – Fix you This music videos uses live footage at the middle of the video where it shows

the band performing in concert, during this part of the music video fast edits are used in order to make it seem more exciting. We also see wide-shots of the crowd and the band performing. A lot of bright flashing lights are used as they would be at a concert. https://www.youtube.com/watch?v=k4V3Mo61fJM

Animation: Arctic Monkeys – Do I wanna know? In this music video it starts with soundwaves which are in synchronisation

with the guitar. It then changes into different animations like women and cars, the styling used is quite similar to their album cover. https://www.youtube.com/watch?v=bpOSxM0rNPM

Narrative: Maroon 5 – maps During this music video we see the story of how a falling out between the main

star and his girlfriend which leads to her getting into an accident and ultimately dying however the order of the events is not chronological and all the different events are mixed up throughout the video. https://www.youtube.com/watch?v=NmugSMBh_iI

Pastiche: Panic at the Disco – Girls/girls/boys In this music video we can see that the star is doing their own take on the D'Angelo

- Untitled (How Does It Feel) music video with the black background and the nude torso, there are some differences in the videos but all in all it is very similar.

https://www.youtube.com/watch?v=Yk8jV7r6VMk

Parody: Bart Baker – Break Free (Ariana Grande Parody) In this parody they do low budget versions of what happened in the original this

is common in parodies as it adds to the humour of the music video. We also see them mock the artist not only for the song but even things that concern their personal life, this again is common in parody music videos. https://www.youtube.com/watch?v=xtjrYNSQOKw

Surrealist/impressionist: Red Hot Chilli Peppers – Otherside This video is quite surreal as it uses a lot of cubism and cartoon like visuals,

this video revolves around somebodies dream sequence and is quite strange in the way that they present the visuals to us for example turning them upside down to reveal something else. https://www.youtube.com/watch?v=rn_YodiJO6k

Miming and lip syncing: Blur – Parklife. In this music video we see the band members singing the song directly to the camera as if they was having a conversation with the audience. With the narrative of the music video the lip syncing fits well. The style of the song also makes the lip syncing work better as the lead singer if talking more than singing the verses. https://www.youtube.com/watch?v=YSuHrTfcikU

Cutting to the beat: White stripes – Seven nation army. This music video consists of the band members shown in front of triangles that are moving closer to the camera, the brightness and speed of the triangles depend on the beat and goes in unison with the guitar and drums. https://www.youtube.com/watch?v=0J2QdDbelmY

Multi-image: All American rejects- I wanna. This music video shows a house party in which a somebody notices their ex-girlfriend is there with her new boyfriend. Throughout this music video multiple mobile phones are on screen at the same time and this is used as an editing transition. https://www.youtube.com/watch?v=Qwm7crkV124