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POPULAR MUSIC GENRES

Popular artists generally have more bigger budget music videos with morepeople in them such as dancers they also can afford to use effects, anexample for this is Britney SpearsI Wanna Go.

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IN CONCERT AND AS LIVE FOOTAGE

This is when artists use video from live performances for their music

videos an example for this is Busted's3am

music video. Audiences likethese videos because if they cant go see their favorite artists these videos

show what theyre like live. This is a good example for as life or an in-

concert video because it uses video from their tour.

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ANIMATION

Some music videos are animated or use animation in them, an example for

one of these is Spice GirlsViva Forever

as they are animated fairies in thevideo

Animation is often used in music videos to do things that are not possible

to do in real life.

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NARRATIVE

Narrative is when the music video tells a story to go along with thevideo, an example for this is Backstreet Boys Everybody

(backstreets back) . This is a good example because at thebeginning its them being stranded at a haunted castle because theirbus has broken down and at the end they find out their bus driver isa monster.

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SURREALIST

Surrealist videos are unconventional and don'treally make sense. An example of this isBasment Jaxx wheres your head at?This is asurrealist video because it doesnt make sensethat a monkey with a mans face would play aninstrument

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PASTICHE

Pastiche is when you imitate someone elses style in

a light-hearted but respectful way an example forthis is madonnas material girl.

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HOMAGE

Homage is when other artists pay respect to other artists by using theirstyles and ideas to show they liked the original text. An example for thisis Michael Jacksons smooth criminalas it is paying homage tosomething else.

.

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INTERPRATIVE

Interprative is when the lyrics are used to narrate the music videoan exaple for this is rebecca black Friday.

This part of the video accompanies the lyrics 7am waking up inthe morning

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INFLUENCE OF COMMERCIALS

Influence of commercials is when there is product placement in music

videos for example Lady Gaga and Beyonce's 'Telephone' video.Product placement is products getting advertising because they are inthe video.

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CONSOLIDATING SONG'S MEANING

Consolidating the songs meaning is when the images used for the video makeThe meaning stronger and stand out more. An example of this is Michael Jacksons

Earth song.

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ALLUSION

Allusion is when you reference something else like a person or

a book or film etc. Gwen Stefani references Rapunzle' in herthe sweet escape' video as she is locked in a tower and haspeople climb up her hair

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LINKS TO OTHER ARTISTS

Links to other artists can be done through parody, homage &referencing

Backstreet boysreference Michael Jackson Parody

I think these types of music videos exist because they can be funny and

entertaining

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EFFECTS

Effects look good in music videos and are used to impress the audience

or make the video different and interesting, the effects should suit thegenre. An example where effects have been used is Michael and JanetJacksons 'Scream'music video. At one point this was the mostexpensive music video ever.

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MIMING AND LIP SYNC

Artists need to mime for a live performance video so theycan be synced to the music

Lip syncing happens in the studio with different sound andvisuals, occasionally the speed of the song is changed foreffects e.g. to make the video appear in slow motion. Anexample for this is Sandi Thoms I wish I was a punk rocker

PLAYBACK AND LIP SYNC

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CAMERA ANGLES

By using more types of shots and angles the filmmaker can create tone. An example for this is IconaPop I love itas it cuts to lots of different scenes withdifferent angles.

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CHROMA KEY

Chroma key is when a video is shot in front of a blue or green screen. Anexample for this is Busted year 3000, this is a good example because the

background has been taken out and replaced with the animated scene.

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CAMERA MOVMENTS

The different ways that the camera moves you can create excitement.

En example for this is 3OH!3 & Katy Perrys Starstrukk, the camerazooms in and out quite a bit to their faces then cuts to the other peoplerunning.

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MULTI-IMAGE

Multi-image is when more than one image is being used at a time and it has a

split screen effect, an example for this is Cheryl Cole and Will.i.am's 3words,this style is good for this video because the song is like from two peoplespoints of view.

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CUTTING TO THE BEAT

Cutting to the beat is pretty self explanatory, it is when there isa cut on every beat or every few beats, an example for this isMcfly's One for the Radiocutting to the beat adds pace.