STYLE GUIDE BRAND FUNDAMENTALS · Introduction & Contact Signature Logo Formats Signature Logo...

STYLE GUIDE BRAND FUNDAMENTALS

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Introduction & ContactSignature Logo FormatsSignature Logo ColorsSignature Logo PlacementSignature Logo SizingTypographyInappropriate Signature Logo UsesUses with Photography ImagesSwallow Policy & Signature SwallowsSwallow Elements & Group GridsInappropriate Signature Swallow UsesIdentity PackageMission Preservation FoundationSignageCopy GuidelinesAppearance PolicyPhotography and Filming Policy

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BRANDING FUNDAMENTALS | TABLE OF CONTENTS

BRANDING FUNDAMENTALS | INTRODUCTION AND CONTACT

One of the benefits of being associated with Mission San Juan Capistrano is the

enhanced image of professionalism and support provided by staff. In order to

maintain that standard of instant recognition, credibility and respect, there are

certain guidelines that we require when you develop your own communications.

These guidelines will help ensure that both you and Mission San Juan Capistrano

are represented with the professionalism and dignity deserved, and allow

you to leverage the strength of the Mission’s brand identity. Every successful

organization has one, or a set of instantly recognizable characteristics associated

with them that dictate how the public perceive them– that’s their brand. When

you think of Starbucks you think coffee; with Volvo you think safety. Our goal for

these branding guidelines is to have people think of you, as part of the Mission

San Juan Capistrano brand.

Mission San Juan Capistrano depends on you to hold the Mission standards in

the highest regard. With your help we can present a positive and unified look that

will help all of us in our communication efforts. We strongly urge you to follow the

guidelines outlined here, and to contact the Mission’s marketing communications

agency with any questions you may have.

Specific questions on individual usage issues not covered in this guide should be

directed to the marketing communications agency for the Mission:

JUVE Creative Inc.

Attention: Kristin Bolda

7602 Talbert Ave. Suite C Huntington Beach, CA 92648

(714) 841-9600, email: [email protected]

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BRAND FUNDAMENTALS | SIGNATURE LOGO FORMATS

The logo signature with the year is the preferred usage for all forms of communication. The secondary option without the year may be used when space requires a size less than 1.25”.

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BRAND FUNDAMENTALS | SIGNATURE LOGO COLORS

PANTONE 476C | 476U

C=57 M=100 Y=80 K=45

R=84 G=48 B=26

HTML #54301A

PANTONE Black

C=0 M=0 Y=0 K=100

The brand’s color palette is derived from the Pantone® Matching System. Always specify the Pantone number when spot colors are applicable. When process colors must be used, please refer to the CMYK values. These colors represent logo identity.

The one-color PANTONE 476 signature is the preferred usage for all forms of color reproduction.

The logo can also appear as a black imprint. This is considered a secondary color option when the PANTONE 476 is not appropriate. Such examples include dark backgrounds, newsprint, and, or one color documents.

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BRAND FUNDAMENTALS | SIGNATURE LOGO PLACEMENT

The integrity of our brand is based on maintaining a buffer zone using the proportions shown below. Please refrain from allowing text or other graphics to infringe on this area. The buffer zone is the space that is the height of the letter M in Mission (represented as X). It extends above, below, to the left and to the right of the brand. For a printed piece the signature brand should be at least .5” from all the edges.

Placement of the logo should be at the bottom footer, center aligned, unless specifications do not allow.

X

X

X

X

X

X

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BRAND FUNDAMENTALS | SIGNATURE LOGO SIZING

For specifications that require a brand mark less than 1.25”, the signature mark without the year may be used to the minimum size of 0.5”.

If you need to re-size the logo, always constrain proportions by locking the aspect ratio, so the height and width are scaled together.

X 1.25”

X 0.5”

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Heading Type and Body Text:Book Antiqua

RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Regular ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Body Text: Arial

RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Regular ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

BRAND FUNDAMENTALS | TYPOGRAPHY

Typography reinforces and expresses brand identity. The following are the preferred typefaces for all communication, internal and external. The Heading should be a sans-serif and Body type can be either sans-serif or serif. The standard point size for all type is 12pts. The minimum point size is 10pts.

The minimum type size height for all banners and large graphics is 5 inches.

Mastheads on communication are considered art and can be any sans-serif typeface. See examples below:

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Annual Report

BRAND FUNDAMENTALS | SIGNATURE LOGO INAPPROPRIATE USES

To preserve the integrity of the logo, never alter the approved configurations or deviate from the logo color guidelines.

DO NOT: A) Use non-approved color for the logo B) Change the font of the logo C) Rearrange logo elements D) Place the logo on a color that provides insufficient contrast and compromises legibilityE) Place the logo on a busy photo which compromises legibility F) Enclose the logo in a shape that does not meet the minimum clear space requirement G) Use pieces of the logo alone H) Place the logo on a graphic pattern I) Condensing or expanding the logo without scaling proportionatelythat obscures readability

A

D

G

B

MISSION SAN JUAN CAPISTRANO

C

EF

H

G I

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BRAND FUNDAMENTALS | USE WITH PHOTOGRAPHY

The logo should generally be used over a white or light colored background. However, some photography may be used provided there is enough contrast. Textured backgrounds are also acceptable.

For access to Mission San Juan Capistrano’s media and marketing photo library, please contact the Mission’s marketing communication agency:

JUVE Creative, Inc.(714) 841-9600, email: [email protected] Talbert Avenue, Ste CHuntington Beach, CA 92648

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BRAND FUNDAMENTALS | SWALLOW POLICY & SIGNATURE SWALLOWS

Mission San Juan Capistrano’s Cliff Swallow Policy:The signature swallow consists of an illustrative fork tail swallow, in-flight. This type of swallow art is unique to the Mission San Juan Capistrano’s brand because of its popularity in the 1930s and usage in vintage and historic memorabilia. The American public, and even the world at large has come to associate the Mission San Juan Capistrano landmark as the home of these famed birds. When portraying the literal swallows, use the photographic, authentic and real life image. In graphic form, we use the romantic version, fork tailed, in-flight swallow.

Approved signature swallows art and photographic images for usage in communication. The swallow art and photographic images may be downloaded at www.missionsjc.com

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BRAND FUNDAMENTALS | SWALLOW ELEMENTS & GROUP GRIDS

Swallows should always be grouped together in units of 2 or more, except for the logo which illustrates a single swallow.

Swallows should produce movement and consists of swallows facing both left and right. A circular pattern is the preferable format.

Examples of swallow groupings are shown below.

GROUP OF 4 SWALLOWSGROUP OF 2 SWALLOWSGROUP OF 2 SWALLOWS GROUP OF 3 SWALLOWS

WITH ELEMENT WITH TEXT

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eu nisl orci, sed feugiat tortor. Curabitur vitae leo augue. Proin tempor magna ut turpis pellentesque euismod. Fusce elementum est vitae ante convallis fermentum. Maecenas eget ullamcorper dolor.

DROP CAP

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BRAND FUNDAMENTALS | INAPPROAPRIATE SWALLOW USES

To preserve the integrity of the Signature Swallow, never alter the approved configurations or deviate from the guidelines.DO NOT: A) Use a swallow without a fork tailB) Use a swallow flying straight up or straight down C) Use an outlined swallow D) Use swallows bunched together in groups with no movement E) Use an unapproved swallow F) Use any other bird other than a swallow

A

D

B C

EE

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BRAND FUNDAMENTALS | IDENTITY PACKAGE

Font: Baskerville

Paper Type:Letterhead: 70# Text Smooth Finch Bright White 4/0Envelope: 70# Text Smooth Finch Bright White 4/0Business Card: 100# Cover Smooth Finch Bright White 4/0

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BRAND FUNDAMENTALS | MISSION PRESERVATION FOUNDATION

The Mission Preservation Foundation Board of Directors are committed to raising funds for specialized and comprehensive preservation work to ensure Mission San Juan Capistrano remains the most significant historic site in Orange County.

The Board includes:

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PRESIDENTGeorge O’ConnellO’Connell Landscape Maintenance

SECRETARY/TREASURERWilliam CvengrosChairmanNational Retirement Partners, Inc.

Wylie A. Aitken, Esq.Aitken • Aitken • Cohn

Bruce BrainerdGeneral ManagerThe Ritz-Carlton, Laguna Niguel

Vicky CarabiniMonex Precious Metals

Don DorkowskiManaging General PartnerDondee Company LLC

Reverend MonsignorJ. Michael McKiernanPastorMission Basilica San Juan Capistrano

Anthony R. MoisoPresident and Chief Executive OfficerRancho Mission Viejo

Paul MikosPresidentPsomasFMG

Connie Spenuzza Vice ChairImperial Manufacturing Company

Madeline SwindenFounding Chair, Mission Benefit Gala

Gretchen Stroscher ThomsonPresidentStroscher Capistrano, LLC

EJ TracyChairwomanTracy Industries

Mechelle Lawrence AdamsExecutive DirectorMission San Juan Capistrano

BRAND FUNDAMENTALS | SIGNAGE

Banner specifications :

A) The colors should be high in contrast. Do not use dark or muted colors.B) The header text must be at least 5 inches in height for exterior banners.C) The header text must be at least 8 inches in height for city street bannersD) The actual size swatches must be part of the final approval process. E) Print banner at 100% scale before production phase.

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Exterior Banner Example

City Street Banner Example

X 5”

X 8”

BRAND FUNDAMENTALS | SIGNAGE

Standard Sizes:14” x 22”: Directional22” x 28”: Special Event or ExhibitMaterials: 3mm White Sintra Single or Double Sided White Foam Board Single or Double Sided

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X 5”

X 8”

PANTONE 476C | 476U

C=57 M=100 Y=80 K=45

PANTONE 614C | 614U

C=7 M=7 Y=17 K=0

Insert paragraph text

MAINHEADER

Sub Header

Italicized message

Insert paragraph text

MAINHEADER

Sub Header

Italicized message

Permanent Signage Temporary Signage

X 2”

X 2”

X 2”

BRAND FUNDAMENTALS | COPY GUIDELINES

The proper voice and tone of Mission San Juan Capistrano Brand:

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Acjachemen Nation

Addressing Correspondence

Adopt-A-Class

Appreciation Luncheon

Artifacts Council

Art Exhibition and SaleorArt Show and Sale

Audio player

Audio tour

benefit gala

Board of Directors

Central Courtyard

Cookbook

Curiosity Carts

Docent

Docent guided tour

Docent Society

TERMS STYLE DESCRIPTION

The Acjachemen or Juaneño Indians were the sole residents of present day Orange County when the Spanish arrived in the 18th century. They joined with the Spanish padres to build the Mission; many Mission employees and volunteers are Juaneño descendants.

Use of titles preferred:Mr. and Mrs. John DoeIf using personal names in a list, use the following format with couples (the man’s name closest to the last name):Jane and John Doe

Volunteer group

Annual luncheon for employees and volunteers

Voluneer group

Either acceptable titles of art events within the Soldiers Barracks Gallery unless otherwise specified by art vendor

Use as general noun. Do not refer to players as wands.

Used to reference tour recording. See also: Voices of the Mission and Saved by the Mission Bell – a Child’s Journey Through California History for further guidelines.

Not capitalized. Never use alone, should always be used as: benefit gala. Capitalize only when used to refer to the committee, eg.Benefit Gala Committee. See also Romance of the Mission.

Use “Board of Directors” with initial use, then subsequently as “Board.”

Capitalized as a proper noun.

See: The Bells are Ringing: A Call to Table

Offering visitors opportunities for hands-on learning. Tuesdays: 10 a.m. – 12 p.m.Carts are manned by Docents/volunteers and located in the Front Courtyard near the Olive Press and in the Central Courtyard on the west side of the fountain. Each educational cart offers students and visitors access to see, handle, and learn about items up close. Items include: branding irons, spurs, horseshoes, hides, candles, pottery shards and objects used by the Juaneño Indians.

Capitalized

Not hyphenated. Capitalize Docent only.

Volunteer group


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field trip Font size Front Courtyard

Gate House

gala

Garden Tour(s)

Gardening Angels

Gate HousePreservation Project

gift-in-kind

Great Stone Church

Journeys to the Past

Juaneño Band ofMission Indians

Living History

Making the Grade

Membership Appreciation Day

Mission

Mission Matters


Two words, not hyphenated

Minimum 10 point. For correspondence: Arial 12 point preferred however, point size may be reduced to allow condensing to a single page.

Two words, capitalized

Capitalized as a proper noun identifying specific location

Not capitalized. Never use alone, should always be used as: benefit gala. Capitalize only when used to refer to the committee, eg.:Benefit Gala Committee. See also Romance of the Mission.

Wednesdays, tours begin at 10 a.m., 10:30 a.m. and 11 a.m. Tours conducted by Mission San Juan Capistrano’s Gardening Angels. Tours last one half hour and are included in the price of admission. Reserved Garden Tours for groups of 15 or more are also available. These are ideal for garden clubs and plant enthusiasts. To arrange for a reserved group Garden Tour, contact Kathleen Witkowski at (949) 234-1306 or [email protected]

Volunteer group

Capitalized as a proper noun

Hyphenated, not capitalized



See also: Acjachemen Nation



The third Wednesday of each month. All members, both new and existing, will receive a $5 certificate towards the purchase of any item in the Mission gift shop. Gift certificates will be distributed by the Front Gate staff at the time of admission or included in their new membership packet.

Capitalized when referring specifically to Mission San Juan Capistrano. If used in general terms such as “a mission” or “the California missions” then it is not capitalized. See also: Mission San Juan Capistrano.




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Mission Period

Mission Preservation Foundation

Mission Preservation Society

Mission San Juan Capistrano

Mission Basket Weaver

Mission Youth Leadership

Music Under the Stars

Native American Basket Making Exhibit

North Gate

North Wing

On-Site Events

Passport Explorer

Phone numbers

podcast

Private Events

Quotation marks


Capitalized as name of period in history


Capitalized as a proper noun. Title of Mission’s membership program. Refer initially as “the Mission San Juan Capistrano Preservation Society” and then subsequently as “the Mission Preservation Society”

Spell out “Mission San Juan Capistrano” the first time the Mission is referred to, then use “the Mission” in later references. Never abbreviate in print to Mission SJC

Wednesdays, 10 a.m. – 12:30 pm Thursdays, 10 a.m. – 2 p.m.“Miss Marion” Logan demonstrates weaving and spinning in Mission San Juan Capistrano’s Rancho Room. “Miss Marion” took home two Division Awards at the 2007 Orange County Fair for Professional Weaving and Professional Spinning. Additionally, each of her nine entries received ribbons. She also delivered a presentation, “Come Spin with Me,” using the drop spindles she uses when instructing fourth graders.

Volunteer group

Refer initially as “the 2014 [or appropriate year] Music Under the Stars summer concert series” and add “sponsored by Xxxx” if there is a major sponsor, and subsequently as “Music Under the Stars”

1st and 3rd Wednesdays of the month, 10 a.m. – 1 p.m. Indian basket weaving demonstrations by members of the Juaneño Band of Mission Indians. The basket weavers gather at the Kiitcha and demonstrate weaving in the style of their ancestors. This activity is free with paid admission.



Hyphenated. Capitalize names of department.


(949) 234-1300To maintain consistency in brochures and newsletter, phone numbers must maintain consistent format as above.

One word, not capitalized.


American usage preferred with quotation marks always appearing outside periods and commas.


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Resurgam

Return of the Swallows Celebration

Reverend MonsignorJ. Michael McKiernanPastorMission BasilicaSan Juan Capistrano

Romance of the Mission

Saved by the Mission Bell –a Child’s Journey Through California History

self-guided tour

Serra Chapel

Serra Gate

Signature Events

Soldiers Barracks

Soldiers Barracks Gallery

South Wing

The Bells are Ringing: A Call to Table

Voices of the Mission

West Gate

West Wing

Women’s Guild


Capitalize. The word used to identify the open air passage way located at the middle of the South Wing. The word is carved above the doorway on the Front Courtyard side. Latin meaning: I shall rise again.

Use “Return of the Swallows Celebration” rather than “Swallows Day” as we typically have events over multiple days

Formal title of Msgr. J. Michael McKiernan for use in all written publications. Replace hard returns with commas if used in a sentence.

Title of annual benefit gala, should either be in italics or set off in quotation marks. See also benefit gala.

Title of children’s audio tour – use italics. Refer initially as: “Saved by the Mission Bell: A Child’s Journey through California History children’s audio tour,” and subsequently as the “children’s audio tour.” Available to children for $2 in addition to admission price.

Hyphenated

Capitalized as a proper noun. When referencing Serra Chapel, note that it was “built shortly after the Mission’s founding in 1776” as its year of construction is a matter of debate


Capitalized as a proper noun.

Capitalized as a proper noun. Title simplified by removing apostrophe.

Refers to space used for art exhibits, lectures and meetings.


Refer initially as “Mission San Juan Capistrano’s award-winning cookbook The Bells are Ringing: A Call to Table,” and then subsequently as “the Mission cookbook”

Title of adult audio tour – use italics. Refer initially as “the award-winning Voices of the Mission audio tour,” and then subsequently as “the audio tour.” Available in English, Spanish, French, and German (use flags of language country for visual impact). Available free to adults and seniors with paid admission or paid membership.



Volunteer group



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www.missionsjc.com

Zanja


Include website on all marketing materials. Should be consistently and predominantly shown, by setting off using different font and/or type size. Best if appears on bottom or bottom right hand corner of all brochures and postcards. Remove hyperlink formatting in print materials.

Spanish for ditch or a long narrow hollow dug in the ground especially one to drain water from a field, road, etc. Throughout the California missions, these were typically used to bring water to the mission for drinking, cooking, laundry, and cistern water storage. Most mission-associated Zanjas are paved with terracotta tiles which differentiate these from regular field irrigation trenches hollowed out of dirt.

BRAND FUNDAMENTALS | APPEARANCE POLICY

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Policy IntroductionMission San Juan Capistrano is an organization that values professionalism and strives to create an enjoyable work environment where employees create extraordinary results. It is important that employees and volunteers are well groomed, neat and appropriately dressed for the function they perform on behalf of the Mission. While common sense and good judgment prevails, a written dress code policy outlines clear expectations to be followed.

Mission San Juan Capistrano has adopted a business dress environment for those employees and volunteers working in the office Monday through Friday from 7:00 am to 5:00 pm. Some situations may call for an employee to dress in a more formal manner such as a fundraiser or other event while representing the Mission. When in doubt, employees should consult with supervisor. On designated “casual” Fridays, jeans may be worn but must be neat in appearance, without tears or holes, ironed, hemmed and not revealing with shirts tucked in or neatly presented. Nametags should always be worn on the right side.

Employees working in departments other than an office environment and are visible throughout the campus are required to wear an assigned uniform. These departments include Guest Services, Facilities, Security, Preservation, Museum, and Education. Staff in other departments working on the grounds in other capacities must wear an assigned logo shirt during this time. These include On Site Events, and others helping out in areas such as the Education Programs or at the Gate House. See attached chart for designated uniforms.

ManagersAll members of the management team are expected to present a professional appearance on a daily basis regardless of the activity. Managers may choose to wear formal daily attire, the designated uniform of their department, if any, or white, cotton woven shirt with Mission logo.

Miscellaneous for All Staff and VolunteersAll staff members and volunteers are provided with a Mission name badge which must be worn at all times. Name badges are to be worn on the right hand side of the upper body. Staff with assigned uniforms may have first name embroidered on shirts and, therefore, are not required to wear name badges. Name badges are to be worn to all public events where staff is representing the Mission. Other Expectations:

1. Clothing must be neat, clean and in good repair.2. Work out or “home-type” attire (including hoodie tops) is not acceptable including clothing worn on designated casual Fridays. Clothing must always be professional and suited to office/work environment.3. Jewelry must be small and conservative. Nose, lip, tongue, or other face jewelry will not be worn onsite or while in uniform.4. There must be no visible tattoos or piercings other than earrings.5. No bare midriffs.6. Hair must be clean, of non-spectacular design and of normal human color.7. For safety reasons, flip-flops are not permitted.8. Open, flat, sandal type shoes are not acceptable. Work mule/slide type shoes with heels are acceptable.


9. Uniforms furnished by the Mission are not for off duty or personal use. Any piece of clothing that was issued by the Mission should not be worn during non-duty time other than when you are coming to or going home from work.10. Hats may be worn by front line/grounds staff working outside but must be either Mission appropriate or Mission provided with logo. Baseball type hats with logos other than the Mission are discouraged. Cowboy style hats or other large brim hats may be worn, subject to approval.

Facilities Staff• Assigned uniforms• Shirt: Leased tan short & long sleeve with patch logo and first name embroi-

dered• Pants: Leased brown work pants• Outer Wear: Dark Brown Red Cap brand jacket with embroidered logo and

first name• Shoes: Black closed toe safety shoe or boot• Other: Approved straw hat – no baseball type hats, Black belt

Facilities Managers• Daily attire or department uniforms• Shirt: Manager may wear leased tan uniforms while working in field. Manag-

ers may wear white long or short sleeve woven shirt with logo for events, meetings, or daily wear.

• Pants: Brown pants with uniform, Khaki pants with white logo shirt.• Outer Wear: Dark Brown Red Cap brand jacket for field work. Black Legacy

jacket for daily attire.• Shoes: Black closed toe safety shoe or boot – for field work• Other: Approved straw hat – no baseball type hats, Black belt

Security• Shirt: White short sleeve “police” shirt from Quartermaster – security patch

on each sleeve• Pants: Black slacks from Quartermaster• Outer Wear: Black, bomber type jacket from Quartermaster; patches on both

sleeves• Shoes: Black closed toe safety shoe or boot• Other: Black basket weave belt; No hats; security badge Gate House• Shirt: Burgundy, short or long sleeve, woven shirt for male & female Guest

Services & Ambassadors; with embroidered logo/tag line and “Guest Services” below tag line

• Pants: Khaki slacks or skirt• Outer Wear: Black jacket – Port Authority w/removable hood; w/embroidered

logo – no vests• Shoes: Black closed toe shoe• Other: Black belts; straw hats for sun protection

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Gate House Supervisors• May wear daily attire or uniform• Shirt: White woven, long sleeve shirt w/embroidered logo, tag line & Guest

Services under tag line. May also wear non-logo professional shirt that is black or white for daily at-tire

• Pants: Black slacks or skirt• Outer Wear: Black jacket – Port Authority with removable hood; w/embroi-

dered logo• Shoes: Black closed toe shoe• Other: Black belts

Education• Shirt: Coffee Bean woven long or short sleeve shirt with embroidered logo

and department name• Pants: Khaki slacks or skirt• Outer Wear: Brown jacket w/embroidered logo and department name • Shoes: Brown closed toe shoe or boot• Other: “Indy” cloth/felt hat for teaching times & sun protection; brown belt

Preservation• Shirt: White woven shirt for daily & event use; long sleeve or short sleeve with

logo & dept name under logo Tan or white work shirt for labor intensive projects; long or short sleeve; with logo & dept name

• Pants: Khaki slacks• Outer Wear: Dark Brown – Red Cap brand jacket w/embroidered logo, de-

partment, and first name• Shoes: Black or brown closed toe shoe/boots• Other: Black or brown belt

Museum• Shirt: Burgundy long or short sleeve, woven shirt for daily wear and meet-

ings/events w/logo & dept name• Pants: Khaki slacks or skirt• Outer Wear: Black jacket – Port Authority with removable hood; with embroi-

dered logo• Shoes: Black or brown closed toe shoe/boots• Other: Black or brown belt

Bookings• Daily attire for everyday. Designated uniforms for mission events and/or des-

ignated meetings.• Shirt: Brown long or shirt sleeve, woven shirt w/logo• Pants: Khaki slacks or skirt• Outer Wear: * Black jacket – Port Authority w/removable hood; with embroi-

dered logo• Shoes: Black closed toe shoe• Other: Black belt


On Site Events Supervisors and Staff• Daily attire for everyday. Designated uniforms for mission events and/or des-

ignated meetings.• Shirt: Supervisor to wear long or short sleeve, white woven shirt.

Staff to wear long or short sleeve, burgundy woven shirt with logo & dept name

• Pants: Khaki slacks or skirt• Outer Wear: Black jacket – Port Authority w/removable hood; w/embroidered

logo• Shoes: Black closed toe shoe• Other: Black belt

• * Note: black jackets for these departments will not be furnished but will be available for purchase by employee.

Administration and Development• Daily attire for everyday. Designated uniforms for mission events and/or des-

ignated meetings.• Shirt: Supervisor to wear long or short sleeve, white woven shirt.

Staff to wear long or short sleeve, burgundy woven shirt with logo• Pants: Khaki slacks or skirt• Outer Wear: * Black jacket – Port Authority w/removable hood; with embroi-

dered logo• Shoes: Black closed toe shoe• Other: Black belt

Evening Meetings or Special Events• Managers and staff may wear woven logo shirt for on or off site, day or

evening meetings, public events, or Mission events. Certain meetings or events may call for formal attire. Suit and tie are appropriate for men; black or mono-chrome suit or dress is appropriate for women.

Guideline for cold weather or layering• Black turtle neck or crew neck shirt under burgundy shirts; white t-shirts

worn under men’s shirts

Volunteers• White polo shirt with Mission logo & “Mission Volunteer” embroidered below

tag line• Volunteers to place order with payment and we’ll obtain at our cost

* Note: black jackets for these departments will not be furnished but will be available for purchase by employee

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BRAND FUNDAMENTALS | PHOTOGRAPHY AND FILMING POLICY

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Policy IntroductionMission San Juan Capistrano reserves the right, at its sole discretion, to withhold and/or withdraw permission to photograph on its premises or to reproduce photographs of objects in its Collections. Policies have been outlined below to provide further information on how to gain necessary approvals for various photography needs.

Visitor Photography PolicyStill photography is permitted for private, noncommercial use only. Photographs cannot be published, sold, reproduced, transferred, distributed, or otherwise commercially exploited in any manner whatsoever. Photography is not permitted in certain special exhibitions or any areas designated “No Photography.” Personal video cameras are permitted,unless otherwise stated and use is subject to the terms above.

Professional Portrait PhotographyProfessional Portrait and Engagement Photography Fees:Mission Preservation Society Photography Members Reduced Fees - $50 per hour for non-commercial photography for every five (5) people photographed. Reservations are recommended. $75 per hour for reserved non-commercial photography for every five (5) people photographed. Reservations must be made at least 48 hours in advance. $100 per hour for non-reserved non-commercial photography for every five (5) people photographed.

You must:• Obtain proof of $1,000,000 ($1 million) liability insurance policy before

booking date and time. • Fax to (949) 481-9895 or email to [email protected]• Schedule through Group Bookings Department by calling (949) 234-1306.

Press Photography Subject to prior approval, members of the press may photograph or film within designated areas of the Museum for the purpose of news coverage that includes Mission San Juan Capistrano as the subject. All members of the press must contact the media contact prior to arrival at the Mission. To make arrangements, call (714) 841-9600. Please try to schedule press visits at least one business day in advance to ensure availability.

Commercial Photography/FilmingMission San Juan Capistrano charges site fees for all filming and photography intended for commercial purposes. Funds go towards the future preservation of the historic Mission. Site fees are also charged for using the Mission as a setting for other projects that are not considered personal snapshots or editorial coverage by the press. Site fees vary based on the details of each project.

Commercial Photography and Filming Fees: $250 per hour or $2,000 per day during business hours (9:00 a.m.- 5:00 p.m.)$500 per hour during non-business hours (prior to 9:00 a.m. and/or after 5:00 p.m.)

BRAND FUNDAMENTALS | PHOTOGRAPHY AND FILMING POLICY

You must:• Obtain proof of $1,000,000 ($1 million) liability insurance policy before

booking date and time. • Submit proof of insurance by email• Complete the application and email our media contact:

Christina Haakenson, JUVE Creative, Inc. (714) 841-9600 for filming. A contract and 50% non-refundable deposit are required before any special photography and filming arrangements will be approved. Commercial and special photography arrangements must be made at least four weeks in advance through the media contact: JUVE Creative, Inc. calling (714) 841-9600 or email [email protected] Location scout visits can be arranged by contacting media contact: JUVE Creative, Inc., calling (714) 841-9600 or email [email protected] The Mission reserves the right to approve final content for anything in which the Mission or its properties will appear, either by name or by visual representation. For books, videos, films or other projects, Mission San Juan Capistrano must receive full details of any dialogue, written content or other accompanying information for review prior to approval. Mission San Juan Capistrano reserves the right to decline any request for any reason.

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STYLE GUIDE BRAND FUNDAMENTALS · Introduction & Contact Signature Logo Formats Signature Logo...

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