Brand Guidelines

Contents 01 Brand Logo

02 Brand Typography

03 Brand Colors

01Brand Logo

01 | Brand Logo

Main LogoThis logo should be used on all the materials of RSCN.

Logo GridSpacing grid for the logo.

X1

X3

X3

X1

X4.5

1.1 Logo Format

01 | Brand Logo

Negative LogoThis logo should be used for dark backgrounds.

1.2 Logo Color Variation

01 | Brand Logo

1.3 Mark Treatment

The logo mark could be used alone and cropped on colored backgrounds.

01 | Brand Logo

1.4 Logo wrong treatments

The logo shouldn’t be colored in white. This version should be used for dark backgrounds.

01 | Brand Logo

1.7 Logo wrong treatments

The mark shouldn’t be reflected.

Both languages should be present on the logo.

The logo format shouldn’t be changed.

01 | Brand Logo

1.8 Logo wrong treatments

The logo should not be scaled down or up without the right proportions.

The logo should not be scaled down or up without the right proportions.

01 | Brand Logo

1.9 Logo wrong treatments

The mark shouldn’t be reflected.

The mark shouldn’t be centered.

The mark shouldn’t be cropped from below.

01 | Brand Logo

RSCN logo is placed on theleft side if the design was in English or both languages

RSCN logo is placed on theRight side if the design was in Arabic language

1.10 RSCN & Wild Jordan Logo

01 | Brand Logo

1.11 Logos of RSCN

01 | Brand Logo

02Brand Typography

02 | Brand Typography

Aabc

AabcAabdefghijklmnopq

Aabdefghijklmnopq

The Mix Regular

The Mix Bold

The Mix Font should be used for all Latin display content, which is usually above 14 pt. It should be usedfor all stationery materials and prints.

2.1 Latin Display Typography

The Mix

02 | Brand Typography

2.2 Latin Text Typography

Aabc

AabcAabdefghijklmnopq

Aabdefghijklmnopq

Frutiger LT Arabic Regular

Frutiger LT Arabic Bold

Fruitiger LT Arabic Font should be used for all Latin and Arabic text content. It should be used for all stationery materials and prints.

Frutiger

02 | Brand Typography

2.3 Arabic Display Typography

اب ج

اب جأبجد هوز حطي كلمن

أبجد هوز حطي كلمن

The Mix Arab Regular

The Mix Arab Bold

The Mix Arab Font should be used for all Arabic display content, which is usually above 14 pt. It should be usedfor all stationery materials and prints.

The Mix Arab

02 | Brand Typography

اب ج

اب جأبجد هوز حطي كلمن

أبجد هوز حطي كلمن

Frutiger LT Arabic Regular

Frutiger LT Arabic Bold

Fruitiger LT Arabic Font should be used for all Latin and Arabic text content. It should be used for all stationery materials and prints.

Frutiger LTArabic

2.4 Arabic Text Typography

03 | Brand Colors

03Brand Colors

03 | Brand Colors

3.1 Primary Colors

The black color should be used as the primary color for the logo and typography.

Black

C 0M 0Y 0K 100

R 0G 0B 0

#000

03 | Brand Colors

Pantone 312 U

Pantone 136 U

Pantone 361 U

Pantone 1655 U

C 75M 10Y 10K 0

C 0M 37Y 80K 0

C 72M 10Y 93 K 0

C 0M 70Y 70K 0

R 0G 175B 212

R 255G 173B 72

R 76G 169B 80

R 255G 114B 81

#00ADD4

#FFAD48

#4CA950

#FF7251

3.2 Secondary Colors

03 | Brand Colors

3.3 Color Inspiration

The color pallette was inspired from the variant and rich environments of Jordan.

AzraqBird Observatory Aqaba

PanoramaHomrat Ma`een

AjlounDibeenYarmouk

Wadi Feynan

RSCN

ShaumariFifa

Dana Projectsmujib

03 | Brand Colors

3.4 Color wrong treatments

The color should be taken from the average colors in the picture.

The color should be taken from the average colors in the picture.

03 | Brand Colors

The logo shouldn’t be colored The logo should always be in black

3.4 Color wrong treatments

03 | Brand Colors

The logo shouldn’t be colored in white The logo should always be in black

3.4 Color wrong treatments

03 | Brand Colors

Lorem Ipsum Lorem Ipsum

Typogrphic elements shouldn’t be colored inblack when used over images.

3.4 Color wrong treatments

Typogrphic elements shouldn be colored in white or one of the identity colors when used over images.

03 | Brand Colors

Lorem Ipsum Lorem Ipsum

Typogrphic elements shouldn’t be colored inwhite when used over colored backgrounds.

Typogrphic elements should be colored inblack when used over colored backgrounds.

3.4 Color wrong treatments